GeoLocation DemoCamp10 Vancouver
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GeoLocation DemoCamp10 Vancouver

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  • <br />
  • Ask questions over Twitter. <br /> I&#x2019;ll also pause for a short moment after each slide. Feel free to shout out a question. <br /> Also, please Geo tag your tweets if your client supports it. <br />
  • - Organizers <br /> - Sponsors <br /> - Venue (since the demise of Workspace) <br />
  • A lot of talks in Vancouver are technical in nature or about social media. <br /> The business implications of geolocation will drive this talk. <br /> <br /> InfoUSA mainly provides listings for enterprises. They live in the B2B world. <br />
  • <br />
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  • The base mapping data is all owned by either NavTeq or by Tele Atlas. <br /> <br /> 1) NavTeq is owned by Nokia <br /> 2) Tele Atlas is owned by Tom Tom <br /> <br /> Device manufacturers do not like this. Apple and RIM have to partner with competitors for their devices. <br />
  • This is supposed to be a Google Street View van. <br /> <br /> There isn&#x2019;t a whole lot of disruption so far. Most of the disruption is coming from services higher up in the data stack. This is a difficult area to compete in because of the massive amounts of data that is required. <br /> <br /> Slowly but surely, traditional web companies are building up their data though. <br />
  • That&#x2019;s not a pipe. It&#x2019;s a picture of a pipe. <br /> <br /> Linguists distinguish between the reality in your head and the reality out there. <br /> <br /> The difference between the map and the location is intelligence. What you need is data about the real world. <br /> <br />
  • They own the data behind features like Street View. They own data to give traffic directions. <br />
  • Placebase is a startup that was acquired by Apple last year. Their technology can produce tables, charts, and reports on top of maps. <br />
  • Augmented Views. <br /> Layar Reality Browser on the left. <br />
  • Real-time <br />
  • <br />
  • It&#x2019;s Wikipedia applied to listings. <br /> Pros: Gets updated instantaneously <br /> Cons: Not reliable quality <br />
  • With traditional directory services. Biggest ad spend wins. With social networks, that is not necessarily the case. You listen to your friends more. <br />
  • Flixster <br />
  • That was the data. Know to the functional stack. <br />
  • Skyhook Wireless <br /> Assisted GPS only on the iPad! <br />
  • <br />
  • <br />
  • <br />
  • Display ads are boring. <br />
  • <br />
  • Facebook -> Zynga -> OfferPal/SuperRewards <br /> <br /> Foursquare is NOT the Facebook of mobile. <br /> Foursquare in NOT the Zynga of mobile. <br />
  • Gowalla owes me an iPod Nano. <br />
  • - Organizers <br /> - Sponsors <br /> - Venue (since the demise of Workspace) <br />

GeoLocation DemoCamp10 Vancouver GeoLocation DemoCamp10 Vancouver Presentation Transcript

  • DEMOCAMP VANCOUVER 10 Geo Location Parveen Kaler (@kaler)
  • @kaler #dcyvr10 vCard: http://j.mp/ParveenKaler o t! -to g eo
  • THANK YOU! View slide
  • CONSUMER FOCUS (Eg. I have no idea how FedEx’s operations work) (Eg. I have no idea how InfoUSA’s business model works) (Eg. I have no idea how oil/mining companies use GIS data) View slide
  • OVERVIEW • The Technology Stack • Disruption • Revenue Models & Monetization
  • THE STACK • Data Stack • Functional Stack • Map Data • Hardware • Intelligence • Data Formats • Listings • Platforms / API
  • MAP DATA Who owns it?
  • MAP DATA Where is the disruption?
  • THE MAP IS NOT THE TERRAIN Location
  • MAP INTELLIGENCE Who owns it? •Google Maps •Bing Maps •Yahoo Maps •MapQuest
  • MAP INTELLIGENCE Where is the disruption? Placebase Acquired by Apple
  • MAP INTELLIGENCE Where is the disruption?
  • MAP INTELLIGENCE Where is the disruption?
  • MAP LISTINGS Who owns it? •YellowPage •CanPages •Other Directory Services
  • MAP LISTINGS Where is the disruption? User-generated or Crowd-sourced content
  • MAP LISTINGS Where is the disruption? Web & Social Netowks
  • MAP LISTINGS Where is the disruption? Fragmentation. Multiple Verticals.
  • THE STACK • Data Stack • Functional Stack • Map Data • Hardware • Intelligence • Data Formats • Listings • Platforms / API
  • HARDWARE • GPS • Cell tower triangulation • Assisted GPS (wifi)
  • HARDWARE Where is the disruption? Idea: Crowd Source, Assisted GPS
  • PLATFORM API • Core Location • WebKit • Location • Location • Heading • Map Scrolling • Speed • Alititude
  • MONETIZATION
  • DISPLAY ADS • AdMob • Quattro Wireless (Acquired by Apple)
  • CLICK TO CALL • It’s like pay-per-click (PPC) for phones • Trialed by Google in 2006-2007 • Slowly integrating back into Google Voice & Adsense
  • OFFERS
  • VIRTUAL ITEMS
  • THANK YOU!