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LCME Clikzy Creative Brief

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  • 1. Hello!LCMECHOICEUSA 108 N Payne Street Alexandria, VA 703.567.4330 contact@clikzy.com
  • 2. PRIOR NON-PROFIT WORK Clikzy has worked on a variety of non-profit, advocacy, and/or youth-led organizations. The goal for each of these clients, though unique in their per- sonal missions, was similar in that they all needed their branding and website to speak to their audience just as clearly and honestly as a face-to-face con- versation. We worked together to produce a brand and a website for each of them that transparently reflected their mission and ignited their audience into taking action, joining the organization, and becoming an active and well- informed member. A list of these clients include: Arlington Green Games, The Bryce Harlow Foundation, The Littlest Lamb, Mine the Vote, Lolly’s Locks, Policy Studies Organization, London Towne Elementary School, Hill Snowdon, Fairvote, and the National Asian Pacific American Bar Association. Here are some more specifics on a few of our previous non-profit projects: Arlington Green Games: Clikzy worked with Arlington Green Games (www.arlingtongreengames.com) to create an appealing and effective web- site redesign in a Drupal platform. They were thrilled with their website, how- ever, Drupal proved to be a more difficult platform for their internal team to use to update the AGG website. To solve this problem, they came back to us and requested we transfer their website from Drupal to Wordpress, which has a much more user-friendly administrator back end. Lolly’s Locks: Lolly’s Locks (www.lollyslocks.org) is a new non-profit organi- zation whose mission is to get high-quality wigs into the hands of women who would not be able to afford them otherwise, inspired by the founder’s mother Lolly who lost her 15-month battle of cancer in March, 2012. Jaime, the founder, really wanted to create a site that reflected her mom’s clean and elegant sense of style, her bright spirit, and had a unique interface for accept- ing donations. To fulfill her needs, we built her site on a Wordpress CMS plat- form for easy updating and management, and we designed a custom dona- tion section that is both inviting and intuitive. Littlest Lamb: The Littlest Lamb (www.littlestlamb.org) reached out to Clikzy in hopes of having their site redesigned. Their site was outdated and messy. Each news article they posted displayed on the homepage, which made for an overwhelming and endless scroll for the users. Being an organization whose goal is to improve the lives of orphans and street children, an organization also run by young adults, we created a custom design that a fun yet able personality. We reorganized the site architecture and navigation to provide users with an easy-to-use environment. They were also thrilled with their ability to easily manage and update a blog (not housed on the homepage) and a small e-commerce store. 108 N Payne Street Alexandria, VA 703.567.4330 | contact@clikzy.com
  • 3. CLIENT REFERNCES Client References Mine the Vote Matt Oczkowski Director, Online Campaigns Advocacy Group, Inc. 1411 K Street, NW, Suite 1400 Washington, DC 20005 (202)-525-9849 http://www.minethevote.com Bryce Harlow Foundation Linda Dooley President Bryce Harlow Foundation 202-654-7812 ldooley@bryceharlow.org www.bryceharlowfoundation.org Arlington Green Games Sarah E. O’Connell Energy Outreach Coordinator Arlington County Department of Environmental Services 2100 Clarendon Blvd, Suite 705 Arlington, VA 22201 www.arlingtongreengames.com 108 N Payne Street Alexandria, VA 703.567.4330 | contact@clikzy.com
  • 4. 1 234ORGANIZATION & PROCESS Discovery Questionnaire Kick-off Content Discovery is the most and Site Map Phone Call We believe it is never important phase of too soon to start gath- To begin our discovery During the kick-off the design process. ering your content, process, we ask our phone call we go This is when we get to especially for the clients to thoroughly over the question- know your company, homepage. To move fill out a website naire and sitemap to your brand, your from discovery into a questionnaire that we make sure we are on goals, and your homepage wireframe, created. The question- the same page. objectives. The design we ask that you tell us naire guides the design Depending how process is collabora- what information (text, process by giving our thoroughly the tion between client charts, images, videos, design team the overall questionnaire was and agency. We want contact forms, etc.) you direction to take with filled out, a kick-off to give you the best need to have displayed each custom design. If call can be a brief 5 and most effective on their homepage. The this questionnaire is minutes, to a lengthy product possible. To relationship between filled out fully and 2 hours. Our design- do this, both parties agency and client is like thoroughly, our design- ers will ask for any have to do some that between home- ers are always in the clarifications they homework. The client owner and contractor. ballpark when it comes may need, and our must know what they Kitchens, bedrooms, to creating wireframes clients will ask any want to convey to living rooms- they all and mockup designs. questions they have their audience, and we have 4 walls, but each The client will tell us on their end as well. must know how to room serves a different websites they like and convey that purpose. We will take dislike, competitor message(s) in the care of the websites, goals and most effective way. (information) architec- objectives, keywords for ture; we just ask that SEO purposes, and you tell us what room more. we’re building. 108 N Payne Street Alexandria, VA 703.567.4330 | contact@clikzy.com
