IMF - Social Media Presentation             Paul King Social Media Strategist - WSI OTEN
Overview• The Big Four• Trends• Student Benefits• Can you ignore it?
(Students)(Staff)          (TAFE INST)
The Big Four
Range of technologies availableThere are thousands of sitesThe Big Four
Twitter        Sharing bits of information 140 char’s at a time• Twitter has 190 Million users• Lady Gaga, Britney Spears ...
Youtube• YouTube has 6.7 million monthly Australian  visitors• 1 billion videos are watched per month in  Australia• The ‘...
OTEN Youtube ChannelOur Distance Ed Promotional Video•Viewed over 10,000 times•Embedded in multiple Dist Ed & Education Si...
Maritime & OpticalMaritime Channel•Total Uploaded Views over 72,000                                    Health Services Cha...
LinkedInLinkedIn is a business-oriented social networking site•   A new member joins LinkedIn every second•   One million ...
Facebook•   Facebook is the leading online social network•   #1 most visited site on the web•   More than 700 million user...
OTEN Facebook PresenceOTEN has over 30 Facebook Pages                           OTEN Facebook Page
Trends
Trends• Social Media continues to expand rapidly• Facebook is dominating the space• Mobile internet growing at 3000% and s...
Educational Trends"The web is their classroom, Facebook is their community, the world is their   study group. If Universit...
What are others doing?                           Almost every Aust Uni has a Facebook PageBox Hill Tafe 1700 Likes        ...
Email is where Knowledge Goes to Die.
Student Benefits
Engaging UsersCommunity                                      Our students are on social media.                            ...
Engaging Users on FB Pages     3 Basics Actions• Respond to student  questions/problems• Ask questions• Post any good news...
Engaging Users – VoiceRight                 Wrong•   Informal          •   Formal•   Insightful        •   Unapproachable•...
Time taken & BenefitsEXAMPLE: Community Services Page• Manage a very active Page• Time spent per week on average =  2.5 hr...
Can you ignore it?
Can I ignore Social Media?                You need to be in the space to be able to respond.Lonely Planet                 ...
Financial Review – 14 June 2011
The elephant in the room
IMF - Social Media PresentationPaul King – Social Media Strategist, WSI - OTENLinkedIn:   http://au.linkedin.com/in/pauldu...
Helpful URL’s•    100 Ways You Should Be Using Facebook in Your Classroom    http://www.onlinec ollege.org/2009/10/20/100-...
Social media @ OTEN (distance ed)
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Social media @ OTEN (distance ed)

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A look at how OTEN is using social media connect students and form learning communities.

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  • You can see here that in social media sphere, customers and workers participate within a community driven social environment, creating a Collective Intelligence. An example is how facebook is used at OTEN, DE is very isolating, we have teaching areas such as Child Serv and AOD & Mental Health were teachers and students are interacting, informaly and incidentaly with very positive results for students and for teachers.
  • Switch over to OTEN Twitter page
  • These are some of the latest stats on Facebook, looking at the Australian stats, there are over 10 million users and nearly 50% penetration of the population. What does this mean for us?
  • OTEN has over 30 Facebook Pages, the main OTEN page has over 4,000 fans and some of the other pages have up to 800 fans.
  • The same applies to TAFE, those students born after 1990 have not known a world without the internet.
  • Even though 46% of consumers rely on email to share content, only 15% respond as compared to 24% on facebook. Gen Y & X consider email passe, in fact some Universities do not use email anymore.
  • Read Slide - And the 35+ demographic is the fastest growing
  • Facebook is all about community, students engage each other informally and share ideas and resources and encourage each other.
  • When Engaging Users on FB Pages, there are 3 basic things to remember. Respondto student questions/problemsAskquestions,Postany good news stories, links, resource. These are the basics and if you stick with these you should have a successful page.The more you put into it the more you and your students will get out of it.
  • There is a right and wrong way to engage students. Remember that facebook is an informal environment and should be treated as such.
  • A quick example of the time benefit ratio of maintaining Facebook page for students.
  • Qantas had an Engine problem last year and news broke on twitter and spread quickly. Meantime they were still trying to draft up a press release. This loss of control forced qantas to rethink their engagement with customers. Now its first port of call is Facebook and Twitter.
  • Social media @ OTEN (distance ed)

