How Chambers of Commerce can add more value to their members and the community

3,890 views
3,768 views

Published on

How Chambers of Commerce can add more value to their members and the community with Breaking News City sites

2 Comments
1 Like
Statistics
Notes
No Downloads
Views
Total views
3,890
On SlideShare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
22
Comments
2
Likes
1
Embeds 0
No embeds

No notes for slide
  • Hi, I’m Pat Kitano with the Domus Consulting Group. We work with industries inc. real estate, media and civic organizations to build social media connections with their communities.
  • How Chambers of Commerce can add more value to their members and the community

    1. 1. page Attention: Chambers of Commerce
    2. 2. page Fulfill your mission to connect your community using the power of social media
    3. 3. page Twitter is reaching the every day consumer
    4. 4. page On April 17, 2009, Oprah introduced Twitter on her show Oprah with Twitter co-founder Ev Williams
    5. 5. page The next day, Twitter added 1 million + new members
    6. 6. page Twitter is going mainstream I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney. Dave Winer, April 25, 2009 Blogging pioneer Twitter traffic March 2009 by Comscore (pre-Oprah!)
    7. 7. page Twitter is now everywhere
    8. 8. page Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers
    9. 9. page In the past, local merchants relied on local newspapers, coupons and circulars
    10. 10. page Now, local merchants need a LOCAL online presence No local merchants listed in Google searches
    11. 11. page Local merchants’ biggest competitors today are the online retail giants
    12. 12. page Twitter is perfect for Local Marketing
    13. 13. page And by extension, Local Advertising
    14. 14. page Case study: Naked Pizza, New Orleans Just another pizza parlor
    15. 15. page Naked Pizza started tweeting to get more customers
    16. 16. page And within months, billionaire Mark Cuban invests in Naked Pizza
    17. 17. page This is a huge window of opportunity
    18. 18. page We developed Breaking News City Sites so Chambers can engage their community
    19. 19. page Breaking News City Sites aggregate the best local Twitters - it’s all in real time
    20. 20. page On Breaking News City Sites , local merchants can broadcast their daily deals and chat with customers
    21. 21. page People in the community participate in conversations on Breaking News City Sites
    22. 22. page Breaking News City Sites are multiplying across America, from metro areas to suburbs to towns Sites developed grass-roots during the month of May, 2009 * Asheville NC * Boston * Chico CA * Danville CA * Del Mar, CA * Greenville NC * Halton Hills CN * Hampton Roads VA * Irvine CA * London * Long Beach CA * Los Angeles * Miami * New Haven * New York City * Northern Colorado * Orange County * Orlando * Sacramento * San Diego * San Francisco * Santa Barbara * Sarasota FL * Toronto * Union City CA * Weston FL
    23. 23. page Chambers and their members can be featured on Breaking News City Sites
    24. 24. page Breaking News City Sites provide five benefits for Chambers
    25. 25. page Breaking News City Sites provide five benefits for Chambers <ul><li>Provides value to members </li></ul><ul><ul><li>Breaking News connects local merchants with community </li></ul></ul><ul><ul><li>Local advertising opportunities </li></ul></ul>
    26. 26. page Breaking News City Sites provide five benefits for Chambers <ul><li>Provide value to members beyond events </li></ul><ul><li>Education </li></ul><ul><ul><li>Members learn essential social media marketing skills </li></ul></ul>
    27. 27. page Breaking News City Sites provide five benefits for Chambers <ul><li>Provide value to members beyond events </li></ul><ul><li>Education </li></ul><ul><li>New revenue sources </li></ul><ul><ul><li>Chamber shares in revenues associated with social media marketing training and subscription fees </li></ul></ul>
    28. 28. page Breaking News City Sites provide five benefits for Chambers <ul><li>Provide value to members beyond events </li></ul><ul><li>Education </li></ul><ul><li>New revenue sources </li></ul><ul><li>New member recruitment </li></ul><ul><ul><li>Chamber becomes relevant to the needs of its members. </li></ul></ul>
    29. 29. page Breaking News City Sites provide five benefits for Chambers <ul><li>Provide value to members beyond events </li></ul><ul><li>Education </li></ul><ul><li>New revenue sources </li></ul><ul><li>New member recruitment </li></ul><ul><li>Provide an engaging service to the community </li></ul><ul><ul><li>Your community will appreciate the value of Breaking News </li></ul></ul>
    30. 30. page We’re the Domus Consulting Group, consultants to industries (i.e., real estate and media) that require social media connections to their community Website: http://DomusConsultingGroup.com Blog: http://MediaTransparent.com
    31. 31. page Our business models are revolutionary and effective, and make complete business sense
    32. 32. page Cost to the Chamber <ul><li>No sponsorship fees </li></ul><ul><li>No setup fees </li></ul><ul><li>NO COSTS, period. </li></ul><ul><li>NO COSTS forever. </li></ul>$0
    33. 33. page Work required by the Chamber staff <ul><li>Do not lift a finger </li></ul><ul><li>Everything is ready to go </li></ul>Nada
    34. 34. page Return on Investment <ul><li>Provide membership value </li></ul><ul><li>Social media marketing </li></ul><ul><li>Education </li></ul><ul><li>New revenue sources from </li></ul><ul><li>High community profile </li></ul>
    35. 35. page And your Chamber provides a valuable service to your community
    36. 36. page Pat Kitano Managing Principal, Domus Consulting Group [email_address] http://twitter. com/pkitano (415) 573-2481

    ×