Build a dynamic local community news resource on Twitter in one hour

page Build a dynamic local community news resource on Twitter in one hour Patrick Kitano Managing Principal Domus Consulting Group

page Opportunity: Your community wants local breaking news Gone!

page Mission: Provide your community with this news and spend less than 10 minutes per week maintaining it!

page First, create a Twitter feed based on your city or community name Twitter.com/BreakingSFNews

page Next, automate your Twitter feed to broadcast local breaking news using local RSS news and blog feeds Sports News Events Arts

page So, let’s find the best RSS feeds in, say, Los Angeles. Three sources of local news feeds are:
Mass media
Local blog sources
Search of local Los Angeles news sources

page Mass media All online media sources have a page of RSS feeds - find it

page Mass media Find local interest feeds. Don’t use feeds that update continuously by the minute Too prolific! Will drive your readers crazy… Everybody likes restaurant reviews

page Local blog sources Examiner.com and many local newspapers carry local blogs. They all have RSS feeds

page Google There are a lot of independent local blogs - find them using search engines Use Google Blogsearch to find blogs

page Here’s a good LA Restaurant blogger we’ll use as the example for adding local Twitter feeds Copy the RSS link

page Use Twitterfeed.com to aggregate RSS feeds for broadcast through your Twitter account Sports columnist Politics Local news

page After logging into Twitterfeed.com, click “Create New Feed” button

page After authenticating your Twitter account in Step 1, input the target feed in Step 2 Paste link you copied and click “Create Feed”

page Add as many good local RSS feeds as you want

page After adding the RSS feeds, check your new Twitter account to confirm it’s averaging about 8-15 high quality tweets per day Does the content have a personal, not a “robotic” feel?

page Next, make your new Twitter account a compelling reference resource with local Twitter Lists This is what your community wants!

page Your Twitter Lists aggregate the best Twitter feeds for events, sports and food, etc. in the city

page How do you find good Twitter feeds for your Lists? Click “Find People”

page Search for your city, and find local Twitterers

page Add good Twitter feeds to the appropriate List

page Tip: Find a good local Twitter List and add those Tweets to your Lists

page Within an hour, you should have developed a local Twitter resource that your community will follow

page Benefits: Engaging your community builds your online presence in the community Adding Twitterers to your Lists evokes good will and recognition.

page Benefits: Your community Twitter feed is automated and low maintenance! Be sure to occasionally add your own local Tweets and add more Twitterers to your LIsts

page Tip: Develop a Breaking News site* for your city to link to your local Twitter feed http://BreakingSFNews.com http://twitter.com/BreakingSFNews * Contact us for details

page Benefits: Your community will thank you for spending one hour to develop this resource

page Resources: Links to slideshows of other automated Community Engagement systems: Posterous is the new blog Breaking News Network If you build a local breaking news Twitter site with this tutorial, let us know @pkitano and we’ll LIST it!

page Domus Consulting Group develops automated award winning social media systems that work Domus Consulting Group Patrick Kitano Managing Principal [email_address] (415) 573-2481

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Build a dynamic local community news resource on Twitter in one hour

by Pat Kitano on Oct 31, 2009

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Build a dynamic local community news resource on Twitter in one hour — Presentation Transcript