How to Become an Online Authority Social Media is Sharing Knowledge Arianna Huffington Jason Calacanis Robert Scoble Transparent Real Estate : How to Become an Online Authority

First, How Do People Find Information? Before the Internet Transparent Real Estate : How to Become an Online Authority Newspapers Trades

Subscriptions Got You Content You Wanted Before the Internet Transparent Real Estate : How to Become an Online Authority Newspapers Cable TV Proprietary Services Note: You Paid for Subscriptions Trades

The Internet First Replicated Old Media Models Search Found the Content “ Portals” were the Paradigm Remember AOL /Time Warner? Transparent Real Estate : How to Become an Online Authority

People Bookmarked their Favorites In 1996, Users Visited their Favorite Sites Tediously…One at a Time Transparent Real Estate : How to Become an Online Authority

In 1999, RSS Appeared “ Really Simple Syndication ” Enabling Subscription to Online Content Transparent Real Estate : How to Become an Online Authority

Users Subscribe to Favorite Sites using RSS And Read New Articles on a “Feed Reader” Google Reader Transparent Real Estate : How to Become an Online Authority

Feed Readers Fetch Online News You Want (Now, there are too many Feed Readers) We Recommend Google Reader Transparent Real Estate : How to Become an Online Authority

How Do You Find the News You Want? By Search Social Bookmarking Sites Recommendations from your Trusted Network Less Data Credibility & Relevancy More Transparent Real Estate : How to Become an Online Authority Mass Media / Portals Feed Readers

Social Bookmarking Sites “Share” Knowledge Lets Users Decide and Share their Favorite Links Users “vote up” favorites Users bookmark favorites and share them Transparent Real Estate : How to Become an Online Authority

News Shared  Knowledge Consumed Social Bookmarking Shares News Users Follow Favorites Transparent Real Estate : How to Become an Online Authority

News Sharing + Networks = Social Media Users Want to Share News with their Network All Social Bookmarking Sites allow Users to Build Networks Social Networks are Enabling Members to Share News Transparent Real Estate : How to Become an Online Authority Convergence!

In sum, Chronology of Social Bookmarking Transparent Real Estate : How to Become an Online Authority Shared links may be irrelevant due to different interests Save links online and share with others Social Bookmarking (i.e. del.icio.us) 2005 TBD Share links online with others within affinity groups Social media (i.e. Friendfeed, Facebook) 2008 Must still sift through articles. Not share-able Aggregate favorite sites’ content Feed Readers (i.e. Bloglines) 2002 Still visiting one site at a time Save favorite sites for future viewing Browser bookmarks (i.e. Netscape) 1996 Problem Purpose Paradigm Year

How to Become an Online Authority Position Yourself to Share News to your Network Your Network Follows your Bookmarks Your Network Follows your Social Media Conversations Your Network Follows your Blog Transparent Real Estate : How to Become an Online Authority

Social Media Will Change Search Search is Inherently Flawed Sponsored links  /  “ Are these sites credible?” “Do I have to sift through pages to find what I want?” Transparent Real Estate : How to Become an Online Authority

Trend: Search through Network for Answers Information is more Relevant via a Trusted Network Facebook search expands… will it take on Google? November 11, 2007 Lynne has more credibility discussing Los Angeles real estate than Realtor.com And she may refer others from her network for more insight Transparent Real Estate : How to Become an Online Authority

Be an Online Authority within your Network Your Clients Would Rather Ask You than Google This profound idea drives the utility of social media Transparent Real Estate : How to Become an Online Authority And makes Google nervous

Be an Online Authority within your Network Your Authority is Directly Related to your Presence Your Resume Your Society Your Broadcasts to your Network Your Shared Knowledge Social Media Describes Who You Are * * * Reference: Explaining Twitter and Friendfeed

Once You Have Online Authority Your Network Grows Virally Transparent Real Estate : How to Become an Online Authority

Once You Have Online Authority Your Network Grows Virally Google Searches Point to You Transparent Real Estate : How to Become an Online Authority

Once You Have Online Authority Your Network Grows Virally Google Searches Point to You You Gain Credibility Mainstream Media Finds You You Develop a Following * Reference: Mass Media Embracing Social Media *

Once You Have Online Authority Your Network Grows Virally Google Searches Point to You You Gain Credibility Opportunities Come to You Transparent Real Estate : How to Become an Online Authority

Conclusion The Social Media is inherently karmic, why shouldn’t it work any other way? Share your knowledge Transparent Real Estate : How to Become an Online Authority The love you make is equal to the love you take

My Social Media I invite you to join me Thank you! --Pat Kitano Click on the icon Transparent Real Estate : How to Become an Online Authority See my other slide shows here