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Playlink About The Company And Services

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Portfolio introduction

Portfolio introduction


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  • 1. Playlink – About companyPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 1
  • 2. Playlink – information Company: Playlink SA Wielicka 72 Str., 30-552 Krakow Website: www.playlink.eu NIP: 6793015895 Regon: 120983308 KRS: 00344062 Capital: 1.000.000 PLN (100% paid) Actions: 1.000.000 Management: Piotr Jędrzejewski – PresidentPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 2
  • 3. Join us and inrease your icomes on Polish market Playlink created B2B platform connecting MMO and MMORPG developers and publishers to 90,00% of Polish internet market. Among our Partners whose games Playlink is delivering for Polish Medias, there are:Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 3
  • 4. Join us and inrease your icomes on Polish marketPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 4
  • 5. Trusted Polish mobile and online payments One contract = access to 90,00% of Polish online users Mobile Platform Mobile game + traffic Affiliate ProgramPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 5
  • 6. Join us, inrease your icomes and save your time • Polish key media companies are highly intersted in gaming content. • Producer is looking for key media companies on Polish market to promote its games. • One Agreement with Playlink gives Producer the access to key media partners in Poland. ( range: 90% of Polish market).Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 6
  • 7. Playlink Platform Playlink creates relations with key media players on Polish market We cooperate with: Playlink - integration in one place accounts with multiple partnersPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 7
  • 8. Range of our media partnersPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 8
  • 9. Range of our media partners Range of chosen sites:Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 9
  • 10. Platforma Playlink – adventages • Access to multiple media partners in Poland: range 90,00% of Polish market • One agreement • One integration • Comprehensive, powerful and intuitive administration panel • Regularly updated statistical data from advertising campaigns and the revenue from games • Ability to generate clear reports e.g in the form of detailed charts • Easy management system of media list, advertising materials and income • Access to unique and innovative method of deep interpenetration between game and mediaPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 10
  • 11. Playlink Platform in practicePlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 11
  • 12. Playlink Platform in practice STEP 1 STEP 2 STEP 3 RESULTS Games producers adds its Media Partners selects the Playlink B2B Platform allows Satisfaction of both sides! product into Platform product and publishes both sidest to follow the informations about it on its results in real-time websites, radio or tv stationExaple: Playlink’s Partner, Exaple: Playlink’s Partner, Exaple: Both, XS Software and Exaple: during first 30 daysXS Software has integrated GG Network, the owner of Gadu Gadu can follow in real- the number of newlyits title,Lady Popular Gadu Gadu communicator time the registrations registred players in Lady(Imperium Stylu, browser has started the promotional numbers, statistic of Popular reached 17 000.game) into Playlink B2B campaign to encourage its transaction, ARPU (average They have already spentPlatform. audience to register to revenue per user) etc. more than 2000 Euros. Imperium StyluPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 12
  • 13. Playlink Platform Playlink B2B Platform – One Dashboard - All Information for Producer and Media Partner. Check www.playlink.plPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 13
  • 14. Gaming portals Playlink has created for Polskapresse Publishing Group and we are operating gaming portal www.funspot.pl promoted on following sites: telemagazyn.pl, kurierlubelski.pl, gazetakrakowska.pl, gazetawroclawska.pl, dziennikzachodni.pl, dziennikbaltycki.pl, dzienniklodzki.pl, gloswielkopolski.pl, polskatimes.pl, naszemiasto.pl, wiadomosci24.pl, natablicy.pl, giernik.plPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 14
  • 15. Playlink’s Media Partners Range of chosen sites where Your games can be promoted:Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 15
  • 16. Mobile PlatformPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 16
  • 17. Mobile Platform Mobile phones have become an integral part of our daily life. According to the Central Statistical Office report, at the end of 2009, the percentage penetration of mobile telephony in Poland increased to 117.76%. Playlink is offering development of the application on mobile devices of Apple company, based on iPhone OS operating system from 3.0 version as well as Android integrated with browser games. Mobile version of your mobile games can be promoted through our media partners Example of pilot project is Mobile version of well known and successful browser game – Khan WarsPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 17
