Innovative Community Engagement Strategies

page Innovative Community Engagement Strategies Patrick Kitano Managing Principal Domus Consulting Group

page AGENDA
Community engagement basics
Marketing basics
Integrating community engagement and marketing
Tactics: How to create a Community Media Presence
Be the Media!

page Community Engagement Basics
Make people happy

Make people happy
Always be useful

Make people happy
Always be useful
Always be there

page Marketing Basics
Spend your time wisely

Let others market you

Let others market you
Automate / syndicate / amplify / scale

page So, how do I engage my community while optimizing my marketing opportunities?

page Make people happy Show love Comment Like

page Make people happy Show recognition Recognize your community by adding them to Twitter Lists

page Make people happy Show respect Retweet

page Social networks Blogging The “Social Media” is Media Always be useful Broadcast your expertise like media would

page Always be useful Provide services to your community Create local media sites and curate your community

page Always be useful Teach your community how to use social media for their businesses

page Always be there Everybody wants it now The Social Media has spawned the real time web

page Always be there If you’re there, you are branding yourself The Social Media brands you just like advertising does

page Now to Marketing Leverage the social media for business development

page Fundamental distinction On the social media, you are no longer “marketing” yourself. You are engaging with your community. For the remainder of this presentation, we will not use the word “marketing”

page Spend your time efficiently Some networks cast a wider community net than others

page Most social networks are closed… friends need to “confirm” they are friends

page Twitter is an open network… Anybody can “follow” anybody

page Community engagement is faster in open networks Facebook & LinkedIn are more “intimate” But Twitter builds community networks quicker

page Communication is different on each network Personality rules on Facebook It’s like a barber shop

page Twitter is more like mass media With Twitter, you can be personable like on Facebook PLUS broadcast how you serve your community

page Tactics: How to create a Community Media Presence Be the Media!

page Problem “ Following” your community as a REALTOR is seen as just another lead generation ploy

page Promote your Community Curating and showcasing your community and its businesses is a community service Garner appreciation from your community’s business leaders

page Automate community service Curating systems can be built in less than 6 hours

page Automation is key to branding Curating systems can be built in less than 6 hours & require little maintenance because they ALWAYS broadcast in real time

page Community news is viral Your “brand” is amplified because the community listens to your feeds Continuous 24-by-7 exposure

page Train your community Provide a social media training platform to your civic associations so their members can participate

page Brokerages and Associations Provide your community with local breaking news on its housing markets

page Community engagement is more powerful than “marketing” because it positions you at the hub of your society and attracts people to you

Thank you Real Estate Tomato for producing Virtual BarCamp Patrick Kitano Managing Principal [email_address] (415) 573-2481

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Innovative Community Engagement Strategies

by Pat Kitano on Jan 03, 2010

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Innovative Community Engagement Strategies — Presentation Transcript