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New Channel Thinking

New Channel Thinking



This was a workshop presentation to the Tencompetence Winter School in Innsbruck, Austria. February 2009. The Open University is reworking the channels that it uses to reach students - both broadcast ...

This was a workshop presentation to the Tencompetence Winter School in Innsbruck, Austria. February 2009. The Open University is reworking the channels that it uses to reach students - both broadcast and interactive. The tencompetence talk focuses on the issues raised by some of these new channels, like iTunes U. and Youtube; and illustrates some of the new research project that are driving our thinking.



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    New Channel Thinking New Channel Thinking Presentation Transcript

    • New Channel thinking Tencompetence Winter School, Innsbruck February 2009 Peter Scott Director, Knowledge Media Institute, The Open University, UK. We now have a very rich mix of channels that we can use to communicate with students. Some are new forms of broadcast; and some are significantly more interactive. In the Open University we are adding new elements into our VLE, with a learning mix to include iTunes U., YouTube, Podcasts, our own OpenLearn materials and more. In the context of Tencompetence, some of this work directly maps to helping users to measure and develop their competences. Peter.Scott@open.ac.uk 2 Monday, 9 February 2009 1
    • What Channels do Unis use to reach students? Where are these going … Presentation The web Books, etc. A Virtual Learning Environment Lectures DVD, video, etc. A world of web-services… A world of open resources… Interaction A world of co-production… Seminars Wikis Tutorials Blogging Labs Podcasting Projects Audio/Video blogging Social Network Services Assessment Mobile Services Meeting Online / Conferencing Assignments Tests, Exams RateMyTeacher Monday, 9 February 2009 2
    • The Open University • ʻMega-universityʼ with • Around 8k ʻmentorsʼ (ALs) all students at-a-distance • Cost effective (~50% of UK • International learning ave. grad. cost) innovators for 40 years • > 70% of students in full • UKʼs largest University with time employment >220k students • Global learning community • Large central production with >70k students facility in Milton Keynes, • Part of international family, admin, warehousing, e.g. Arab OU has >30k distribution, quality control, students broadcasting, tutors, … • Accessible: 37k students • 13 UK regional centres; have fee assistance; 10k >300 study UK centres; disabled students >4,000 exam venues (in >90 countries) Monday, 9 February 2009 3
    • A classical Open Learning Calendar; in 2006 “Channels to students embedded in Events” Monday, 9 February 2009 4
    • And in 2009 some of your students still sit in lectures? You are kidding, right … A wealth of online and ‘open resources’ Monday, 9 February 2009 5
    • Users from over 160 countries Over 500 units published, totalling over   5,000 learning hours Translations into Catalan, Portuguese, Spanish,  Italian, Chinese… Zero ‘lectures’; all units designed from scratch  for Open Learners 3-20 hours study time for each unit  Over 1,700,000 unique visitors since launch  Course creation and management tools  Over 50,000 registered users since launch  Community building and supporting tools  included as an ‘Open Participatory Learning Over 4,500 registrations on OU courses  Infrasctructure’ Monday, 9 February 2009 6
    • http://labspace.open.ac.uk/ Monday, 9 February 2009 7
    • Oct 2007 live Oct 2007 replays Monday, 9 February 2009 8
    • Podcast feed syndication hub http://podcast.open.ac.uk Control your own podcasts Staff and Students submit podcast feeds Users subscribe we connect with them here Monday, 9 February 2009 9
    • YouTube ‘stations’ http://www.youtube.com/ou Experimental publish July 07 Launch August 2008 Headlines, Dec 08 31, 575 channel views 133, 906 video views 616 subscribers 382 videos Approx 1800 video views a day in October 2008 Approx 18 hours of video content from 40 courses Approx 3 hours of non- course related video Monday, 9 February 2009 10
    • The iTunes music store,  • open 6 years & sold 6 Billion songs  75 Million credit card accounts  • Powerful mobile synch  • iTunes U. open ‐2007 • Peter Sco/, KMi June 2008 UKOU + 2 … Nick Watson, LTS Oct 2008 Oxbridge Jan 2009 Europe To Jan 2009, The Open University is prominent in every “category” in which  we have contributed courses (Science, Engineering, Languages, etc); 5‐7 of  top 12 albums in these areas; and in other subjects at least 1‐3/12 featured  albums…  Monday, 9 February 2009 11
    • Open University on iTunes U Monday, 9 February 2009 12
    • We are very impressed by the potential of this channel; But Higher Education has a VERY small slice of this … Why iTunes U.? Unlike some Web 2 channels we have very good control; zero geek; high brand; good with audio, has great potential for other integrated mobile power; and our stuff belongs to us. Monday, 9 February 2009 13
    • Monday, 9 February 2009 14
    • Summary of acXvity in the first 224 days  (32 weeks) 96 collecXons of audio or video tracks (albums)  78 from courses currently in presentaXon. 2,459,128 downloads • 140,134 hours of audio and video downloaded • Over 324,500 visitors downloaded files • Currently averaging over 85,000 downloads a week • 88% of visitors from outside the United Kingdom • 1 in 6 downloaders go on to visit the OU website • >1 new visitor every 55 secs • Monday, 9 February 2009 15
    • Monday, 9 February 2009 16
    • Monday, 9 February 2009 17
    • Simple systems Accessing the OU from your iPod and iPhone Assistive Interfaces If you can tap, you can type Latest App in the OU store Virtual Microscope for S276 Measuring Mars and the Moon Monday, 9 February 2009 18
    • http://kmi.open.ac.uk/projects/microscope S276 Geology Open University Monday, 9 February 2009 19
    • WebCEF EU funded project : Benchmarking language Performance Learner proficiency in the Common • Learners upload “performance Framework videos” for assessment; or use live http://webcef.eu meeting recording • Assessment framework common to mentors and students • Mentor assessment benchmarking Monday, 9 February 2009 20
    • iCoper EU funded project : Best Practices for Open Educational Resources • Provide an iCoper Content Space Capturing Best Practices accessing 12.5k+ hours of OERs from the OER community in Europe • Systematic review of Delivering http://www.icoper.org Competency-Driven Learning Content • A generic ICOPER Reference Model for OER standards Monday, 9 February 2009 21
    • SocialLearn … right now be your own worst enemy millions of people are online and finding identity via large scale collaboration — including learning Exciting Fast Disruptive Social FEEDS and SERVICES http://hello.eboy.com/eboy/wp-content/uploads/shop/EBY_FooBar_35t.png Monday, 9 February 2009 22
    • STELLAR EU funded Network of Excellence : Technology Enhanced Learning • Step beyond Prolearn and Kaleidoscope Networks February 2009 http://stellarnet.eu • Focus on TEL Strategy • 5M Euro; Open University Coordinating Monday, 9 February 2009 23
    • New Channel Thinking for Higher Education Disruptive, Cool and Dangerous … http://www.open.ac.uk  http://labspace.open.ac.uk  http://openlearn.open.ac.uk  http://itunes.open.ac.uk  http://youtube.com/theopenuniversity  http://webcef.eu  http://kmi.open.ac.uk/projects/microscope  http://icoper.org  http://stellarnet.eu  Monday, 9 February 2009 24