  • 18. Business model  Playlink invests in mobile app development  The Partner provides Playlink with the appropriate license for developing mobile version of its game, API documentation and technical support necessary to carry out Software. The appropriate license grants to Playlink a right to use the license for the game worldwide through electronic and mobile distribution.  Playlink distributes mobile application through its media partners and mobile operators  Business model is based on Revenue SharePlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 18
  • 19. Do not underestimate the power of the mobile market Driving mobile games revenue growth  Global mobile games market forecast to grow to >$13B by 2014  The mobile games market landscape is adapting to consumer trends and market demand:  Mobile game publishers are bypassing network operators to sell directly to consumers via iTunes and Android Market  High connectivity and multiplayer games becoming mass market due to unlimited data packages  In-game advertising being used to supplement mobile game revenues  Integrated applications increasing to allow converged gameplay with console/MMO/casual/social games Forecasts Smartphones sell in PolandPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 19
  • 20. Poland: Range – mobile views lp Mobile views Real Users Range 1 Onet.pl 52 640 885 13 999 493 74,93% 2 WP.pl - Orange 44 850 751 12 967 956 69,41% 3 Gazeta.pl 14 497 460 12 169 949 65,14% 4 Allegro.pl 12 698 426 11 765 694 62,98% 5 Interia.pl 11 153 486 11 617 107 62,18% 6 O2.pl 8 773 450 10 378 332 55,55% 7 Spolecznosci.pl 4 664 105 4 252 200 22,76% 8 GG Network 1 777 264 5 863 353 31,38% 9 TVN 902 056 2 983 608 15,97%Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 20
  • 21. Affiliate ProgramPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 21
  • 22. Facts about Affiliate Platform Affiliate program as a new advantage for Playlink platform 1. Affiliate program as maker of new high benefits 2. Easy reach of multi goals 3. Monetization of social portals 4. Easy and simply integrationPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 22
  • 23. Facts about Affiliate Program 1. Automatic registration for media partner 2. Access to statistics panel (for You and Yours media partners) 3. Easy creation and edition of affiliate programs (for multi goals to reach: sell, traffic, loyalty) 4. Maintenance-free operation without limit of merchants 5. Advertising system implemented in platform (effective distribution of advertising materials to merchants with the access to reporting panel) 6. Contac center with merchants - effective way for pushing sell (via Internet and mobile platform) and fully access to Yours merchants 7. Easy and simply integration (without using IT force)Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 23
  • 24. We save your time How much time does it takes to get media partners in several markets for your products? A lot of…. Conquering average and small media partners can give You better result than cooperating with only big ones Imagine that you want to get maximum reach of product using avarge and small media partners. It can be hundreds of them to get…. We are giving You automatic tool for getting not only big ones but also for others. In many kinds of products AF is high benefit maker compering to other possibilities of distribution. In 2006 Affiliates earned on Affiliate Programs 6,5 mld dollars. 2009 in USA expenditure on this form of sales promotion reached 2.1 billion dollars. Experts predict that in 2012 it will be $ 3.3 billion!Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 24
  • 25. Easy reach of multi goals Playlink Affiliate Program could help You reach many important targets:  Getting traffic for Yours products  Improving e-commerce targets  Getting new users for yours products  Improving users loyalty  Reaching new media partners without extra costs and losse of time  The best thing is that You can have all of those results in the same time!Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 25
  • 26. Trusted Local Payments for Your GamesPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 26
  • 27. 40 methods of local Polish payments for your gamesPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 27
  • 28. • • Thanks to strong market foundation, Playlink can offer comprehensive payment system for Game Producers and Deveopers. • More than 40 payments methods like Premium CALL/SMS/MMS, credit and debit cards, e-transfers, Moneybookers Electronic Wallet, PayPal Payments and others • Lowest commissions on the market • Handling transactions in foreign currencies • Payments in Euro, USD, GBP are not exchanged into PLN currency which means that buying a product for USD 100 your customer credit card will be charged with the same amount, USD 100 • Easy and swift monitoring of transaction cash flowPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 28
  • 29. Polish players love SMS payments • • Polish players love SMS payments that’s why Playlink has own Playlink SMS System. • We offer comprehensive rates. • On Polish market, the proportion between methods of payments depends on: type of online game (browser, download), value of payments, method of • payments: rebilling or micropayments. • Generally, we can assume following proportion between methods of payments: • 50-68% - Premium (SMS) Payments -> the most popular method of payment among young Polish players who do not have credit cards. • Among our Partners who use our SMS payments are f.ex. XS Software, Datacroft, RockHippo.Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 29
