Housing Trends eNewsletter Webinar: Become a Local Media Star

page Become the Local Media Star, Engage your community And attract deal flow Patrick Kitano Susie Hale Welcome!

Patrick Kitano Twitter: @pkitano FB: facebook.com/pkitano [email_address] (415) 573-2481 Mediatransparent.com Susie Hale Twitter: @frOgpOnd FB:facebook.com/housingtrendsenewsletter [email_address] (713) 880-1010 Presenters

page Why community engagement?

page The % of people in your community who want to talk about real estate is very small

page But you need to touch everybody in your community

page Problem: Social media is inefficient

page With social media, you need to be everywhere to engage your community. Who has the time?

page The three things your community wants to know
Real time news
Things to Do
All the deals in a city

page Why commit to being a local media star?

page Real time news encourages community conversation

page Example: Automated news spurs community conversation One month 1.5mm post views Average 10 comments / likes daily

page Klout score the social media equivalent of PageRank

page News feeds can be 100% automated by local media feeds for 24-by-7 presence

page dlvr.it Automates Twitter & Facebook feeds

page Automated real estate market news, updated daily. It’s like a blog without the writing

page Overheard at

page Social media 2007

page Social commerce is all about no-brainer win/win transactions

page Social commerce 2010

page Groupon changes the local advertising game Instilled the new “Never buy retail” culture

page Why Daily Deals is critical to local media publishers

page Daily Deals will become an automated system… with revenue streams

page You can advertise your business colleagues

page Daily Deals can support and fund good local causes

page Social discovery

page Social discovery is the next big thing

page Social discovery will connect you with real estate transactions organically

page The new sales methodology… Only for the brave! “ If you have to convince somebody to work with you, it’s inefficient”

page The new sales methodology How to win clients Method #1 Need to create a no-brainer value proposition Don’t push, pull

page The new sales methodology How to win clients Method #2 Create quid pro quo opportunities with your community This is attraction marketing

page The key is committing to being a local media star You should not dilute your position as a local media star by pushing real estate

page You should however let everybody know who you are and provide real estate information as a part of your Breaking News setup

page Don’t do this half-assed You need to be ubiquitous in your community. On the web, Twitter, Facebook - everybody must see you everywhere to be a local media star

page Want to know more? Contact me or Susie Join a more detailed webinar at www.bit.ly/HTEN0510

Patrick Kitano Twitter: @pkitano FB: facebook.com/pkitano [email_address] (415) 573-2481 Susie Hale Twitter: @frOgpOnd FB: facebook.com/housingtrendsenewsletter [email_address] (713) 880-1010

Sacred cows vanquished
Social media marketing is inherently inefficient
Social media can be automated for no-maintenance community presence
You really can become a local media star
You really can use “Groupon” concepts to support your community and create real value relationships
Always think creatively of ways to give to your community
Finally, never sell! Be modest, rethink your sales stance, and above all be indispensable to those around you, and they will reward you.

Housing Trends eNewsletter Webinar: Become a Local Media Star

by Pat Kitano on May 02, 2011

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Housing Trends eNewsletter Webinar: Become a Local Media Star — Presentation Transcript