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Breaking REO News
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Breaking REO News


Breaking REO News and its group of local Breaking News sites provides REAL TIME coverage of the REO housing markets. Consumers benefit because most internet data on today's housing market can be 2+ …

Breaking REO News and its group of local Breaking News sites provides REAL TIME coverage of the REO housing markets. Consumers benefit because most internet data on today's housing market can be 2+ months old, and Breaking REO News fills this void.

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  • 1. page The Missing Piece on the Internet when Buying a Home Picture: Patrick Kitano, Domus Consulting Group
  • 2. page What online resources do consumers use to buy a home?
  • 3. page CraigsList & Listings Search Engines
  • 4. page Automated Property Valuation Engines
  • 5. page And Comparable Sales databases
  • 6. page What’s wrong with using Internet data to buy a house?
  • 7. page It’s old data, and often just wrong Comparable sold data may take 2 months to be publicly recorded
  • 8. page Buying a house and buying stocks are both significant financial commitments. Here’s an analogy: Picture: MajorlyEnglish
  • 9. page Would you buy General Motors stock based on months old data? Picture: The Torque Report
  • 10. page Consumers need the most updated news to pull the trigger on a stock transaction Picture: Ticker Tape Digest
  • 11. page There are a lot of resources for breaking stock market news
  • 12. page But no one resource for breaking news on the housing market
  • 13. page A home is a huge investment Picture: Boca Raton City Online
  • 14. page It’s crucial to have complete Information to pull the trigger in this scary market ?
  • 15. page You want to know the sold data for neighboring houses when you make an offer This similar house may have sold last week for $200,000 lower than your offer But you would never know until it’s too late
  • 16. page You want to know recent neighborhood trends Several homes in the neighborhood may have been distressed sales But you would never know until it’s too late
  • 17. page Who knows the details? Who is the Breaking News source on the housing markets?
  • 18. page The Real Estate Agent Picture: Letsbuyrealestateblog .com
  • 19. page In particular, a real estate professional who can use the social media to broadcast Breaking News in real time to the consumer
  • 20. page Introducing Breaking REO News .com
  • 21. page Aggregating real time data on REOs These are breaking news stories
  • 22. page Agents are trained to broadcast useful not spammy content
  • 23. page A Prototype Exists for Breaking Housing Market News in the San Francisco Bay Area Developed by Domus Consulting Group
  • 24. page Breaking REO News can be broadcast by geography
  • 25. page BreakingREONews will be positioned as a consumer resource Picture:
  • 26. page
    • BreakingREONews will be “cloned” across cities and regions, and owned and managed by real estate professionals:
    • (For a limited time, Domus Consulting Group offers the Breaking News template to its clients free to use for their own hyperlocal market.)
  • 27. page BreakingREONews connects consumers with “broadcasting” agents Picture: She knows what’s going on, let’s call her
  • 28. page So what’s in it for the real estate agent participating in Breaking REO News and its hyperlocal sites? It’s about marketing!
    • Enhanced online presence
    • Display local market expertise
    • Position themselves as a “Real Estate Reporter” for community presence
    • Twittering Breaking News easier than blogging
  • 29.
    • Find Breaking News conversations easily
    • Simple log-on with Facebook Connect
    page Breaking REO will be simple to use
  • 30.
    • Real estate agent “reporters” are trained on local reporting
    • Content is based on facts, and broadcast to foster online conversation between agent and consumer
    • No spam, or overt sales pitches allowed!
    page Breaking REO will broadcast journalist quality content
  • 31. page Breaking REO will have sponsors
  • 32.
    • Go-to consumer resource for breaking housing market news
    • Filtered, accredited “reporter” corps. No bozos, spammers or sales pitches.
    • Replicable across all cities and regions
    page Why Breaking REO will be a unique, compelling property
  • 33. page Thank you PKitano (at) @pkitano Patrick Kitano Domus Consulting Group (415) 320-2844 .