  • 30. Playlink SMS Most common SMS services 1. Access codes generated by Playlink This type of SMS service is based on generating unique code and providing it to the User. The User may then use this code to access restricted content on Partners site.Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 30
  • 31. Playlink SMS Most common SMS services 2. Access codes generated by Partner This type of SMS service is based on forwarding incoming SMS message to the Partners site, which generates a code and returns it to the User.Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 31
  • 32. Playlink SMS Most common SMS services 3. Forwarding notifications to Partner This type of SMS service is based on forwarding incoming SMS message to the Partners site, which handles the entire transaction. Message sent by the User must contain some kind of identification of his account and payment details (for instance:<PREFIX>.<user_id>.<transaction_id>).Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 32
  • 33. Trusted Polish online payments Playlink’s sister company Dotpay S.A. serves Internet transactions via credit cards of many systems and payment organizations. It secures transactions for both a customer and a merchant by providing an access to the global market. Dotpay SA has 10 yeras experience on Polish market.Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 33
  • 34. Trusted Polish online payments Wire transfer payments Electronic transfer (e-transfer) is a service available to over 20 million customers. It is designed for those who prefer making payments directly from their bank account. Customers have an easy access to shopping in abroad e-shops in Germany, Austria, Belgium, Holland and Singapore thanks to transfers from chosen foreign banks.Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 34
  • 35. Games market - FACTSPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 35
  • 36. Global Video Games Sector Revenue Online and mobile games should grow total video games market size to $87B and take 50% revenue share at $44B (18% CAGR 09-14F). The historically strong pure console* sector is flat to down. Asia Pacific and Europe should take 90% revenue share for online and mobile games (China 49%, Europe 17%, Japan 14%, South Korea 11% in 2014F). North America remains important. Source: Digi-Capital Global Video Games Investment Review (http://www.slideshare.net/timmerel/digicapital-global-video-games-investment-review)Playlink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 36
  • 37. The European Games Market Source: BBC Mobile, massively.joystiq.com, Linking People, TechRadar, Newzoo: UK, US, DEPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 37
  • 38. Changes in gaming market Casual online Simple single player online games Browser based Massively Example company: PopCap Games Multiplayer Online (“MMO”) Thousands of simultaneous online Player. Example company: Bigpoint, Gameforge Social online Multiplayer online games Played on social platforms (e.g. Facebook) Example company: Zynga iPhone/iPad and other smartphone/tablet Mobile casual, social and MMO Games Played on Online/smartphone/tablet middleware smartphones/tablets Technology for online/smartphone/tablet Example company: Rovio Example company: Jambool Retail MMO Thousands of simultaneous online Pure console player games Played on PC/Console Retail/digital download console games via retail or digital download Played on PS3, XBox360 or Wii Example company: Activision Blizzard Example company: Electronic Arts, Ubisoft Source: Digi-Capital Global Video Games Investment Review (http://www.slideshare.net/timmerel/digicapital-global-video-games-investment- reviewPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 38
  • 39. The MMO sector is growing The MMO sector is highly cash generative  MMOs are video games with thousand of simultaneous players  Business models are retail, subscription, micro transactions (in-game currency commission and items) and advertising  WoW customers pay $12.99-14.99 monthly fees  MMOs operate across all major platforms Market growth rates are forecast to accelerate  There are currently over 20M paying MMO subscribers globally, with a strong presence in China and South Korea  The MMO subscription market is forecast to reach 30 million by 2012 based on regression analysis Source: Digi-Capital Global Video Games Investment Review (http://www.slideshare.net/timmerel/digicapital-global-video-games-investment-  The substantial Chinese MMO market is dominated by domestic review Chinese companiesPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 39
  • 40. Time spent on Games vs. Money spent on gamesPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 40
  • 41. Thank you for your attentionPlaylink SA ul. Wielicka 72, 30-552 KrakówKRS: Sąd rej. Kraków–Śródmieście XI Wydz. Gos. KRS nr 0000344062 NIP: 6793015895 REGON: 120983308 41

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