IT Department of OneHow Tweaky.com scopes, builds, and validates featuresPJ MurrayCofounder and CTO - Tweakypj@tweaky.comF...
IT Department of OneWhat I’m going to cover- How I got here- Scoping-Building-ValidatingFriday, 7 June 13
My StoryIT Department of OneFriday, 7 June 13
IT Department of OneFriday, 7 June 13
IT Department of OneFriday, 7 June 13
IT Department of OneFriday, 7 June 13
IT Department of OneFriday, 7 June 13
KickoffIT Department of OneFriday, 7 June 13
Scoping FeaturesIT Department of OneFriday, 7 June 13
Capture IdeasIT Department of OneFriday, 7 June 13
EXAMPLE -Purchase CreditsIT Department of OneFriday, 7 June 13
IT Department of OneFriday, 7 June 13
IT Department of OnePurchaseFriday, 7 June 13
IT Department of OnePurchaseViewInvoiceMul2pleCreditOp2onsViewBalanceRequestRefundCredits	  ExpireUseCredits	  Transfer	  ...
DON’TIT Department of One- Get stuck in technical implementation- Get distracted by shiny “cool” things- Overcomplicate th...
IT Department of OneMVPFriday, 7 June 13
IT Department of OneMoSCoWFriday, 7 June 13
IT Department of OneMoSCoWMust Have Should HaveCould Have Wont HaveFriday, 7 June 13
IT Department of OneMust Have Should Have Nice to HaveFriday, 7 June 13
IT Department of OneMust Have Should Have Nice to HaveDOFriday, 7 June 13
How do I know what a “Must Have” is?IT Department of OneFriday, 7 June 13
Understand the ValueIT Department of One- What assumption is the feature based on?- Will it still work without x, y or z?-...
IT Department of OnePurchaseViewInvoiceMul2pleCreditOp2onsViewBalanceRequestRefundCredits	  ExpireUseCredits	  Transfer	  ...
IT Department of OnePurchaseViewInvoiceMul2pleCreditOp2onsViewBalanceRequestRefundCredits	  ExpireUseCredits	  Transfer	  ...
IT Department of OnePurchaseViewInvoiceMul2pleCreditOp2onsViewBalanceRequestRefundCredits	  ExpireUseCredits	  Transfer	  ...
IT Department of OneValue is still only an assumptionFriday, 7 June 13
IT Department of OneMust Have Should Have Nice to HaveDOFriday, 7 June 13
IT Department of OneMust Have Should Have Nice to HaveDON’TFriday, 7 June 13
IT Department of OneDefine a Success MetricFriday, 7 June 13
IT Department of OneHow do we know thatthe feature works?Friday, 7 June 13
IT Department of One- Conversion Rate- Customer Acquisition Cost- Customer Satisfaction- Lifetime Value- Traffic- Page Views...
IT Department of OnePick OneFriday, 7 June 13
IT Department of OneDiscovery and ValidationFriday, 7 June 13
IT Department of OneFriday, 7 June 13
Building FeaturesIT Department of OneFriday, 7 June 13
It’s never “just” a form fieldIT Department of OneFriday, 7 June 13
IT Department of OneCode you don’t write is:1. Code you don’t have to test2. Code you don’t have to maintainFriday, 7 June...
Don’t Build Any Of ItIT Department of One(if you don’t have to)Friday, 7 June 13
IT Department of OneFriday, 7 June 13
EXAMPLE -Tweaky Success CallsIT Department of OneFriday, 7 June 13
Don’t Build All of ItIT Department of OneFriday, 7 June 13
Leverage Existing ToolsIT Department of OneFriday, 7 June 13
IT Department of OneFriday, 7 June 13
Reuse Existing CodeIT Department of OneFriday, 7 June 13
EXAMPLE -Tweaky Credits and CouponsIT Department of OneFriday, 7 June 13
EXAMPLE -Social Share and AffiliatesIT Department of OneFriday, 7 June 13
KISSIT Department of One(keep it simple stupid)Friday, 7 June 13
No Software WankIT Department of OneFriday, 7 June 13
IT Department of OneTestingFriday, 7 June 13
IT Department of OneWhen It’s High RiskFriday, 7 June 13
IT Department of OneWhen Things FailFriday, 7 June 13
IT Department of OneSome SafetyFriday, 7 June 13
Ship Broken CodeIT Department of OneFriday, 7 June 13
IT Department of OneA un-deployed feature with100% test coverage is100% worthlessFriday, 7 June 13
IT Department of OneBake in MetricsFriday, 7 June 13
Technical DebtIT Department of OneFriday, 7 June 13
IT Department of OneValidatingFriday, 7 June 13
IT Department of OneUnderstand the QuestionFriday, 7 June 13
IT Department of OneDon’t be TrickyFriday, 7 June 13
IT Department of OneMake it VisibleFriday, 7 June 13
IT Department of OneReview, Learn and IterateFriday, 7 June 13
IT Department of OneHow Tweaky.com scopes, builds, and validates featuresPJ MurrayCofounder and CTO - Tweakypj@tweaky.comF...
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How Tweaky Scopes, Builds, and Validates Ideas

