Brand Thunder Overview

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Overview of Brand Thunder, a company focused on engaging your customers and fans via the browser.

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Brand Thunder Overview

  1. Branded Browser Themes Immersing web users into your brand even after they leave your website brand thunder ™ Patrick Murphy © 2007 Brand Thunder, LLC
  2. Who is Brand Thunder? 2 Brand Thunder is a company that makes theme based web “browser takeovers” The average computer user spends 5 hours per day on the web, but only 60 seconds on a page. When a web user leaves your website, you no longer have a direct line of communication with them. Brand Thunder changes this by integrating your brand into the computer’s most frequently used tool.. the web browser. brand thunder™ Patrick Murphy © 2007 Brand Thunder, LLC
  3. How does it work? 3 After installing a Brand Thunder browser theme, the user’s generic web browser is transformed into an interactive branded & customized environment Nearly every aspect of the browser can be customized: colors • • navigation icons • functionality • buttons • RSS Feeds brand thunder™ Patrick Murphy © 2007 Brand Thunder, LLC
  4. Why customized browser themes? 4 A customized browser theme allows... Fans to show their dedication while keeping them informed • about your properties • Users to personalize their web experience to keep a persistent channel of communication open with • You your users to maintain the attention of consumers, even when they • You navigate away from your web site (including competitors) brand thunder™ Patrick Murphy © 2007 Brand Thunder, LLC
  5. Browser theme advantages 5 Browser themes can extend your brand in a fresh, unobtrusive • and innovative way • Themes offer passionate users another avenue to display their affinity while facilitating more frequent and focused communication to consumers Browser themes can provide permanent buttons to features • like schedules, tickets, contests, merchandise, advertisers, etc. In addition to driving traffic back • to your websites, browser themes can include real-time RSS tickers so users can stay on top your latest news, offers and information brand thunder™ Patrick Murphy © 2007 Brand Thunder, LLC
  6. Traffic drivers 6 A custom theme drives traffic to your site by providing users multiple touch-points back to your web properties... the NHL’s Capitals saw a 10% increase in traffic within the first 2 weeks of launching their theme Realtime feeds and alerts • • News, scores, tips, RSS (local/national), merchandise and ticket sales Fixed Buttons • • Default set of buttons to key areas of your site are embedded Bookmarks and Tabs • • Site bookmarks and a tab can be loaded upon installation brand thunder™ Patrick Murphy © 2007 Brand Thunder, LLC
  7. Measuring traffic 7 • Themes not only leverage and complement campaigns, but you can track activity by users who have installed your themes • Brand Thunder clients have seen frequency, duration and click metrics exceed other forms of online advertising • A ROI study of user interaction with browser themes showed frequency, duration and click metrics exceed when compared to traditional web banner based advertising • Impressive improvements in click-thrus to your site and exposure of your brand over traditional web banner advertising • Measurable results from your theme users could enable you to learn from user behavior and improve future promotional campaigns brand thunder™ Patrick Murphy © 2007 Brand Thunder, LLC
  8. Monetizing browser themes 8 can sell sponsorships in your • You themes and prominently place logos directly in the web browser interface. Besides promoting your properties, themes can become a new revenue stream for your company • Customized buttons can be used as revenue generating and promotional tools that drive users back to your e-commerce sites Brand Thunder themes can be • automatically updated. This allows you to rotate advertisers or updated graphics in case of re-branding or other changes brand thunder™ Patrick Murphy © 2007 Brand Thunder, LLC
  9. Distribution 9 Your website will be the primary point of distribution however the Mozilla download site has proven to be valuable as well (200,000+ downloads of Capital’s theme). Distribution points include... ONLINE • Your site and/or partner sites Mozilla download site • Facebook (utilizing Rock Your Firefox application) • • Blogs / forums OFFLINE • Promotional opportunities CDs / USB keychains (preloaded) • Media Kits • brand thunder™ Patrick Murphy © 2007 Brand Thunder, LLC
  10. *NEW* Facebook distribution tool 10 Firefox and Facebook recently collaborated on a new Facebook application which enables Facebook users to list their favorite Firefox themes and share with friends right from their Facebook page... brand thunder™ Patrick Murphy © 2007 Brand Thunder, LLC
  11. Case Study: NHL Washington Capitals 11 Brand Thunder’s Washington Capitals hockey team theme got over • 148,500 downloads within two months of launching (with no promotion) • The theme was launched after the team had been eliminated from NHL playoffs. brand thunder™ Patrick Murphy © 2007 Brand Thunder, LLC
  12. Other Samples 12 Patrick Murphy © 2007 Brand Thunder, LLC Images are property of their respective owners
  13. Other Samples 13 Patrick Murphy © 2007 Brand Thunder, LLC Images are property of their respective owners
  14. Other Samples 14 ™ Patrick Murphy © 2007 Brand Thunder, LLC Images are property of their respective owners
  15. Other Samples 15 Patrick Murphy © 2007 Brand Thunder, LLC Images are property of their respective owners
  16. What makes Brand Thunder unique? 16 Brand Thunder is unique because our customized takeovers utilize both browser themes and extensions at the same time. This allows you to “re-skin” the browser interface but also provide additional functionality such as embedding an RSS feed ticker directly into the web browser navigation toolbar. We also offer: Proprietary loading system for optimal customer experience • Custom functionality development: • • Built specifically for your site and user needs • Integration with your back-end systems for feeds and realtime information • Library of tools developed • Ad-serving platform (Patent pending) brand thunder™ Patrick Murphy © 2007 Brand Thunder, LLC
  17. Contact information 17 Brand Thunder, LLC Patrick Murphy, Founder and Principal O: 614-408-8202 M: 614-316-3436 E: patrick@brandthunder.com W: www.brandthunder.com brand thunder™ Patrick Murphy © 2007 Brand Thunder, LLC

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