0
Getting results Priit Kallas,  Dreamgrow.com
Internet is  the ultimate  direct channel
Measurable  goals
Leads  & signups, permission
Image http://www.sxc.hu/photo/840748
Always Be Testing
If it doesn't make dollars it doesnt make sense Dan Zarrella
Target group
Who they are?  Interets? +10%
What they do?  Behavior? +10%
 
Message  & content. What to say?
1.  What is it?  2.  What can I do with it? +10%
3. Why should I do it?
Value  (benefits) +10%
Motivators +10%
Bonuses +10%
Price The lowest price might not have the most sales. +10%
Presentation Design and form +10%
One of these banners is 3x more effective than others.  Which?
 
Traffic sources a.k.a. Media websites, search, social media, email, offline Image: Sam LeVan sxc.hu/photo/578005 +10%
 
Landing pages DO NOT SEND PEOPLE ON THE HOME PAGE!!!! +10%
ACTION! buy, signup, request info, give feedback, download, like, share, comment +10%
 
Results Measure everything! dollars, leads, signups, downloads, comments, feedback, sharing
So what?
If it doesn't make dollars it doesnt make sense Dan Zarrella
ROI
The money is in the list
“ The most powerful force in the universe is compound interest”
2,85x
Homework <ul><li>0. Change campaigns </li></ul><ul><li>to continuos programs </li></ul><ul><li>1. Segments and interests <...
Tools <ul><li>1. Mailinglist program </li></ul><ul><li>or CRM </li></ul><ul><li>2. Web statistics </li></ul><ul><li>(Googl...
Tänan! Priit Kallas www.dreamgrow.com ,  [email_address]
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Getting results: Internet is direct channel

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If you want to start chopping your way towards your customers in this enormus digital jungle, then this is probably the best choice for your tour guide.

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  • Transcript of "Getting results: Internet is direct channel"

    1. 1. Getting results Priit Kallas, Dreamgrow.com
    2. 2. Internet is the ultimate direct channel
    3. 3. Measurable goals
    4. 4. Leads & signups, permission
    5. 5. Image http://www.sxc.hu/photo/840748
    6. 6. Always Be Testing
    7. 7. If it doesn't make dollars it doesnt make sense Dan Zarrella
    8. 8. Target group
    9. 9. Who they are? Interets? +10%
    10. 10. What they do? Behavior? +10%
    11. 12. Message & content. What to say?
    12. 13. 1. What is it? 2. What can I do with it? +10%
    13. 14. 3. Why should I do it?
    14. 15. Value (benefits) +10%
    15. 16. Motivators +10%
    16. 17. Bonuses +10%
    17. 18. Price The lowest price might not have the most sales. +10%
    18. 19. Presentation Design and form +10%
    19. 20. One of these banners is 3x more effective than others. Which?
    20. 22. Traffic sources a.k.a. Media websites, search, social media, email, offline Image: Sam LeVan sxc.hu/photo/578005 +10%
    21. 24. Landing pages DO NOT SEND PEOPLE ON THE HOME PAGE!!!! +10%
    22. 25. ACTION! buy, signup, request info, give feedback, download, like, share, comment +10%
    23. 27. Results Measure everything! dollars, leads, signups, downloads, comments, feedback, sharing
    24. 28. So what?
    25. 29. If it doesn't make dollars it doesnt make sense Dan Zarrella
    26. 30. ROI
    27. 31. The money is in the list
    28. 32. “ The most powerful force in the universe is compound interest”
    29. 33. 2,85x
    30. 34. Homework <ul><li>0. Change campaigns </li></ul><ul><li>to continuos programs </li></ul><ul><li>1. Segments and interests </li></ul><ul><li>2. Beaviour </li></ul><ul><li>3. Message: what to say </li></ul><ul><li>4. Benefits </li></ul><ul><li>5. Motivators </li></ul><ul><li>6. Bonuses </li></ul><ul><li>7. Price point </li></ul><ul><li>8. Design and form </li></ul><ul><li>9. Media selection </li></ul><ul><li>10. Landing pages </li></ul><ul><li>11. Action </li></ul><ul><li>12. Test everything </li></ul>
    31. 35. Tools <ul><li>1. Mailinglist program </li></ul><ul><li>or CRM </li></ul><ul><li>2. Web statistics </li></ul><ul><li>(Google Analytics) </li></ul><ul><li>3. Testing platform </li></ul><ul><li>(Google Website Optimizer) </li></ul>
    32. 36. Tänan! Priit Kallas www.dreamgrow.com , [email_address]
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