Innovative Community Engagement Strategies
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Innovative Community Engagement Strategies

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This slideshow is a presentation made at Virtual BarCamp January 4, 2010 describing how local businesses / real estate professionals can efficiently leverage social media to fully engage their......

This slideshow is a presentation made at Virtual BarCamp January 4, 2010 describing how local businesses / real estate professionals can efficiently leverage social media to fully engage their community

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  • Here is an outline of what we’ll cover in this course.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • This course will show REALTORS how to engage and educate consumers about real estate using social media
  • The power of social media is its ability to facilitate interaction between teaching and student
  • In the same way educators can use social media for online teaching, REALTORS can also leverage social media to educate their community and consumer base
  • Beyond education, many prominent associations and news organizations are using social media to deliver their message.
  • The masses are beginning to understand that they can get their news credibly from social media as well as mass media. According to an October 2009 Drake Direct market research report, 25% of all Internet page views are on Facebook alone!
  • REALTORS have taken to social media because it connects them with their community on a social level, and builds the online presence that gets them discovered by online consumers.
  • We know

Transcript

  • 1. page Innovative Community Engagement Strategies Patrick Kitano Managing Principal Domus Consulting Group
  • 2. page AGENDA
    • Community engagement basics
    • Marketing basics
    • Integrating community engagement and marketing
    • Tactics: How to create a Community Media Presence
    • Be the Media!
  • 3. page Community Engagement Basics
    • Make people happy
  • 4. page Community Engagement Basics
    • Make people happy
    • Always be useful
  • 5. page Community Engagement Basics
    • Make people happy
    • Always be useful
    • Always be there
  • 6. page Marketing Basics
    • Spend your time wisely
  • 7. page Marketing Basics
    • Spend your time wisely
    • Let others market you
  • 8. page Marketing Basics
    • Spend your time wisely
    • Let others market you
    • Automate / syndicate / amplify / scale
  • 9. page So, how do I engage my community while optimizing my marketing opportunities?
  • 10. page Make people happy Show love Comment Like
  • 11. page Make people happy Show recognition Recognize your community by adding them to Twitter Lists
  • 12. page Make people happy Show respect Retweet
  • 13. page Social networks Blogging The “Social Media” is Media Always be useful Broadcast your expertise like media would
  • 14. page Always be useful Provide services to your community Create local media sites and curate your community
  • 15. page Always be useful Teach your community how to use social media for their businesses
  • 16. page Always be there Everybody wants it now The Social Media has spawned the real time web
  • 17. page Always be there If you’re there, you are branding yourself The Social Media brands you just like advertising does
  • 18. page Now to Marketing Leverage the social media for business development
  • 19. page Fundamental distinction On the social media, you are no longer “marketing” yourself. You are engaging with your community. For the remainder of this presentation, we will not use the word “marketing”
  • 20. page Spend your time efficiently Some networks cast a wider community net than others
  • 21. page Most social networks are closed… friends need to “confirm” they are friends
  • 22. page Twitter is an open network… Anybody can “follow” anybody
  • 23. page Community engagement is faster in open networks Facebook & LinkedIn are more “intimate” But Twitter builds community networks quicker
  • 24. page Communication is different on each network Personality rules on Facebook It’s like a barber shop
  • 25. page Twitter is more like mass media With Twitter, you can be personable like on Facebook PLUS broadcast how you serve your community
  • 26. page Tactics: How to create a Community Media Presence Be the Media!
  • 27. page Problem “ Following” your community as a REALTOR is seen as just another lead generation ploy
  • 28. page Promote your Community Curating and showcasing your community and its businesses is a community service Garner appreciation from your community’s business leaders
  • 29. page Automate community service Curating systems can be built in less than 6 hours
  • 30. page Automation is key to branding Curating systems can be built in less than 6 hours & require little maintenance because they ALWAYS broadcast in real time
  • 31. page Community news is viral Your “brand” is amplified because the community listens to your feeds Continuous 24-by-7 exposure
  • 32. page Train your community Provide a social media training platform to your civic associations so their members can participate
  • 33. page Brokerages and Associations Provide your community with local breaking news on its housing markets
  • 34. page Community engagement is more powerful than “marketing” because it positions you at the hub of your society and attracts people to you
  • 35. page 33 Thank you Real Estate Tomato for producing Virtual BarCamp Patrick Kitano Managing Principal [email_address] (415) 573-2481