Your Account Director Solution
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Your Account Director Solution






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Your Account Director Solution Your Account Director Solution Document Transcript

  • Parthy “P.J.” Walker Award-Winning Digital Account DirectorSUMMARY OF QUALIFICATIO S Driven and dedicated to delivering quality products and services and exceptional business performance Self-motivated; able to organize, analyze and meet operational deadlines Strong initiative in decision-making and leadership capabilities Solid execution of corporate strategies through tactical plans that drive results Exceptional track record in exceeding client expectations with all levels of client management Expert in client relations, delivery and account management______________________________________________________________________________________________________________________ Areas of Expertise o Account Management o Interactive Marketing o Project Management o Delivery Leadership o Digital Marketing o Brand Strategy o P&L Accounting o Strategy Consulting o Social Media Networking o Contract Negotiation o Requirements Facilitation o Marketing Analytics___________________________________________________________________________________________________________ Account Highlights – By Industry CPG Client/ Account Projects Highlights The Coca-Cola Company • Global Digital Asset Managed 150 local and offshore resources Management Project Supervised Flash development; approved deliverables Grew account from $750K to $30M over 5 yrs. Proctor & Gamble • Cover Girl Beauty Advisor Conducted brand strategy engagement; led program Search Analytics Strategy design • Intelligent Digital Platform Led organic search analytics project across 3 brands Application Created internal buy-in strategy for brand managers Initial account value: $15M Campbell’s Soup Company • HR Portal Design & Facilitated requirement sessions/executive interviews Development Drove the strategy and supervised creative development • Godiva Digital Display Led on-site deployment and event teams Merchandising Engagement Grew account from $3M to $8M over 3 years McDonald’s • Digital Display Menu Design & Produced digital strategy buy-in documentation Deployment Assembled in-house and 3rd party display resources Coordinated with AOR for press releases, announcement R. J. Reynolds • Annual Doral Loyalty Event Conducted live streaming assessment; created project plans, defined deliverables and measurement metrics Coordinated local and remote event teams Worked with client and in-house production staffs pre- and post event. Retail Client /Account Project Highlights Verizon Wireless • Social Media Programs Executed Facebook, Twitter and YouTube campaigns for Sponsorship, Value, Media and Innovation segments Directed implementation of custom RMUs in support of 4G LTE launch in partnership with ad publisher resources Managed FB “24 Days of Seasonal Surprises” – custom application development, agency deployment Walmart • Master Data Management Managed 45 local & 62 offshore resources Implementation Tracked visa status of onshore resources; led resource acquisitions throughout project growth Atlanta, GA • Mobile (678) 524-7094 • • Twitter: @pjatlanta [1]
  • Parthy “P.J.” Walker Award-Winning Digital Account Director • Brazil Tax Project Established and directed local (Bentonville) offices • Staff Augmentation Grew account from $10M to $15M in 6 monthsAT&T • Customer Experience Company Managed creative development of in-store demos Store Redesign Facilitated client strategy sessions Performed competitive gap analysisMacy’s • Web Design Led strategy development sessions • Initial eCommerce Application Managed creative, IA & technical resources • FedAd Circular Content Tracked and resolved project milestone issues Management Project Delivered executive-level presentations Grew account from $2M to $9M over 6 yearsDillard’s • Digital Media Merchandising Conducted requirements validation sessions Content Strategy Performed content gap analysis • DMM Ad Creation & Created digital media content strategy Deployment Led content creation activities Managed 3rd party content deploymentTravel/Transportation/HospitalityClient /Account Project HighlightsHilton Hotels • Web Site Re-Development Managed marketing analysis resources (10) assigned to • Offshore global account; interfaced with offshore resources Maintenance Developed strategic roadmap for future releases Acted as subject matter expert for UX resources Initial project value:$15MSotheby’s International • Brand Strategy & Creation Facilitated joint requirement sessionsRealty • Web Site Design through Managed on- and offsite development teams Deployment Co-developed usability research criteria w/IA lead Delivered on time and under budgetAmtrak • Self-Service Kiosk Design Led RFP efforts & multi-touch development team • Multichannel Developed multichannel strategy documentation (Kiosk/Web/Mobile) Application Managed 45 local and virtual resources Development Grew project value from $2M - $7M over 4 yearsMedia & EntertainmentClient /Account Project HighlightsIBM Corporate • Grand Slam Tennis Real-Time Managed pre-event & onsite operationsCommunications Web Broadcasts Supervised onsite client tours of BOH operations • Exceptional client feedback on success of projects • Delivered multiple upgrades on limited internal budgets • SuperBowl.comAtlanta Committee for the • Spectator & Venue Procured sponsorships & managed ACOG staffOlympic Games Entertainment Supervised volunteers & staff at venues Executed entertainment contracts Produced run-through sessions & set schedulesNew York Stock Exchange • Web Site Design through Led proposal response & managed project schedules Deployment Supervised creative, technical resources (15 onshore) Grew account from $1M to $4M over 2 years Atlanta, GA • Mobile (678) 524-7094 • • Twitter: @pjatlanta [2]