  • 5. 5678WireframeA wireframe is the skel-eton of your site. By Mockup This is the point where our designers Revisions We want you to love your website. The Development Our development team brings your website tobuilding a rough outline wave their magic feedback you provide life. They slice theof your site (black and wands/mouses and drives the design designs into HTML andwhite, no graphics) we transform your rough process. Before we CSS code. The code isensure that every piece is site plan into a real develop your site we then incorporated into ain place. It’s not pretty, design. We summon make sure that every content managementbut it gets the job done. all our Photoshop/ detail has been system. Here you canThis bare-bones layout Illustrator talent and approved. We’re flexible manage any interactivereveals the structure of design know-how to so you don’t have to be. elements, such asthe site without distract- create a website that updates, news, or bloging stylistic treatments. At not only works, but posts. We test everythis point if there are any wows. page to make sure thecontent changes, they site is web ready.can easily be madewithout disrupting thedesign. Launch Your site moves to a live server. Anyone can view and search for your site! 108 N Payne Street Alexandria, VA 703.567.4330 | contact@clikzy.com
  • 6. How We Manage ProjectsAt Clikzy, we partner with companies around the globe to Projects go through these phases:create brilliant ideas and convert them into real results. 1. DiscoveryBefore starting each project, we ask you to fill out a 2. Wireframesquestionnaire. Our designers will derive inspiration from 3. Mock up Designsthe questionnaire to help create the website. The goal isalways to ensure that everyone’s input is taken into con- 4. Developmentsideration. 5. Testing 6. LaunchA project manager guides the project through eachphase, making sure all questions and comments fromboth sides are sorted out. The tools we use to facilitatethe process include Basecamp, Notable, and our TestingPlatform.Basecamp To help manage projects we use 37signal’s “base- Basecamp offers a tour: camp.” This software enables us to collaborate http://basecamphq.com/tour with all team members, on our side and your side, throughout the project. Everything that is posted on basecamp is viewable anytime by everyone assigned to the project. This is especially benefi- cial when working with clients that have several individuals that are responsible for the outcome.Notable Basecamp makes it possible to work as a team Notable offers a tour: without the hassle of getting everyone together in http://www.notableapp.com/tour a meeting. The same is true for Notable, image capturing software, which takes collaboration to a new level. Notable allows us to post a mockup design for a website online. Then anyone with the link may make comments directly on the image. Sites we have recently developed: Everyone’s opinion can be heard and everyone can post on their own time. We then take all of http://washingtondcmarketing.org/bn/ those comments and apply all necessary changes. http://washingtondcmarketing.org/gr/ Revisions can be anything from changing colors *If you follow the links you will see and fonts to changing entire layouts and the that they are fully functioning, live overall theme. Additionally, we will do unlimited websites, which are currently pending revisions on a design, because we want it to be client approval.Testing When the design has been approved, we will movePlatform to development. You may watch your site get built via our testing platform, websitetestdomain.com. This test domain allows us to work out any issues with the site before launching it on the client’s domain. When we get the go ahead, we will then transfer everything to your domain, at which point ownership of all design and intellectual property is transferred as well. 108 N Payne Street Alexandria, VA 703.567.4330 | contact@clikzy.com
  • 7. How We Inspire and MotivateGenerally clients are very good at pointing out “I don’t like this, take this out, etc.” Whatis harder to communicate is “this is what I would like to see.” Everyone has an overallidea of what they want to happen but the details are fuzzy. We offer unlimited revisionson the design because we know that it may be hard to pin point exactly what you want.We generally offer more than one mockup version so that it is easy to compare whatworks and what doesn’t. Then we collaborate through Notable to highlight exactly whatneeds fixed.Content writing may be the most difficult step in creating a website, and often thenumber one thing that can hold up a project. What makes it easier is having a site layout.After an initial mockup it is much easier to determine where there is a need for content,whether it’s images or text. No one knows a company better than you, so an “about us”section generally falls into place rather easily. Other sections are less intuitive and there-fore take a little more effort. When in doubt it is best to keep it simple. Also keep inmind that the internet is an abundant source of information. There is nothing wrong withdoing some research and identifying the key items that others have included in theirwebsites. Many companies prefer to just transfer the content from their old site into theirfreshly designed site which also works well.We will always try to be the catalyst for bringing out your creative side. Building awebsite takes a team effort and we will provide support. Feel free to send any contentto us for review. 108 N Payne Street Alexandria, VA 703.567.4330 | contact@clikzy.com
  • 8. TestingWhen the design has been approved, we will move to development. Clients may watchtheir site get built via our testing platform, washgintondcmarketing.org. We have recentlydeveloped these sites:http://washingtondcmarketing.org/lyneer2http://washingtondcmarketing.org/90northhttp://washingtondcmarketing.org/mwcouncilhttp://washingtondcmarketing.org/fairvoteIf you follow the links you will see that they are fully functioning, live websites, which arecurrently pending client approval. This test domain allows us to work out any issues withthe site before launching it on the client’s domain. When we get the go ahead, we willthen transfer everything to the client’s domain, at which point ownership of all design andintellectual property is transferred as well.SupportAll the websites we create are custom designed and built. For this reason, support variessignificantly by project. Due to the nature of support we offer website maintenancepackages. The following services are encompassed by all of our maintenance options:Below are the packages we offer: 108 N Payne Street Alexandria, VA 703.567.4330 | contact@clikzy.com
