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How Tweaky Scopes, Builds, and Validates Ideas
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How Tweaky Scopes, Builds, and Validates Ideas

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A presentation for Angel Cube 2013. ...

A presentation for Angel Cube 2013.

How does Tweaky.com survive with a single developer?

This presentation is about how we take an idea to production, and validate that it works.

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    How Tweaky Scopes, Builds, and Validates Ideas How Tweaky Scopes, Builds, and Validates Ideas Presentation Transcript

    • IT Department of OneHow Tweaky.com scopes, builds, and validates featuresPJ MurrayCofounder and CTO - Tweakypj@tweaky.comFriday, 7 June 13
    • IT Department of OneWhat I’m going to cover- How I got here- Scoping-Building-ValidatingFriday, 7 June 13
    • My StoryIT Department of OneFriday, 7 June 13
    • IT Department of OneFriday, 7 June 13
    • IT Department of OneFriday, 7 June 13
    • IT Department of OneFriday, 7 June 13
    • IT Department of OneFriday, 7 June 13
    • KickoffIT Department of OneFriday, 7 June 13
    • Scoping FeaturesIT Department of OneFriday, 7 June 13
    • Capture IdeasIT Department of OneFriday, 7 June 13
    • EXAMPLE -Purchase CreditsIT Department of OneFriday, 7 June 13
    • IT Department of OneFriday, 7 June 13
    • IT Department of OnePurchaseFriday, 7 June 13
    • IT Department of OnePurchaseViewInvoiceMul2pleCreditOp2onsViewBalanceRequestRefundCredits  ExpireUseCredits  Transfer  CreditsFriday, 7 June 13
    • DON’TIT Department of One- Get stuck in technical implementation- Get distracted by shiny “cool” things- Overcomplicate thingsFriday, 7 June 13
    • IT Department of OneMVPFriday, 7 June 13
    • IT Department of OneMoSCoWFriday, 7 June 13
    • IT Department of OneMoSCoWMust Have Should HaveCould Have Wont HaveFriday, 7 June 13
    • IT Department of OneMust Have Should Have Nice to HaveFriday, 7 June 13
    • IT Department of OneMust Have Should Have Nice to HaveDOFriday, 7 June 13
    • How do I know what a “Must Have” is?IT Department of OneFriday, 7 June 13
    • Understand the ValueIT Department of One- What assumption is the feature based on?- Will it still work without x, y or z?- Question everythingFriday, 7 June 13
    • IT Department of OnePurchaseViewInvoiceMul2pleCreditOp2onsViewBalanceRequestRefundCredits  ExpireUseCredits  Transfer  CreditsFriday, 7 June 13
    • IT Department of OnePurchaseViewInvoiceMul2pleCreditOp2onsViewBalanceRequestRefundCredits  ExpireUseCredits  Transfer  CreditsFriday, 7 June 13
    • IT Department of OnePurchaseViewInvoiceMul2pleCreditOp2onsViewBalanceRequestRefundCredits  ExpireUseCredits  Transfer  CreditsFriday, 7 June 13
    • IT Department of OneValue is still only an assumptionFriday, 7 June 13
    • IT Department of OneMust Have Should Have Nice to HaveDOFriday, 7 June 13
    • IT Department of OneMust Have Should Have Nice to HaveDON’TFriday, 7 June 13
    • IT Department of OneDefine a Success MetricFriday, 7 June 13
    • IT Department of OneHow do we know thatthe feature works?Friday, 7 June 13
    • IT Department of One- Conversion Rate- Customer Acquisition Cost- Customer Satisfaction- Lifetime Value- Traffic- Page Views- New Users- SessionsFriday, 7 June 13
    • IT Department of OnePick OneFriday, 7 June 13
    • IT Department of OneDiscovery and ValidationFriday, 7 June 13
    • IT Department of OneFriday, 7 June 13
    • Building FeaturesIT Department of OneFriday, 7 June 13
    • It’s never “just” a form fieldIT Department of OneFriday, 7 June 13
    • IT Department of OneCode you don’t write is:1. Code you don’t have to test2. Code you don’t have to maintainFriday, 7 June 13
    • Don’t Build Any Of ItIT Department of One(if you don’t have to)Friday, 7 June 13
    • IT Department of OneFriday, 7 June 13
    • EXAMPLE -Tweaky Success CallsIT Department of OneFriday, 7 June 13
    • Don’t Build All of ItIT Department of OneFriday, 7 June 13
    • Leverage Existing ToolsIT Department of OneFriday, 7 June 13
    • IT Department of OneFriday, 7 June 13
    • Reuse Existing CodeIT Department of OneFriday, 7 June 13
    • EXAMPLE -Tweaky Credits and CouponsIT Department of OneFriday, 7 June 13
    • EXAMPLE -Social Share and AffiliatesIT Department of OneFriday, 7 June 13
    • KISSIT Department of One(keep it simple stupid)Friday, 7 June 13
    • No Software WankIT Department of OneFriday, 7 June 13
    • IT Department of OneTestingFriday, 7 June 13
    • IT Department of OneWhen It’s High RiskFriday, 7 June 13
    • IT Department of OneWhen Things FailFriday, 7 June 13
    • IT Department of OneSome SafetyFriday, 7 June 13
    • Ship Broken CodeIT Department of OneFriday, 7 June 13
    • IT Department of OneA un-deployed feature with100% test coverage is100% worthlessFriday, 7 June 13
    • IT Department of OneBake in MetricsFriday, 7 June 13
    • Technical DebtIT Department of OneFriday, 7 June 13
    • IT Department of OneValidatingFriday, 7 June 13
    • IT Department of OneUnderstand the QuestionFriday, 7 June 13
    • IT Department of OneDon’t be TrickyFriday, 7 June 13
    • IT Department of OneMake it VisibleFriday, 7 June 13
    • IT Department of OneReview, Learn and IterateFriday, 7 June 13
    • IT Department of OneHow Tweaky.com scopes, builds, and validates featuresPJ MurrayCofounder and CTO - Tweakypj@tweaky.comFriday, 7 June 13