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A presentation for Angel Cube 2013.

How does Tweaky.com survive with a single developer?

This presentation is about how we take an idea to production, and validate that it works.

Published in: Technology, Health & Medicine
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Transcript of "How Tweaky Scopes, Builds, and Validates Ideas"

  1. 1. IT Department of OneHow Tweaky.com scopes, builds, and validates featuresPJ MurrayCofounder and CTO - Tweakypj@tweaky.comFriday, 7 June 13
  2. 2. IT Department of OneWhat I’m going to cover- How I got here- Scoping-Building-ValidatingFriday, 7 June 13
  3. 3. My StoryIT Department of OneFriday, 7 June 13
  4. 4. IT Department of OneFriday, 7 June 13
  5. 5. IT Department of OneFriday, 7 June 13
  6. 6. IT Department of OneFriday, 7 June 13
  7. 7. IT Department of OneFriday, 7 June 13
  8. 8. KickoffIT Department of OneFriday, 7 June 13
  9. 9. Scoping FeaturesIT Department of OneFriday, 7 June 13
  10. 10. Capture IdeasIT Department of OneFriday, 7 June 13
  11. 11. EXAMPLE -Purchase CreditsIT Department of OneFriday, 7 June 13
  12. 12. IT Department of OneFriday, 7 June 13
  13. 13. IT Department of OnePurchaseFriday, 7 June 13
  14. 14. IT Department of OnePurchaseViewInvoiceMul2pleCreditOp2onsViewBalanceRequestRefundCredits  ExpireUseCredits  Transfer  CreditsFriday, 7 June 13
  15. 15. DON’TIT Department of One- Get stuck in technical implementation- Get distracted by shiny “cool” things- Overcomplicate thingsFriday, 7 June 13
  16. 16. IT Department of OneMVPFriday, 7 June 13
  17. 17. IT Department of OneMoSCoWFriday, 7 June 13
  18. 18. IT Department of OneMoSCoWMust Have Should HaveCould Have Wont HaveFriday, 7 June 13
  19. 19. IT Department of OneMust Have Should Have Nice to HaveFriday, 7 June 13
  20. 20. IT Department of OneMust Have Should Have Nice to HaveDOFriday, 7 June 13
  21. 21. How do I know what a “Must Have” is?IT Department of OneFriday, 7 June 13
  22. 22. Understand the ValueIT Department of One- What assumption is the feature based on?- Will it still work without x, y or z?- Question everythingFriday, 7 June 13
  23. 23. IT Department of OnePurchaseViewInvoiceMul2pleCreditOp2onsViewBalanceRequestRefundCredits  ExpireUseCredits  Transfer  CreditsFriday, 7 June 13
  24. 24. IT Department of OnePurchaseViewInvoiceMul2pleCreditOp2onsViewBalanceRequestRefundCredits  ExpireUseCredits  Transfer  CreditsFriday, 7 June 13
  25. 25. IT Department of OnePurchaseViewInvoiceMul2pleCreditOp2onsViewBalanceRequestRefundCredits  ExpireUseCredits  Transfer  CreditsFriday, 7 June 13
  26. 26. IT Department of OneValue is still only an assumptionFriday, 7 June 13
  27. 27. IT Department of OneMust Have Should Have Nice to HaveDOFriday, 7 June 13
