page Introducing Social Media Marketing Management for Too-Busy Professionals Patrick Kitano Managing Principal Domus Consulting Group

page What do you think about social media marketing? Simply put, it depends upon which stage of engagement you’re in

page Stage 1: The New New Thing First movers started tinkering with social media two years ago

page Stage 2: I see everybody’s on board, I need to learn about this… or else This is the stage we’re in.

page Stage 3: WTF, I’m just too busy to keep up… if only I can hand this off Exhaustion sets in… we’ve entered this stage

page Conclusion: It’s time for full service social media marketing management services

page Problem: Negative perception of social media marketing No ROI No accountability for leads Too much time wasting Too social; no direct business messaging

No ROI

No accountability for leads

Too much time wasting

Too social; no direct business messaging

page Problem: Most social media consultants don’t provide practical strategic solutions Social media strategy too generic (slap up a Facebook fan page) Social media tactics too simple (“be yourself”) Few consultants focusing on COMMUNITY ENGAGEMENT Few consultants focusing on MEDIA ENGAGEMENT

Social media strategy too generic (slap up a Facebook fan page)

Social media tactics too simple (“be yourself”)

Few consultants focusing on COMMUNITY ENGAGEMENT

Few consultants focusing on MEDIA ENGAGEMENT

page What we offer Everything to position you as the hub of your community and your local media Community engagement strategy Civic business engagement strategy Focus on positioning within the local media ecosystem Proven metrics in quality social network growth (targeting community hubs) Revenue potential from association partnerships

Community engagement strategy

Civic business engagement strategy

Focus on positioning within the local media ecosystem

Proven metrics in quality social network growth (targeting community hubs)

Revenue potential from association partnerships

page Example: Debbie Brodie advised her local newspapers to use Twitter after launching her Chico, CA Breaking News website And established herself as a Chico media hub

page Example: Ines Garcia offered her Chamber our free social media marketing platform for use by its members Good will gesture to her community! See slideshow: Free Social Media Training Platform

page Example: Ines Garcia was invited to her Chamber Board after her presentation on social media to its members Establishing her as a business community hub Domus developed this local media hub for Ines

page We can manage your social media campaign and generate revenue. We have the C-level management skills to help you do deals. PATRICK KITANO Head of US Investment Banking with a major Japanese bank Internet technology entrepreneur Media executive MBA, Columbia University KEVIN BOER Real estate broker Technology consultant, McKinsey & Co. MBA, Yale University

PATRICK KITANO

Head of US Investment Banking with a major Japanese bank

Internet technology entrepreneur

Media executive

MBA, Columbia University

KEVIN BOER

Real estate broker

Technology consultant, McKinsey & Co.

MBA, Yale University

page Domus Consulting Group develops award winning social media systems that work Domus Consulting Group Patrick Kitano Managing Principal [email_address] (415) 573-2481 Media engagement marketing blog: MediaTransparent .com