page  Innovative Community Engagement Strategies Patrick Kitano Managing Principal Domus Consulting Group
page  AGENDA <ul><li>Community engagement basics </li></ul><ul><li>Marketing basics </li></ul><ul><li>Integrating communit...
page  Community Engagement Basics <ul><li>Make people happy </li></ul>
page  Community Engagement Basics <ul><li>Make people happy </li></ul><ul><li>Always be useful </li></ul>
page  Community Engagement Basics <ul><li>Make people happy </li></ul><ul><li>Always be useful  </li></ul><ul><li>Always b...
page  Marketing Basics <ul><li>Spend your time wisely </li></ul>
page  Marketing Basics <ul><li>Spend your time wisely </li></ul><ul><li>Let others market you </li></ul>
page  Marketing Basics <ul><li>Spend your time wisely </li></ul><ul><li>Let others market you  </li></ul><ul><li>Automate ...
page  So, how do I engage my community while optimizing my marketing opportunities?
page  Make people happy Show love Comment Like
page  Make people happy Show recognition Recognize your community by adding them to Twitter Lists
page  Make people happy Show respect Retweet
page  Social networks Blogging The “Social Media”  is  Media Always be useful Broadcast your expertise  like media  would
page  Always be useful Provide services to your community Create local media sites and curate your community
page  Always be useful Teach your community how to use social media for their businesses
page  Always be there Everybody wants it now  The Social Media has spawned the real time web
page  Always be there If you’re there, you are branding yourself The Social Media brands you just like advertising does
page  Now to Marketing Leverage the social media for business development
page  Fundamental distinction On the social media, you are no longer “marketing” yourself. You are engaging with your comm...
page  Spend your time efficiently Some networks cast a wider community net than others
page  Most social networks are closed…  friends need to “confirm” they are friends
page  Twitter is an open network… Anybody can “follow” anybody
page  Community engagement is faster in open networks Facebook & LinkedIn are more “intimate” But Twitter builds community...
page  Communication is different on each network Personality rules on Facebook It’s like a barber shop
page  Twitter is more like mass media With Twitter, you can be personable like on Facebook PLUS broadcast how you serve yo...
page  Tactics: How to create a Community Media Presence Be the Media!
page  Problem “ Following” your community as a REALTOR is seen as just another lead generation ploy
page  Promote your Community Curating and showcasing your community and its businesses is a community service Garner appre...
page  Automate community service Curating systems can be built in  less than 8 hours
page  Automation is key to branding Curating systems can be built in less than 8 hours & require no maintenance because th...
page  Local news attracts community traffic No other site chronicles local news in real time
page  Local news attracts community traffic A2Breaking News averages 200 clickthroughs per day with 179 followers
page  Community news is viral Your “brand” is amplified because the community listens to your feeds  Continuous 24-by-7 ex...
page  Breaking News Network Most Innovative Media 2009
page  Train your community Provide a social media training platform to your civic associations so their members can partic...
page  Brokerages and Associations Provide your community with local breaking news on its housing markets
page  Community engagement is more powerful than “marketing” because it positions you at the hub of your society and attra...
page 33 Thank you Patrick Kitano Managing Principal [email_address] (415) 573-2481
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Pull marketing - Community Engagement leveraging Twitter

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This slideshow describes innovative pull marketing and community engagement strategies was presented at Mortgage Revolution on January 10.

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  • Here is an outline of what we’ll cover in this course.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • Blogs centralize your marketing message and are go-to sources for your consumer base.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • The social media is a catch-all word to describe the landscape of all the social networks and blogging systems. By definition, social media facilitate two way communication online. Pre-internet media, like newspapers and TV were one way communication vehicles from journalist pen to reader. You may have heard the phrase Web 2.0. Web 2.0 is best described as the ability for people to communicate with each other online. The old Web 1.0 were the websites that transmitted information to the reader. In 1999, the reader generally couldn’t respond to information. Now every newspaper website has active comment sections for every article they publish.
  • This course will show REALTORS how to engage and educate consumers about real estate using social media
  • The power of social media is its ability to facilitate interaction between teaching and student
  • In the same way educators can use social media for online teaching, REALTORS can also leverage social media to educate their community and consumer base
  • Beyond education, many prominent associations and news organizations are using social media to deliver their message.
  • The masses are beginning to understand that they can get their news credibly from social media as well as mass media. According to an October 2009 Drake Direct market research report, 25% of all Internet page views are on Facebook alone!
  • REALTORS have taken to social media because it connects them with their community on a social level, and builds the online presence that gets them discovered by online consumers.
  • Pull marketing - Community Engagement leveraging Twitter