  28. 28. IT Department of OneMust Have Should Have Nice to HaveDON’TFriday, 7 June 13
  29. 29. IT Department of OneDefine a Success MetricFriday, 7 June 13
  30. 30. IT Department of OneHow do we know thatthe feature works?Friday, 7 June 13
  31. 31. IT Department of One- Conversion Rate- Customer Acquisition Cost- Customer Satisfaction- Lifetime Value- Traffic- Page Views- New Users- SessionsFriday, 7 June 13
  32. 32. IT Department of OnePick OneFriday, 7 June 13
  33. 33. IT Department of OneDiscovery and ValidationFriday, 7 June 13
  34. 34. IT Department of OneFriday, 7 June 13
  35. 35. Building FeaturesIT Department of OneFriday, 7 June 13
  36. 36. It’s never “just” a form fieldIT Department of OneFriday, 7 June 13
  37. 37. IT Department of OneCode you don’t write is:1. Code you don’t have to test2. Code you don’t have to maintainFriday, 7 June 13
  38. 38. Don’t Build Any Of ItIT Department of One(if you don’t have to)Friday, 7 June 13
  39. 39. IT Department of OneFriday, 7 June 13
  40. 40. EXAMPLE -Tweaky Success CallsIT Department of OneFriday, 7 June 13
  41. 41. Don’t Build All of ItIT Department of OneFriday, 7 June 13
  42. 42. Leverage Existing ToolsIT Department of OneFriday, 7 June 13
  43. 43. IT Department of OneFriday, 7 June 13
  44. 44. Reuse Existing CodeIT Department of OneFriday, 7 June 13
  45. 45. EXAMPLE -Tweaky Credits and CouponsIT Department of OneFriday, 7 June 13
  46. 46. EXAMPLE -Social Share and AffiliatesIT Department of OneFriday, 7 June 13
  47. 47. KISSIT Department of One(keep it simple stupid)Friday, 7 June 13
  48. 48. No Software WankIT Department of OneFriday, 7 June 13
  49. 49. IT Department of OneTestingFriday, 7 June 13
  50. 50. IT Department of OneWhen It’s High RiskFriday, 7 June 13
  51. 51. IT Department of OneWhen Things FailFriday, 7 June 13
  52. 52. IT Department of OneSome SafetyFriday, 7 June 13
  53. 53. Ship Broken CodeIT Department of OneFriday, 7 June 13
  54. 54. IT Department of OneA un-deployed feature with100% test coverage is100% worthlessFriday, 7 June 13
  55. 55. IT Department of OneBake in MetricsFriday, 7 June 13
  56. 56. Technical DebtIT Department of OneFriday, 7 June 13
  57. 57. IT Department of OneValidatingFriday, 7 June 13
  58. 58. IT Department of OneUnderstand the QuestionFriday, 7 June 13
  59. 59. IT Department of OneDon’t be TrickyFriday, 7 June 13
  60. 60. IT Department of OneMake it VisibleFriday, 7 June 13
  61. 61. IT Department of OneReview, Learn and IterateFriday, 7 June 13
  62. 62. IT Department of OneHow Tweaky.com scopes, builds, and validates featuresPJ MurrayCofounder and CTO - Tweakypj@tweaky.comFriday, 7 June 13

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