Search and Social Power Tools. SMX Toronto
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Search and Social Power Tools. SMX Toronto

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  • High level bioA bit of historyDoing this for 20 yearsMuch Music, Microsoft, Sony, HP, City TVAdd me to LinkedIn today
  • Time is limited, staff is limited, budgets are limited! Utilizing tools, makes our lives easier and also makes us more efficient!
  • Scheduling is developing a post and setting a specific time for it to launch at, whether that be a blog post, or a twitter message. Scheduling is important as you can engage a broader audience if you post things at the right time.
  • Scheduling is developing a post and setting a specific time for it to launch at, whether that be a blog post, or a twitter message. Scheduling is important as you can engage a broader audience if you post things at the right time.
  • Scheduling is developing a post and setting a specific time for it to launch at, whether that be a blog post, or a twitter message. Scheduling is important as you can engage a broader audience if you post things at the right time.
  • Scheduling is developing a post and setting a specific time for it to launch at, whether that be a blog post, or a twitter message. Scheduling is important as you can engage a broader audience if you post things at the right time.
  • Scheduling is developing a post and setting a specific time for it to launch at, whether that be a blog post, or a twitter message. Scheduling is important as you can engage a broader audience if you post things at the right time.
  • Scheduling is developing a post and setting a specific time for it to launch at, whether that be a blog post, or a twitter message. Scheduling is important as you can engage a broader audience if you post things at the right time.
  • Scheduling is developing a post and setting a specific time for it to launch at, whether that be a blog post, or a twitter message. Scheduling is important as you can engage a broader audience if you post things at the right time.
  • Scheduling is developing a post and setting a specific time for it to launch at, whether that be a blog post, or a twitter message. Scheduling is important as you can engage a broader audience if you post things at the right time.
  • Scheduling is developing a post and setting a specific time for it to launch at, whether that be a blog post, or a twitter message. Scheduling is important as you can engage a broader audience if you post things at the right time.
  • Scheduling is developing a post and setting a specific time for it to launch at, whether that be a blog post, or a twitter message. Scheduling is important as you can engage a broader audience if you post things at the right time.
  • My favorite tool of all!Now if you are on a budget a great way to get some automation taking place is to utilize IFTTT.comWhen I first pitched to speak at SMX, this was going to be one of my primary focuses, but due to Twitter limiting what Devs can do, ifttt.com is not “quite” as useful as it wasGet friends/coworkers to automate your posts: (especially if they don’t know better)
  • My favorite tool of all!Now if you are on a budget a great way to get some automation taking place is to utilize IFTTT.comWhen I first pitched to speak at SMX, this was going to be one of my primary focuses, but due to Twitter limiting what Devs can do, ifttt.com is not “quite” as useful as it wasGet friends/coworkers to automate your posts: (especially if they don’t know better)
  • My favorite tool of all!Now if you are on a budget a great way to get some automation taking place is to utilize IFTTT.comWhen I first pitched to speak at SMX, this was going to be one of my primary focuses, but due to Twitter limiting what Devs can do, ifttt.com is not “quite” as useful as it wasGet friends/coworkers to automate your posts: (especially if they don’t know better)
  • Use this slide to highlight statistics/important numbers or percentages.
  • Talk about the fact that we used to start with Twitter on IFTTT.com and now we cannot.
  • Talk about the fact that we used to start with Twitter on IFTTT.com and now we cannot.
  • High level bioA bit of historyDoing this for 20 yearsMuch Music, Microsoft, Sony, HP, City TVAdd me to LinkedIn today

Search and Social Power Tools. SMX Toronto Search and Social Power Tools. SMX Toronto Presentation Transcript

  • HARDCORE SEO &SOCIAL POWER TOOLS
  • PATRICK MCKEOWNAs the Manager, Digital Marketing and Communications at Public Services Health &Safety Association, Patrick brings over 15 years’ experience in Web and OnlineReputation Management, Search Engine Optimization, Interactive Marketing andSocial Media Marketing.A guru in making the complicated simple, Patrick is renowned for his common-senseand practical approach to translating the best search and social media technologiesinto business solutions that solve problems. Fluent in how to leverageTwitter, Facebook, LinkedIn, Google and other Social Media engines, Patrick helpsclients sort through the clutter and build strategies that drive business results.patrick@pjmstudios.com@pjmckeownlinkedin.com/in/patrickmckeown
  • POWER TOOLS: WHAT’S THEPOINT?
  • SCREAMING FROG: CHECKINGYOUR SITE http://www.screamingfrog.co.uk/seo-spider/ @pjmckeown
  • SEOTOOLS: SITE MAINTENANCE http://nielsbosma.se/projects/seotools/ @pjmckeown
  • SOOVLE: KEYWORDS http://www.soovle.com/ @pjmckeown
  • ADWORDS: KEYWORDS https://adwords.google.com/o/KeywordTool @pjmckeown
  • UBERSUGGEST: KEYWORDS http://ubersuggest.org/ @pjmckeown
  • TIP: SCRAPEBOX http://www.scrapebox.com/ @pjmckeown
  • TIP: HIDEMYASS.COM http://hidemyass.com/ @pjmckeown
  • PLUGIN: TABLE CAPTURE https://chrome.google.com/webstore/detail/table-capture/iebpjdmgckacbodjpijphcplhebcmeop?hl=en @pjmckeown
  • SOCIAL: TWEETDECK http://tweetdeck.com/ @pjmckeown
  • SOCIAL: TWEETADDER http://www.tweetadder.com/ @pjmckeown
  • TOOLS, TRIBERR• Great tool for bloggers• Tribes “should” be made up of like minded individuals.• Your tribes an post your blog postings to Twitter quickly and easily.• Automated in that you set your RSS feed to your Triberr account.• Posts can then go to all of your tribes followers across their Twitter network, reaching a broader audience. @pjmckeown
  • TOOLS, TWERIOD• Tweriod is a basic and simple yet invaluable tool. When are my followers online, and when do I get the best engagement?• With Tweriod I see that the bulk of my followers are online between 7am and 3pm (Don’t any of you have jobs?)• If you want to reach your followers, post when they are online and active! RT @pjmckeown If you want to reach your followers, post when they are online and active! #smx
  • TOOLS, IFTTT.COM (IF THIS, THEN THAT)• Utilize IFTTT.com to automatically take an action based on another action.• When a blog post goes live, Tweet it, Facebook it, add it to StumbleUpon, Delicious: have family, coworkers, friends do the same thing for you.• You can link accounts like LinkedIn, Twitter, StumbleUpon, etc…
  • TOOLS, BUFFERAPP.COM• Set a schedule, use Tweriod to determine best posting times.• Tie LinkedIn, Facebook, and Twitter to schedules• Utilize the Buffer Browser Plugins!!!!• Attach IFTTT.com to Bufferapp• Always be aware of what’s in your buffer! RT @pjmckeown Use Tweriod to determine the best time to tweet to your audience! #smx
  • TOOLS I FOLLOW! • http://twitter.com/aknecht • https://twitter.com/AaronFriedman • https://twitter.com/brentcsutoras • https://twitter.com/kmullett • https://twitter.com/randfish • https://twitter.com/Inboundorg • https://twitter.com/SocialMichelleR @pjmckeown
  • TAKE AWAY• Tools save time!• There are always new tools!• Don’t rely on tools! They will go away! RT @pjmckeown Don’t rely on tools! They will eventually go away!
  • CONTACT MEPatrick McKeownpatrick@pjmstudios.comTwitter: @pjmckeownlinkedin.com/in/patrickmckeown