TOPICS/KEYWORDS• Determine your topics of interest• Find similar topics already being mentioned on Twitter• Create a list of keywords regarding that topic• Analyze your keywords for relevance!!! pjmckeown
BLOG SEARCH• Use your keywords and search for bloggers• Tools such as Scrapebox can speed this up!• From their blogs, find their Twitter ID’s, follow them, engage them, listen to them• Create content for them to blog (guest blogging) pjmckeown
TWITTER INFLUENCERS• Use advanced search with your keywords• Review profiles for engagement levels• Use Sysomos profile information for authority levels pjmckeown
ACTIONS• Pay attention! Listen• Use lists/organize your audience• Auto Organize: IFTTT to add to lists• Be genuine pjmckeown
ACTIONS: PARTICIPATION/CONTENT• Engage, Listen, Participate!• Don’t be afraid!• Find great content!• Buffer great content!• Retweet great content! pjmckeown
ENGAGING INFLUENCERS• Follow the influencers• Retweet relevant tweets• @reply when you have value to add to their conversation• Listen to them, see what their follower engage with• Create engaging content pjmckeown
ENGAGING AUDIENCE• Find their interests• Provide engaging content regularly!• Retweet relevant tweets• Post their links, acknowledge them with @ mentions• @reply when you have value to add to their conversation pjmckeown
EVANGELISM• Teach the rest of your organization• Engage the rest of your organization• People leave Twitter because of lack of engagement• Get your company people to retweet, list and follow you! pjmckeown
MORE INFO:PEOPLE WHO ALWAYS HAVEGREAT CONTENT (IN NO ORDER)• Dr. Michael Wu @mich8elwu• Alan Knecht @aknecht• Jeremiah Owyang @jowyang• Neal Schaffer @NealSchaffer• Maggie Fox @maggiefox• Rhea Drysdale @Rhea• Aaron Friedman @AaronFriedman• MyCool King @iPullRank• @Marketingland• Cher Jones @itscherjones pjmckeown
LINKS TO TOOLS MENTIONED How I use them: http://bit.ly/smxtoronto• http://www.ifttt.com• http://www.instapaper.com• http://followerwonk.com• http://ipullrank.com/tools/gofish/index.php• http://www.linkedin.com/signal• http://www.scrapebox.com/• http://www.google.com/trends/• https://adwords.google.com• https://twitter.com/#!/search-advanced• http://www.bufferapp.com• http://www.tweetdeck.com/• http://www.sysomos.com/• http://www.radian6.com/ pjmckeown
CONTACTPatrick McKeownSearch and Social StrategistNavantis Inc.email@example.com@pjmckeownin/patrickmckeown pjmckeown
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