26 Social Media Marketing Trends for 2013


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Original blogpost http://bit.ly/UX3JKj Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location. Read on to find out how marketing will change in the near future.

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26 Social Media Marketing Trends for 2013

  1. 1. 26 Social media marketingtrends for 2013 Priit Kallas Dreamgrow.com
  2. 2. Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition.Social media marketing trends for 2013 are all about mobile, personalization and location. Read on to find out how marketing will change in the near future.
  3. 3. Social technologies will be atthe heart of everyday life andbusiness environment. social everything
  4. 4. The triggers for this are obvious: it’s easy to use, requires little mental effort, makes you feel good and connected.Social media as entertainment
  5. 5. Social TV User interaction will be fed back into live shows or inspire plot changes in TV series.
  6. 6. Read all about it! News willbecome social!News sites will crunch data from social interactions to deliver more targeted news.
  7. 7. Secondscreenshopping Marketers will create models that have the potential to turn any TV program into an infomercial.
  8. 8. Social commerce Social media will allow consumers to get real user experience before making purchase decisions.
  9. 9. mobileeverything Mobile platforms on tablets and smartphones will enable second screen media consumption and local services.
  10. 10. Advertising on mobile devices Facebook and Twitter will beleading the way try to figure out how to present ads on mobile.
  11. 11. Mobile first in web and add socialMaking your site mobile-friendly will give you an edge over your more old-fashioned competitors.
  12. 12. Local Location based marketing on mobile devices will become one of the most important channels to get new and repeat customers.
  13. 13. BIG data getsBig data will combine and mine socialdifferent sources from offlinepurchases to web behaviourand social with location context.
  14. 14. The spending should at least double (if not triple) by the Social mediaend of 2016.budgets will grow
  15. 15. C-level demands to see socialThe more money goes into social media marketing the more important it is to show the results. media marketing ROI
  16. 16. Social media advertising will grow As Twitter and Facebook will be offering more advertising solutions, marketers are going to spend more.
  17. 17. Social mediaintegration withother marketingCreating social media connection withother marketing will get you betterresults for the same budget.
  18. 18. Social reputationmanagement To engage consumers brands start to use social causes, economic, and environmental issues as the backbone of their campaign strategies.
  19. 19. Content creationinside your company Combine the management of content creation, blogging, social media, SEO, paid search and advertising.
  20. 20. Content curation and discovery Curation will create an impression of being in the know, a central hub and a valued resource in your area.
  21. 21. Short videos andImages, videos and infographics point in the direction of everinstant gratification increasing information overload.
  22. 22. Targeting,personas andcontext Targeting content, selecting the right context and time will get you a lot more results from the same budget.
  23. 23. Social media monitoring tools combined with business metrics will lead to better understanding of the value of social interaction.Social media monitoring
  24. 24. Customer support on social mediaMost of the questions posted in social media are left unanswered.
  25. 25. Social CRM SCRM is predicted to takes up grow at staggering 21% compound annual growth rate in the next five years. speed
  26. 26. Your brand’sinteraction will bevisible and discussedwhether you like it or not.Brand iscustomerexperience
  27. 27. Your social mediafootprint will growEverything you do: what sites you visit, using social networking sites,your mobile usage,purchase behaviour, can and will be tracked.
  28. 28. Facebook will get to1,500,000,000users Facebook will figure out how to make ton of money from that billion plus users.
  29. 29. Images used1 Binoculars by Deana 17 Chained by Daniel Kramer 26 Go with the flow by Ibrahim Iujaz2 Dreamgrow by Mart Kingissepp 18 Alcoholic dream by George Crux 27 Footprints by Peter Nijenhuis3 Sunset Over Western S.America by NASA 19 The Anxious Type by JD Hancock 28 Facebook growth by Niall Kennedy4 Audience at a Theatre by Kimberlee Kessler 20 Crayons 1 by Scienceatlife 29 Meaw by Sergiu Bacioiu5 Old TV stuff by Gustavo Devito 21 Dia Mundial da Fotografia 1 by Estadão.com.br6 News by Sam LeVan 22 On target by Hans Splinter7 Galaxy S3 Showcase by SamsungTomorro 23 Outbound by Thomas Hawk8 Look Anniversario by Motivi 24 Sad friend by Aleksandra P9 Device Love by Luke Wroblewski 25 People series by ilke10 Smartphone era by Stefanie Maria11 CrossRoad by Serge Kij12 Compass Study by Calsidyrose13 Network spheres by Gerard7914 Money by Dani Simmonds15 Businessmen by Ross Orr16 Advertising Dept Truck by Kevin Trotman
  30. 30. dreamgrow.com Created by Priit Kallas, Dreamgrow Digitalᅦ follow us on Twitter @dreamgrow
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