Sheer Hype by Desperate Men Paul Kedrosky Vancouver Enterprise Forum October 24, 2006

$1,650,000,000

Courtesy Ray Lane, KPCB

Jedi mind trick

Security 2.0 Office 2.0 Where 2.0 Telephony 2.0 Web 3.0 Content 2.0 Voice 2.0 Identity 2.0

Security 2.0 Office 2.0 Where 2.0 Telephony 2.0 Web 3.0 Content 2.0 Voice 2.0 Enterprise 2.0 Identity 2.0

What a load of rubbish - it doesn't mean anything, it’s just a buzz phrase - sheer hype by desperate men . -- Wikipedia “Enterprise 2.0” discussion, NLB 12:03, 11 September 2006

Wrong (mostly)

Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.

Academic wankery

We may not be interested in chaos, but chaos is interested in us. - from “The Breaking of Nations” (2004)

Human sacrifice, dogs and cats, living together... mass hysteria! - Ghostbusters (1984)

The opposite of an imposed structure is not chaos . … the opposite of an imposed structure is an emergent structure , one that forms over time based on the interactions of a lot of people. - Andrew Mcafee, HBS

Source: McKinsey & Co.

Four Things

Harness collective intelligence

The Web is the database

Sneaking through port 80

Instrument people’s behavior

Four Things

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