    1. 1. IMF - Social Media Presentation Paul King Social Media Strategist - WSI OTEN
    2. 2. Overview• The Big Four• Trends• Student Benefits• Can you ignore it?
    3. 3. (Students)(Staff) (TAFE INST)
    4. 4. The Big Four
    5. 5. Range of technologies availableThere are thousands of sitesThe Big Four
    6. 6. Twitter Sharing bits of information 140 char’s at a time• Twitter has 190 Million users• Lady Gaga, Britney Spears and Justin Beiber have more followers on twitter than the population of Australia• Learn what your customers are saying (Research brands, keywords)
    7. 7. Youtube• YouTube has 6.7 million monthly Australian visitors• 1 billion videos are watched per month in Australia• The ‘how to’ video category is the fastest growing category
    8. 8. OTEN Youtube ChannelOur Distance Ed Promotional Video•Viewed over 10,000 times•Embedded in multiple Dist Ed & Education Sites
    9. 9. Maritime & OpticalMaritime Channel•Total Uploaded Views over 72,000 Health Services Channel •Total Uploaded Views over 5,000
    10. 10. LinkedInLinkedIn is a business-oriented social networking site• A new member joins LinkedIn every second• One million Australians are on LinkedIn• 95% of companies using social media for recruitment use LinkedIn• Are you on LinkedIn? OTEN LinkedIn Alumni Group
    11. 11. Facebook• Facebook is the leading online social network• #1 most visited site on the web• More than 700 million users• 50% log on at least once a day• Average user has 130 friends
    12. 12. OTEN Facebook PresenceOTEN has over 30 Facebook Pages OTEN Facebook Page
    13. 13. Trends
    14. 14. Trends• Social Media continues to expand rapidly• Facebook is dominating the space• Mobile internet growing at 3000% and should dominate market within 3 years.
    15. 15. Educational Trends"The web is their classroom, Facebook is their community, the world is their study group. If Universities wont adapt, students will do it without them.” American e-learning expert Ashwin Ram"People in their garages who develop technologies like Facebook and Twitter are shaping the way the world interacts and connects and education is now playing catch-up,“ Simon McIntyre, University of NSWs College of Fine Arts June 11 2011The elite Massachusetts Institute of Technology, offers 2000 of its courses, which can be downloaded free by anyone, anywhere in the world. This from the worlds third highest ranking university, which annually enrols only 1600 or so exceptional students, who pay $US53,210 a year (2010-11). To date, MITs online program has notched up 50 million hits. “University of the future is here” – Australian Newspaper Article June 1 2011
    16. 16. What are others doing? Almost every Aust Uni has a Facebook PageBox Hill Tafe 1700 Likes UNSW 18,500 Likes
    17. 17. Email is where Knowledge Goes to Die.
    18. 18. Student Benefits
    19. 19. Engaging UsersCommunity Our students are on social media. We should be too!! Now used by all Major Universities around the world.
    20. 20. Engaging Users on FB Pages 3 Basics Actions• Respond to student questions/problems• Ask questions• Post any good news stories, links, resources etc
    21. 21. Engaging Users – VoiceRight Wrong• Informal • Formal• Insightful • Unapproachable• Friendly • Serious• Casual • Indifferent• Encourage• Humorous
    22. 22. Time taken & BenefitsEXAMPLE: Community Services Page• Manage a very active Page• Time spent per week on average = 2.5 hrs• Check Page once or twice a dayResult:• Dramatic Cut in Help Desk Calls• Increased student satisfaction• Student have sense of community
    23. 23. Can you ignore it?
    24. 24. Can I ignore Social Media? You need to be in the space to be able to respond.Lonely Planet Rats in the kitchen
    25. 25. Financial Review – 14 June 2011
    26. 26. The elephant in the room
    27. 27. IMF - Social Media PresentationPaul King – Social Media Strategist, WSI - OTENLinkedIn: http://au.linkedin.com/in/paulduncankingTwitter: www.twitter.com/paulduncankingFacebook: www.facebook.com/paul.de.kingEmail: paul.d.king@tafensw.edu.au
    28. 28. Helpful URL’s• 100 Ways You Should Be Using Facebook in Your Classroom http://www.onlinec ollege.org/2009/10/20/100-ways-you-should-be-using-facebook-in-your-classroom/• Every Teachers must have guide to Facebook http://edudemic.com/2011/01/every-teachers-must-have-guide-to-facebook/• 100 Ways You Should Be Using Facebook in Your Classroom http://www.onlinecollege.org/2009/10/20/100-ways-you-should-be-using-facebook-in-your-classroom/• Facebook for Educators Course http://climoodle.cli.det.nsw.edu.au/course/view.php?id=85

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