Building Buzz on Twitter and getting ReTweeted

Building Buzz On Twitter:Getting Followed & RetweetedPatrick McKeownSearch and Social StrategistNavantis Inc. pjmckeown

OBJECTIVES• Sales?• Brand Awareness?• Support? pjmckeown

DEMOGRAPHICS• Is your audience yet on Twitter?• Can you build an audience on Twitter?• Type your keywords into Sysomos, or other tools to see what’s already being discussed. pjmckeown

POLICIES• Employee policies• Posting policies pjmckeown

TOPICS/KEYWORDS• Determine your topics of interest• Find similar topics already being mentioned on Twitter• Create a list of keywords regarding that topic• Analyze your keywords for relevance!!! pjmckeown

Competitive Analysis pjmckeown

COMPETITIVE ANALYSIS• Locate competitors on Twitter –See who they follow –See who follows them• Use tools such as Sysomos to see their followers and the gain insights? pjmckeown

COMPETITIVE ANALYSIS pjmckeown

Find Influencers pjmckeown

BLOG SEARCH• Use your keywords and search for bloggers• Tools such as Scrapebox can speed this up!• From their blogs, find their Twitter ID’s, follow them, engage them, listen to them• Create content for them to blog (guest blogging) pjmckeown

TWITTER INFLUENCERS• Use advanced search with your keywords• Review profiles for engagement levels• Use Sysomos profile information for authority levels pjmckeown

Actions, Engagements and Evangelism pjmckeown

ACTIONS• Pay attention! Listen• Use lists/organize your audience• Auto Organize: IFTTT to add to lists• Be genuine pjmckeown

ACTIONS: PARTICIPATION/CONTENT• Engage, Listen, Participate!• Don’t be afraid!• Find great content!• Buffer great content!• Retweet great content! pjmckeown

ENGAGING INFLUENCERS• Follow the influencers• Retweet relevant tweets• @reply when you have value to add to their conversation• Listen to them, see what their follower engage with• Create engaging content pjmckeown

ENGAGING AUDIENCE• Find their interests• Provide engaging content regularly!• Retweet relevant tweets• Post their links, acknowledge them with @ mentions• @reply when you have value to add to their conversation pjmckeown

EVANGELISM• Teach the rest of your organization• Engage the rest of your organization• People leave Twitter because of lack of engagement• Get your company people to retweet, list and follow you! pjmckeown

Tools pjmckeown

TOOLS: IFTTT.COM removed pjmckeown

TOOLS: INSTAPAPER pjmckeown

TOOLS: FOLLOWERWONK pjmckeown

TOOLS: GOFISH pjmckeown

TOOLS: LINKEDIN SIGNALS pjmckeown

TOOLS: SCRAPEBOX pjmckeown

TOOLS: GOOGLE TRENDS pjmckeown

TOOLS: GOOGLE ADWORDSKEYWORD TOOL pjmckeown

TOOLS: TWITTER ADVANCEDSEARCH pjmckeown

TOOLS: BUFFERAPP.COM pjmckeown

TOOLS: TWEETDECK pjmckeown

TOOLS: SYSOMOS/RADIAN6 pjmckeown

Be Genuine! Listen! Engage! www.patrickmckeown.info pjmckeown

Repeat www.patrickmckeown.info pjmckeown

MORE INFO:PEOPLE WHO ALWAYS HAVEGREAT CONTENT (IN NO ORDER)• Dr. Michael Wu @mich8elwu• Alan Knecht @aknecht• Jeremiah Owyang @jowyang• Neal Schaffer @NealSchaffer• Maggie Fox @maggiefox• Rhea Drysdale @Rhea• Aaron Friedman @AaronFriedman• MyCool King @iPullRank• @Marketingland• Cher Jones @itscherjones pjmckeown

LINKS TO TOOLS MENTIONED How I use them: http://bit.ly/smxtoronto• http://www.ifttt.com• http://www.instapaper.com• http://followerwonk.com• http://ipullrank.com/tools/gofish/index.php• http://www.linkedin.com/signal• http://www.scrapebox.com/• http://www.google.com/trends/• https://adwords.google.com• https://twitter.com/#!/search-advanced• http://www.bufferapp.com• http://www.tweetdeck.com/• http://www.sysomos.com/• http://www.radian6.com/ pjmckeown

CONTACTPatrick McKeownSearch and Social StrategistNavantis Inc.www.navantis.compatrickm@navantis.com@pjmckeownin/patrickmckeown pjmckeown

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Building Buzz on Twitter and getting ReTweeted

by Patrick McKeown

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