Hyperlocal Advertising Model using Twitter Couponing
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Hyperlocal Advertising Model using Twitter Couponing

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This slideshow explains a new hyperlocal Twitter couponing business model based on leveraging the traffic from community Breaking News.

This slideshow explains a new hyperlocal Twitter couponing business model based on leveraging the traffic from community Breaking News.

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  • Here is an outline of what we’ll cover in this course.
  • Local print advertising is rapidly disappear - local newspapers and weeklies, Penny Savers, local coupon books. There should be new online media that will allow consumers to track local deals and sales. So far there’s nothing like this to fill the void… try searching for a local advertising circular online in your city. It’s almost impossible to find
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.

Hyperlocal Advertising Model using Twitter Couponing Hyperlocal Advertising Model using Twitter Couponing Presentation Transcript

  • page Hyperlocal Advertising Business Model using Twitter Patrick Kitano Managing Principal Domus Consulting Group
  • page AGENDA
    • The new business of Twitter coupons
    • Examples of hyperlocal couponing models
    • Parallels to media time advertising
    • Coupon clickthrough analytics
  • page In the past, local merchants relied on local newspapers, coupons and Sunday circulars to advertise to their community View slide
  • page Online couponing via Twitter is easy and free In June 2009, we introduced the Twitter for local advertising concept at http://www. slideshare . net/pkitano/twitter-for-local-advertising View slide
  • page Online hyperlocal couponing has new business models that prove consumer coupon demand
  • page From the consumer perspective, couponing is not considered “advertising”. In context, it’s considered “free money”
  • page Mobile couponing is the next big trend Photo source: http://bit.ly/b9isk4
  • page Mobile couponing is already commonplace in the Far East, and is poised for expansive growth in North America Data source: http://bit.ly/9t3CKm
  • page Twitter is the ideal network for hyperlocal couponing
    • Simple to implement - just tweet
    • High mobile usage
    • Twitter is well positioned for hyperlocal networking
    • Tweets can be #hashtagged and is indexed by Google
    • Easy to forward coupons to others via retweets
  • page Twitter has the same “time slot” media buy functionality as TV and radio Twitter is local broadcast media
  • page For example, a restaurant can develop a Twitter campaign to tweet out lunch coupons at 11:00am and dinner coupons at 5:00pm
  • page The difference between Twitter and TV/radio is the advertiser can measure “clickthroughs” on its content links instantly and customize campaigns on the spot (Analytics shown for demo purposes only)
  • page What’s missing? The hyperlocal community platform to serve local coupons
  • page Online newspapers are often distracting with flashy advertising - it’s an Old World model
  • page Breaking News city sites broadcast real time community news in a clean, non-commercial format ( www. BreakingSFNews .com )
  • page Breaking News can display coupons on a website, a Twitter feed and a Facebook feed
  • page Each Breaking News tweet average 15-24 clickthroughs in every city
  • page The Local Advertising Model Based on confirmable metrics, Breaking News can guarantee a daily /monthly clickthrough rate 3 tweets daily 3x15 guaranteed clickthrus = 45 clickthrus daily 45 clickthrus/day x 30 days = 1,350 clickthrus monthly
  • page Guaranteeing a minimum 1,350 clickthroughs on customized Twitter coupons monthly from a primarily local audience is a value proposition to local merchants
  • page PennySaver coupons and other local advertising venues can’t guarantee that clickthrough rate
  • page How much would a local merchant allocate monthly for advertising on Twitter coupons? 1,350 clickthroughs monthly guaranteed
  • page How much would a local merchant allocate monthly for advertising on Twitter coupons? 1,350 clickthroughs monthly guaranteed
  • page We want to know. Domus Consulting Group is conducting a study on this hyperlocal advertising model.
  • page If you’re a local business or ad agency in: San Jose San Francisco Bay Area Los Angeles Seattle Chicago Toronto Bergen County NJ Atlanta Dallas Please contact us at: breakingSFnews@gmail.com (we also welcome partnership inquiries)
  • page 33 Thank you Patrick Kitano Managing Principal [email_address] (415) 573-2481