    1. 1. page Innovative Community Engagement Strategies Patrick Kitano Managing Principal Domus Consulting Group
    2. 2. page AGENDA <ul><li>Community engagement basics </li></ul><ul><li>Marketing basics </li></ul><ul><li>Integrating community engagement and marketing </li></ul><ul><li>Tactics: How to create a Community Media Presence </li></ul><ul><li>Be the Media! </li></ul>
    3. 3. page Community Engagement Basics <ul><li>Make people happy </li></ul>
    4. 4. page Community Engagement Basics <ul><li>Make people happy </li></ul><ul><li>Always be useful </li></ul>
    5. 5. page Community Engagement Basics <ul><li>Make people happy </li></ul><ul><li>Always be useful </li></ul><ul><li>Always be there </li></ul>
    6. 6. page Marketing Basics <ul><li>Spend your time wisely </li></ul>
    7. 7. page Marketing Basics <ul><li>Spend your time wisely </li></ul><ul><li>Let others market you </li></ul>
    8. 8. page Marketing Basics <ul><li>Spend your time wisely </li></ul><ul><li>Let others market you </li></ul><ul><li>Automate / syndicate / amplify / scale </li></ul>
    9. 9. page So, how do I engage my community while optimizing my marketing opportunities?
    10. 10. page Make people happy Show love Comment Like
    11. 11. page Make people happy Show recognition Recognize your community by adding them to Twitter Lists
    12. 12. page Make people happy Show respect Retweet
    13. 13. page Social networks Blogging The “Social Media” is Media Always be useful Broadcast your expertise like media would
    14. 14. page Always be useful Provide services to your community Create local media sites and curate your community
    15. 15. page Always be useful Teach your community how to use social media for their businesses
    16. 16. page Always be there Everybody wants it now The Social Media has spawned the real time web
    17. 17. page Always be there If you’re there, you are branding yourself The Social Media brands you just like advertising does
    18. 18. page Now to Marketing Leverage the social media for business development
    19. 19. page Fundamental distinction On the social media, you are no longer “marketing” yourself. You are engaging with your community. For the remainder of this presentation, we will not use the word “marketing”
    20. 20. page Spend your time efficiently Some networks cast a wider community net than others
    21. 21. page Most social networks are closed… friends need to “confirm” they are friends
    22. 22. page Twitter is an open network… Anybody can “follow” anybody
    23. 23. page Community engagement is faster in open networks Facebook & LinkedIn are more “intimate” But Twitter builds community networks quicker
    24. 24. page Communication is different on each network Personality rules on Facebook It’s like a barber shop
    25. 25. page Twitter is more like mass media With Twitter, you can be personable like on Facebook PLUS broadcast how you serve your community
    26. 26. page Tactics: How to create a Community Media Presence Be the Media!
    27. 27. page Problem “ Following” your community as a REALTOR is seen as just another lead generation ploy
    28. 28. page Promote your Community Curating and showcasing your community and its businesses is a community service Garner appreciation from your community’s business leaders
    29. 29. page Automate community service Curating systems can be built in less than 8 hours
    30. 30. page Automation is key to branding Curating systems can be built in less than 8 hours & require no maintenance because they ALWAYS broadcast in real time
    31. 31. page Local news attracts community traffic No other site chronicles local news in real time
    32. 32. page Local news attracts community traffic A2Breaking News averages 200 clickthroughs per day with 179 followers
    33. 33. page Community news is viral Your “brand” is amplified because the community listens to your feeds Continuous 24-by-7 exposure
    34. 34. page Breaking News Network Most Innovative Media 2009
    35. 35. page Train your community Provide a social media training platform to your civic associations so their members can participate
    36. 36. page Brokerages and Associations Provide your community with local breaking news on its housing markets
    37. 37. page Community engagement is more powerful than “marketing” because it positions you at the hub of your society and attracts people to you
    38. 38. page 33 Thank you Patrick Kitano Managing Principal [email_address] (415) 573-2481
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