  • 9. Service (SLA) AgreementINTRODUCTIONWhy Clikzy Creative?The Clikzy Creative’ website maintenance team is made up of full / part time profession-als each with more than three years of web design experience.Clikzy Creative’ website maintenance experts are friendly, courteous, and most impor-tantly, responsive to your web maintenance needs. They will always provide an estimateof the number of hours it should take to do the job and notify you by telephone or emailupon completion.DESCRIPTIONWhat is web maintenance?Think of it as painting your house; the more attractive it is, the more often it will bevisited and noted to others. Good regular maintenance will also keep visitors comingback. As simple a thing as a time stamp on your web page, will show the viewer yourpages are up-dated regularly. Make your website attractive and always aim to attract newvisitors to it. Maintenance can consist of minor text changes or additions to graphics or anew website page design or new page content, etc.We define "Website Maintenance" as keeping the website current. This could includewebsite design, and development.CLIKZY RESPONSIBILITIESWe maintain a current backup, and archive all submitted files for your website.We reserve the right to distinguish between "updates" and "new designs". Changing thenavigation, the adding of new pages, graphic changes, buttons, etc. are considered newdesigns and charged accordingly to our hourly design rate.PARTNER RESPONSIBILITIES It is the clients responsibility to review updates and notify us of any necessary changesthat we need to make. There will be no charge for any errors on our part. However, if achange needs to be made due to client error, the regular hourly update fees will becharged. Your rate is calculated on the total time involved in completing the updates.Billing occurs on the 30th day from your contract date every month.Updates should be provided electronically (by email) as much as possible. Attachmentsshould be in text format (.txt or Word .doc formats are fine). Send digitized pictures incommon format such as .jpg, .gif, .ai, .psd, .png, .bmp, etc. Updates may also be sent bypostal mail or by fax. This will require retyping data or the scanning of photos and willcost more to complete your changes.
  • 10. AGENCY OVERVIEW Clikzy Creative is a new age web design and search engine marketing company with dedicated professionals with the same goal in mind: Create outstanding designs that pro- mote your sucess and growth. For 6 years we have helped companies grow their business through great websites and great marketing. You will be working directly with the design- ers and copywriters who are extremely responsive and allow you unlimited revisions until you are happy with your product. Clikzy began when a small team of Web Designers and Search Marketers kept noticing how bland and boring most websites out there really are. If you don’t believe us, Google search some terms in your industry and review the sites. Bored yet? We decided that Clikzy Creative’s goal would be to bring uniqueness, creativity, and excitement to each and every project we touch. We work to make sure your site stands out amongst the dullness floating around the internet, and blasts your competitors out of the water. We do not settle for mediocrity and we believe no client should. Our Goal: Make Your Website Unique and Effective Your Website is the face of your company. We want you to be involved. Flexibility and frequent communication is only one of the many things that set us apart from the others. At Clikzy Creative, our goal is to combine our expertise in web design and development, social media, and search engine optimiza- tion to give you the kind of website that will ignite your com- pany and propel your business to new heights. 108 N Payne Street Alexandria, VA 703.567.4330 | contact@clikzy.com
  • 11. Core Competencies Your Website Design starts with an in-depth analysis of your goals and marketing plan. We’ll help you define and navigate through the sea of acronyms such as HTML, PHP, Joomla, and Drupal to identify which platform works best for you. Our team of designers and developers are experts in creating beautiful and professional websites including interactive elements such as jQuery and Flash. Not only that, our team is well versed in various content management systems to help you manage your new website easily and efficiently. Online Marketing strategies are an integral part of our process because we know a successful website is about more than beautiful design. Our team at Clikzy Creative will work with your company to analyze keywords, utilize e-mail marketing and social media platforms to better connect with your target audience. We specialize in search marketing techniques and search engine optimization (SEO) to make sure that your company stands out among your competitors. E-Commerce websites allow you to sell virtually anything online. But with millions of e-commerce websites already established, how will you compete? Our team can help. We will educate you in how to avoid the most common mistakes made in e-commerce design to ensure detailed product descriptions and user friendly navigation. Integrating simple check-out processes gives your customers peace of mind when navigating and purchasing from your website. Engaging your audience with Social Media is a crucial part of promoting your business and brand recognition. Our developers understand the importance of connecting with people and use an array of social media platforms to do so. Social bookmarking, referral strategies, and blog integration are just a few great ways to stay in touch with your exisiting audience and bring in a whole lot more. 108 N Payne Street Alexandria, VA 703.567.4330 | contact@clikzy.com
  • 12. All of Us at say...THANK YOU! CONTACT 108 N Payne Street Alexandria, VA 22314 US! 703.567.4330 contact@clikzy.com

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