Everything You Were Afraid To Ask About Digital Marketing
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Everything You Were Afraid To Ask About Digital Marketing - Presentation Transcript
- Everything you were afraid to ask about Digital Marketing...
- For Discussion
- Blogs
- Social Networks
- YouTube
- Mobile
- Integrating Digital
- Emerging Digital Trends
- The Emperor’s New Clothes - 5% / 3% / Ted McConnell
- 4,000,000 articles on Wikipedia
- 100,000,000 videos on Youtube
- 200,000,000 blogs worldwide
- 24% of Irish consumers read blogs
- 1,000,000 Bebo Irish users
- 447,580 Facebook Irish users
- One of the highest video games console penetration rates in the world
- 122% mobile penetration rate
- 2.2 million Irish consumers using online
- banking
- Blogs
- Blog - Pat Phelan - http://patphelan.net
- Blogs - Influence Media
- Blogs - Putting a Face on Your Company
- Blogs - Rank high on Google
- Blogs - Tap into Communities 2007
- 6 ways to use Twitter
- 1. Megaphone - Baker Tweet - www.bakertweet.com
- 2. Spreading ideas - TweetDeck.com - @zoodigital - www.someonewouldlovesome.com
- 3. Listening - Twitter Search - www.twist.flaptor.com
- 4. Direct line
- 5. Answer Desk - The Big Switch
- 6. Live updates - www.twitter.com/rtebudget2009 / @fiannafailparty
- Social Networks
- Bebo - Tapping into Communities / Listening - Bring Back Wispa
- Bebo - Consumer Interface
- Facebook - Applications - Whopper Sacrifice
- Social Networking Promotions - O2
- Youtube.com
- 1. In video overlays
- 2. Brand Channels - http://www.youtube.com/user/2008NeverGiveUp
- 2. Brand Channels - Nature Valley
- 3. Annotations - http://www.youtube.com/watch?v=HoOCiaxIZF4&fmt=18
- 4. Unique Brand Experiences - http://www.youtube.com/experiencewii
- 5. Deeper Insights
- 5. Deeper Insights
- 5. Deeper Insights
- Integrating Digital - Collaboration / Creation / Connecting
- Integrating Digital - Collaboration
- Integrating Digital - Collaboration - FIAT - http://awards.akqa.com/Awards2008/IAB/Fiat_eco_Drive/default.html
- Integrating Digital - Creation - PTSB
- Integrating Digital - Creation - Carling
- Integrating Digital - Connect people
- Emerging Digital Trends
- 1. Life-tracking - www.daytum.com
- 2. Live video broadcasting - www.ustream.tv
- 3. Augmented Reality - http://ge.ecomagination.com/smartgrid/#/augmented_reality
- 4. In-video e-commerce - Nike
- 5. No more websites! Skittles.com / Moherman.ie
- Summary
- Rules of Engagement
- Participate, Participate, Participate
- Take A Pragmatic Approach
- Invest For The Long Term – Think About Content
- Understand How Consumers Use Tools
- Listen and Leverage Existing Communities
- Relax
- Thank you.
- Piaras Kelly
- Edelman
- [email_address]
- www.pkellypr.com/blog
- www.twitter.com/pkellypr
- MSN: smiaras
- Skype: smiaras
- 353 1 6789333
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Piaras Kelly, 6 months ago
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