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Channel Thinking: iTunes U
                                              June 2010

                                  http...
Channels galore



                       Lots of universities have sites in YouTube:
                       See eg. http:...
Back end support for media
       thence to other platforms




                   Get the
                   metadata rig...
What Channels do you use to reach your students?
                                                         With rich / AV c...
Monday, 21 June 2010
Monday, 21 June 2010
• The iTunes music store,
                         open +6 years & sold +6 Billion songs
                       • Many
Mil...
Monday, 21 June 2010
Open University on iTunes U

                             As 14th June 2010

                       •    19,727,000 downlo...
The Open University on iTunes U
                Geographical breakdown of downloads
                                 3 Jun...
The Open University on iTunes U
                Geographical breakdown of downloads
                                 3 Jun...
Monday, 21 June 2010
                                                      0
                                             ...
13


Monday, 21 June 2010
Going ‘Private’?




                                          14


Monday, 21 June 2010
Monday, 21 June 2010
Monday, 21 June 2010
Mobile




                                17


Monday, 21 June 2010
New energy in ‘mobile learning thinking
                                                             iPod, iPhone, iPad

 ...
New things in 2010



                       ✴ Great opportunity to rethink
                          learning channels
  ...
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The Open University in iTunes U - Learning in an Open World

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This presentation looks at one of the Channels used by the Open University to reach students and the wider world. After only 2 years of The Open University in iTunes U we can demonstrate some pretty cool impact for the mix of free a/v materials that we have released. And now we are working hard on mobile apps and even our own private site - just for our own students... this is allowing us to do some interesting rethinking ...

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Transcript of "The Open University in iTunes U - Learning in an Open World"

  1. 1. Channel Thinking: iTunes U June 2010 http://projects.kmi.open.ac.uk/itunesu/ Peter Scott Director, Knowledge Media Institute, The Open University, UK. 1 Monday, 21 June 2010
  2. 2. Channels galore Lots of universities have sites in YouTube: See eg. http://delicious.com/psychemedia/youtube+uk+hei New EDU space. - but a good idea to get one click further away from the skateboarding dog. Last year: 600+ Universities in iTunes U. in 18 countries Many, many pages with embedded video... In the OU we tend to think very hard about the channels we use to our folks... 2 Monday, 21 June 2010
  3. 3. Back end support for media thence to other platforms Get the metadata right! 3 Monday, 21 June 2010
  4. 4. What Channels do you use to reach your students? With rich / AV content? You keep your content in iTunes U. ? one place and then... YouTube Miro ... your VLE? the Web? A wealth of online and ‘open resources’ … they still go to lectures? You are kidding, right?! Monday, 21 June 2010
  5. 5. Monday, 21 June 2010
  6. 6. Monday, 21 June 2010
  7. 7. • The iTunes music store, open +6 years & sold +6 Billion songs • Many
Millions
of
credit card accounts • Powerful mobile synch • iTunes U. open -2007 June 2008 UKOU + 2 … Oct 2008 Oxbridge {OU @ 1M downloads} Jan 2009 Europe {OU @ 2.5M downloads} Some neat innovations coming along... 7 Monday, 21 June 2010
  8. 8. Monday, 21 June 2010
  9. 9. Open University on iTunes U As 14th June 2010 • 19,727,000 downloads • over 2,010,800 visitors downloaded files • currently averaging* 268,000 public downloads a week (*4 week ave) • around 90% of visitors from outside the United Kingdom • 1 in 15 downloaders go on to visit the OU website • public site has 312 albums; 145 current courses represented (1,225 audio, 1,492 video) • just opened ‘private’ OU student only site • currently delivering an average of 0.33 TB of data a week via Amazon S3, with a further estimate of 2 – 3 TB delivered via Akamai. Open University on iTunes U was launched on 3rd June 2008 June 2010 Monday, 21 June 2010
  10. 10. The Open University on iTunes U Geographical breakdown of downloads 3 June 2008 - 4 Jan 2010 Rest of the World 4,412,591 United States 4,419,234 United Kingdom Italy 139,239 1,442,523 Spain 161,459 Netherlands Canada 181,251 609,219 France 254,916 Japan 247,075 Australia 375,753 Germany 400,040 All downloads external to The Open University’s intranet Monday, 21 June 2010
  11. 11. The Open University on iTunes U Geographical breakdown of downloads 3 June 2008 - 4 Jan 2010 Rest of the World United States 36% 35% Europe (less UK) United Kingdom 17% 11% All downloads external to The Open University’s intranet Monday, 21 June 2010
  12. 12. Monday, 21 June 2010 0 100,000 200,000 300,000 400,000 500,000 31 May 600,000 14 Jun 28 Jun 12 Jul 26 Jul 9 Aug 23 Aug 6 Sep 20 Sep 4 Oct 18 Oct 1 Nov 15 Nov 29 Nov 13 Dec Downloads + Previews 27 Dec 10 Jan 24 Jan 7 Feb 21 Feb 7 Mar 21 Mar 4 Apr Downloads 18 Apr Weekly downloads 2 May 16 May Open University on iTunes U 30 May 13 Jun (includes comparison with University of Oxford) 27 Jun 11 Jul 25 Jul 8 Aug Oxford Downloads * 22 Aug 5 Sep 19 Sep 3 Oct 17 Oct 31 Oct 14 Nov 28 Nov 12 Dec 26 Dec 9 Jan
  13. 13. 13 Monday, 21 June 2010
  14. 14. Going ‘Private’? 14 Monday, 21 June 2010
  15. 15. Monday, 21 June 2010
  16. 16. Monday, 21 June 2010
  17. 17. Mobile 17 Monday, 21 June 2010
  18. 18. New energy in ‘mobile learning thinking iPod, iPhone, iPad ✴ McGraw-Hill's CEO Terry McGraw “... we have 95% of all our materials that are in e-book format ... so now with the tablet you're going to open up the higher education market, the professional market" ✴ Apple sold 2M in the first 59 days... Great energy into new device thinking... ✴ Last week 5 billion downloads from App store with 1 billion US paid to ‘developers’ ✴ Wolfram: “...earned more from sale of “the elements for iPad in the first DAY than from the past 5 years of Google Ads on periodictable.com” ✴ Come on Android... skates on please! June 2010 18 Monday, 21 June 2010
  19. 19. New things in 2010 ✴ Great opportunity to rethink learning channels ✴ Back end of powerful systems to support multiple channel opportunities ✴ Mobile used to suck... but now !!?! Wow. 19 Monday, 21 June 2010
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