Building Buzz on Twitter and getting ReTweeted
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Building Buzz on Twitter and getting ReTweeted

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This was my presentation for SMX for April 26th, 2012 on how we manage twitter for our clients.

This was my presentation for SMX for April 26th, 2012 on how we manage twitter for our clients.

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  • Talk about how someone at Microsoft saw the pic of Apple CEO buying Windows phone, had all MS Employees retweet and post about it, and it then became mainstream news.
  • Make people read the articles they post when you ghost tweet on their behalf
  • Make people read the articles they post when you ghost tweet on their behalf
  • Make people read the articles they post when you ghost tweet on their behalf
  • Great tool for finding people who are knowledgeable about your topic
  • Use it to expand keyword lists and themes, also use it to find blogs, forums etc…
  • Use Google Trends to review popular sites, and trends, and to potentially find influencers (writers).
  • Use Google Adwords tool to see search volumes and other related keywords
  • Use Twitter Advanced Search to find people talking about your keywords/topics
  • Create topic based lists, pay attention to them
  • Create topic based lists, pay attention to them

Building Buzz on Twitter and getting ReTweeted Presentation Transcript

  • 1. Building Buzz On Twitter:Getting Followed & RetweetedPatrick McKeownSearch and Social StrategistNavantis Inc. pjmckeown
  • 2. OBJECTIVES• Sales?• Brand Awareness?• Support? pjmckeown
  • 3. DEMOGRAPHICS• Is your audience yet on Twitter?• Can you build an audience on Twitter?• Type your keywords into Sysomos, or other tools to see what’s already being discussed. pjmckeown
  • 4. POLICIES• Employee policies• Posting policies pjmckeown
  • 5. TOPICS/KEYWORDS• Determine your topics of interest• Find similar topics already being mentioned on Twitter• Create a list of keywords regarding that topic• Analyze your keywords for relevance!!! pjmckeown
  • 6. Competitive Analysis pjmckeown
  • 7. COMPETITIVE ANALYSIS• Locate competitors on Twitter –See who they follow –See who follows them• Use tools such as Sysomos to see their followers and the gain insights? pjmckeown
  • 8. COMPETITIVE ANALYSIS pjmckeown
  • 9. COMPETITIVE ANALYSIS pjmckeown
  • 10. Find Influencers pjmckeown
  • 11. BLOG SEARCH• Use your keywords and search for bloggers• Tools such as Scrapebox can speed this up!• From their blogs, find their Twitter ID’s, follow them, engage them, listen to them• Create content for them to blog (guest blogging) pjmckeown
  • 12. TWITTER INFLUENCERS• Use advanced search with your keywords• Review profiles for engagement levels• Use Sysomos profile information for authority levels pjmckeown
  • 13. Actions, Engagements and Evangelism pjmckeown
  • 14. ACTIONS• Pay attention! Listen• Use lists/organize your audience• Auto Organize: IFTTT to add to lists• Be genuine pjmckeown
  • 15. ACTIONS: PARTICIPATION/CONTENT• Engage, Listen, Participate!• Don’t be afraid!• Find great content!• Buffer great content!• Retweet great content! pjmckeown
  • 16. ENGAGING INFLUENCERS• Follow the influencers• Retweet relevant tweets• @reply when you have value to add to their conversation• Listen to them, see what their follower engage with• Create engaging content pjmckeown
  • 17. ENGAGING AUDIENCE• Find their interests• Provide engaging content regularly!• Retweet relevant tweets• Post their links, acknowledge them with @ mentions• @reply when you have value to add to their conversation pjmckeown
  • 18. EVANGELISM• Teach the rest of your organization• Engage the rest of your organization• People leave Twitter because of lack of engagement• Get your company people to retweet, list and follow you! pjmckeown
  • 19. Tools pjmckeown
  • 20. TOOLS: IFTTT.COM removed pjmckeown
  • 21. TOOLS: INSTAPAPER pjmckeown
  • 22. TOOLS: FOLLOWERWONK pjmckeown
  • 23. TOOLS: GOFISH pjmckeown
  • 24. TOOLS: LINKEDIN SIGNALS pjmckeown
  • 25. TOOLS: SCRAPEBOX pjmckeown
  • 26. TOOLS: GOOGLE TRENDS pjmckeown
  • 27. TOOLS: GOOGLE ADWORDSKEYWORD TOOL pjmckeown
  • 28. TOOLS: TWITTER ADVANCEDSEARCH pjmckeown
  • 29. TOOLS: BUFFERAPP.COM pjmckeown
  • 30. TOOLS: TWEETDECK pjmckeown
  • 31. TOOLS: SYSOMOS/RADIAN6 pjmckeown
  • 32. Be Genuine! Listen! Engage! www.patrickmckeown.info pjmckeown
  • 33. Repeat www.patrickmckeown.info pjmckeown
  • 34. MORE INFO:PEOPLE WHO ALWAYS HAVEGREAT CONTENT (IN NO ORDER)• Dr. Michael Wu @mich8elwu• Alan Knecht @aknecht• Jeremiah Owyang @jowyang• Neal Schaffer @NealSchaffer• Maggie Fox @maggiefox• Rhea Drysdale @Rhea• Aaron Friedman @AaronFriedman• MyCool King @iPullRank• @Marketingland• Cher Jones @itscherjones pjmckeown
  • 35. LINKS TO TOOLS MENTIONED How I use them: http://bit.ly/smxtoronto• http://www.ifttt.com• http://www.instapaper.com• http://followerwonk.com• http://ipullrank.com/tools/gofish/index.php• http://www.linkedin.com/signal• http://www.scrapebox.com/• http://www.google.com/trends/• https://adwords.google.com• https://twitter.com/#!/search-advanced• http://www.bufferapp.com• http://www.tweetdeck.com/• http://www.sysomos.com/• http://www.radian6.com/ pjmckeown
  • 36. CONTACTPatrick McKeownSearch and Social StrategistNavantis Inc.www.navantis.compatrickm@navantis.com@pjmckeownin/patrickmckeown pjmckeown