Everything you were afraid to ask about Digital Marketing...

Everything you were afraid to ask about Digital Marketing...

For Discussion Blogs Twitter Social Networks YouTube Mobile Emerging Digital Trends

Blogs

Twitter

Social Networks

YouTube

Mobile

Emerging Digital Trends

4,000,000 articles on Wikipedia 100,000,000 videos on Youtube 200,000,000 blogs worldwide 24% of Irish consumers read blogs 1,000,000 Bebo Irish users 447,580 Facebook Irish users One of the highest video games console penetration rates in the world 122% mobile penetration rate 2.2 million Irish consumers using online banking

4,000,000 articles on Wikipedia

100,000,000 videos on Youtube

200,000,000 blogs worldwide

24% of Irish consumers read blogs

1,000,000 Bebo Irish users

447,580 Facebook Irish users

One of the highest video games console penetration rates in the world

122% mobile penetration rate

2.2 million Irish consumers using online

banking

Blogs

Blogs

Blog - Pat Phelan - http://patphelan.net

Blog - Pat Phelan - http://patphelan.net

Blogs - Putting a Face on Your Company

Blogs - Putting a Face on Your Company

Blogs - Tap into Communities 2007

Blogs - Tap into Communities 2007

Twitter

Twitter

4 ways to use Twitter

4 ways to use Twitter

1. Megaphone - Baker Tweet - www.bakertweet.com

1. Megaphone - Baker Tweet - www.bakertweet.com

2. Spreading ideas - TweetDeck.com - @zoodigital - www.someonewouldlovesome.com SAMPLE IMAGE

2. Spreading ideas - TweetDeck.com - @zoodigital - www.someonewouldlovesome.com

3. Listening - Twitter Search - www.twist.flaptor.com SAMPLE IMAGE

3. Listening - Twitter Search - www.twist.flaptor.com

4. Answer Desk - The Big Switch

4. Answer Desk - The Big Switch

Social Networks

Social Networks

Bebo - Tapping into Communities / Listening - Bring Back Wispa

Bebo - Tapping into Communities / Listening - Bring Back Wispa

Bebo - Consumer Interface NEW EXAMPLE

Bebo - Consumer Interface

Facebook - Applications - Whopper Sacrifice

Facebook - Applications - Whopper Sacrifice

Youtube.com

Youtube.com

1. In video overlays

1. In video overlays

2. Brand Channels - http://www.youtube.com/watch?v=DLxq90xmYUs&feature=related

2. Brand Channels - http://www.youtube.com/watch?v=DLxq90xmYUs&feature=related

3. Annotations - http://www.youtube.com/watch?v=HoOCiaxIZF4&fmt=18

3. Annotations - http://www.youtube.com/watch?v=HoOCiaxIZF4&fmt=18

4. Deeper Insights

4. Deeper Insights

4. Deeper Insights SAMPLE IMAGE

4. Deeper Insights

4. Deeper Insights

4. Deeper Insights

Emerging Digital Trends

Emerging Digital Trends

1. No more websites! Skittles.com

1. No more websites! Skittles.com

2. Augmented Reality - http://ge.ecomagination.com/smartgrid/#/augmented_reality

2. Augmented Reality - http://ge.ecomagination.com/smartgrid/#/augmented_reality

Summary

Summary

Rules of Engagement Participate, Participate, Participate Take A Pragmatic Approach Invest For The Long Term – Think About Content Understand How Consumers Use Tools Listen and Leverage Existing Communities Relax

Participate, Participate, Participate

Take A Pragmatic Approach

Invest For The Long Term – Think About Content

Understand How Consumers Use Tools

Listen and Leverage Existing Communities

Relax

Thank you. Piaras Kelly Edelman [email_address] www.pkellypr.com/blog www.twitter.com/pkellypr MSN: smiaras Skype: smiaras 353 1 6789333 Colin Hetherington Zoo Digital [email_address] www.zoodigital.ie www.twitter.com/zoodigital MSN: col hetherington Skype: colhet herington 353 1 4727012

Piaras Kelly

Edelman

[email_address]

www.pkellypr.com/blog

www.twitter.com/pkellypr

MSN: smiaras

Skype: smiaras

353 1 6789333