page The Missing Piece on the Internet when Buying a Home Picture: Blog.Voices.com Patrick Kitano, Domus Consulting Group

page What online resources do consumers use to buy a home?

page CraigsList & Listings Search Engines

page Automated Property Valuation Engines

page And Comparable Sales databases

page What’s wrong with using Internet data to buy a house?

page It’s old data, and often just wrong Comparable sold data may take 2 months to be publicly recorded

page Buying a house and buying stocks are both significant financial commitments. Here’s an analogy: Picture: MajorlyEnglish

page Would you buy General Motors stock based on months old data? Picture: The Torque Report

page Consumers need the most updated news to pull the trigger on a stock transaction Picture: Ticker Tape Digest

page There are a lot of resources for breaking stock market news

page But no one resource for breaking news on the housing market

page A home is a huge investment Picture: Boca Raton City Online

page It’s crucial to have complete Information to pull the trigger in this scary market ?

page You want to know the sold data for neighboring houses when you make an offer This similar house may have sold last week for $200,000 lower than your offer But you would never know until it’s too late

page You want to know recent neighborhood trends Several homes in the neighborhood may have been distressed sales But you would never know until it’s too late

page Who knows the details? Who is the Breaking News source on the housing markets?

page The Real Estate Agent Picture: Letsbuyrealestateblog .com

page In particular, a real estate professional who can use the social media to broadcast Breaking News in real time to the consumer

page Introducing Breaking REO News .com

page Aggregating real time data on REOs These are breaking news stories

page Agents are trained to broadcast useful not spammy content

page A Prototype Exists for Breaking Housing Market News in the San Francisco Bay Area Developed by Domus Consulting Group

page Breaking REO News can be broadcast by geography

page BreakingREONews will be positioned as a consumer resource Picture: NBBTA.org

page BreakingREONews will be “cloned” across cities and regions, and owned and managed by real estate professionals: BreakingREONewsAtlanta.com OCREONews.com SacramentoREONews.com VirginiaREONews.com FloridaREONews.com (For a limited time, Domus Consulting Group offers the Breaking News template to its clients free to use for their own hyperlocal market.) Picture: NBBTA.org

BreakingREONews will be “cloned” across cities and regions, and owned and managed by real estate professionals:

BreakingREONewsAtlanta.com

OCREONews.com

SacramentoREONews.com

VirginiaREONews.com

FloridaREONews.com

(For a limited time, Domus Consulting Group offers the Breaking News template to its clients free to use for their own hyperlocal market.)

page BreakingREONews connects consumers with “broadcasting” agents Picture: NBBTA.org She knows what’s going on, let’s call her

page So what’s in it for the real estate agent participating in Breaking REO News and its hyperlocal sites? It’s about marketing! Enhanced online presence Display local market expertise Position themselves as a “Real Estate Reporter” for community presence Twittering Breaking News easier than blogging

Enhanced online presence

Display local market expertise

Position themselves as a “Real Estate Reporter” for community presence

Twittering Breaking News easier than blogging

Find Breaking News conversations easily Simple log-on with Facebook Connect page Breaking REO News.com will be simple to use

Find Breaking News conversations easily

Simple log-on with Facebook Connect

Real estate agent “reporters” are trained on local reporting Content is based on facts, and broadcast to foster online conversation between agent and consumer No spam, or overt sales pitches allowed! page Breaking REO News.com will broadcast journalist quality content

Real estate agent “reporters” are trained on local reporting

Content is based on facts, and broadcast to foster online conversation between agent and consumer

No spam, or overt sales pitches allowed!

page Breaking REO News.com will have sponsors

Go-to consumer resource for breaking housing market news Filtered, accredited “reporter” corps. No bozos, spammers or sales pitches. Replicable across all cities and regions page Why Breaking REO News.com will be a unique, compelling property

Go-to consumer resource for breaking housing market news

Filtered, accredited “reporter” corps. No bozos, spammers or sales pitches.

Replicable across all cities and regions

page Thank you PKitano (at) gmail.com @pkitano Patrick Kitano Domus Consulting Group (415) 320-2844 .