  • Parthy “P.J.” Walker Award-Winning Digital Account Director___________________________________________________________________________________________________________ Career ProgressionMOXIE I TERACTIVE (Independent Consultant) - Atlanta, GAProgram Director – Social Media ovember, 2010 - present • Accountable for leading and managing a family of customer-focused strategic programs, across current and future social media devices • Committed to delivering total interactive solutions that meet requirements while meeting or exceeding customer satisfaction • Responsible for allocating talent and identifying holes across all aspects of each project • Develops accurate and informed work, including scopes, schedules, and budgets that accurately reflect the scope of the work • Identifies true needs on business for delivery support and appropriately aligns resources against those needs – educates the teams when necessary on roles and responsibilities among the teamDEFI ITIO 6 - Atlanta, GAAccount Director July, 2010 – October, 2010Senior level professional responsible for representing the agency to C-level clients, provide highest level of account managementacross several prominent high-level agency clients. Duties include, creating insightful strategies, managing delivery of innovativeintegrated campaigns, communicating on a regular basis with agency leadership, growing existing accounts, providing cross verticalsubject matter expertise, managing, developing and mentoring direct reports, contributing to company blogs, social media outlets &white papers and working closely with business development to close additional business.ACCE TURE I TERACTIVE - Atlanta, GADigital Sales Director April, 2009 – March, 2010Led and managed large, complex web application development and system integration projects for contracts of $10 million and up.Acted as on-site engagement manager for project and responsible for overall client satisfaction, quality of service, and on-time, on-budget project completion as well as up/cross sell of digital products and services.SATYAM COMPUTER SERVICES - Atlanta, GASr. Client Partner & Retail Domain Expert July, 2008 – January, 2009Developed account strategy, consulting and client management activities on-site at Walmart; including business development, capitalIT projects and various strategic initiatives. Led RFP response teams and created account management plans for new business growth.Maintained and cultivated strong relationships at the senior executive level at this account. Created and maintain marketing budget,negotiated SoWs and managed project P&L.IBM I TERACTIVE - Atlanta, GAAssociate Partner & Managing Consultant – Retail & CPG ovember, 1990 – July, 2008Developed strategic sales and account management plans to penetrate distribution industry markets in the Americas. Identified andanalyzed functional and non-functional requirements for custom application development, software and systems integration. Createdproject schedules, led negotiation of milestones and deadlines based on varying factors; including, overall mission objectives, presentor potential value to department and availability of appropriate resources. Met and exceeded profit and revenue projections on anannual basis.Business Development Executive – Finance & Communication IndustriesDeveloped business partner relationships with IBM Premium Business Partners: Microsoft, Google, Cisco, Endeca, Stratacache,Experticity and MediaTile. Responsible for marketing, sales and client relationship management of custom application development toIBM industry specific business units, with a major focus on capital markets, retail banking, and entertainment industries. Closed over$60 million in Finance Sector contracts in one year, resulting in Banking, Finance and Securities industry segment #1 in profit marginand #2 in revenue within IBM e-business Services.__________________________________________________________________________________________________________ Atlanta, GA • Mobile (678) 524-7094 • • Twitter: @pjatlanta [3]
  • Parthy “P.J.” Walker Award-Winning Digital Account Director Tools & Methodology Expertise o Microsoft Office Suite o Microsoft Project o Microsoft Visio o Microsoft Outlook o Lotus Notes o Lotus Sametime o Office Communicator o Salesforce o Rational Portfolio Manager o Agile o SDLC o Blue Ocean Methodology___________________________________________________________________________________________________________ Awards • IBM Gold Circle Awards (5) • IBM Top 10% Awards (8) • IBM Leadership Awards (3) • IBM Service Excellence Awards (4) • IBM Delivery Excellence Awards (4) • IBM Thank You Awards (12)___________________________________________________________________________________________________________ Education and Professional AffiliationsEMORY U IVERSITY – Atlanta, GA Robert W. Woodruff Scholar, Bachelors of Arts, English; minor, FrenchProfessional Affiliations – Charter Member of IBM Interactive Media – Charter Member of IBM’s Vice President’s e-business Services Advisory Council – Member of Atlanta Interactive Media Association – Member of Atlanta Social Media Club – Member of Technology Speakers Forum Atlanta, GA • Mobile (678) 524-7094 • • Twitter: @pjatlanta [4]
  • Parthy “P.J.” Walker Award-Winning Digital Account Director Partial Portfolio of Account ManagementRetail/eCommerce: • Abercrombie & Fitch e-zine Development • AT&T Retail Stores Customer Experience Digital Merchandising • Dillard’s Department Stores Digital Media Content Strategy • GAP “N” Store (Fourth & Towne) Online Design Development • Home Depot eKiosk Strategy & Design, Self-Serve Checkout In-Store Demos Development • JC Penney Multichannel eCommerce/Kiosk Strategy • Kohl’s Beauty Advisor Consulting Kiosk • Macy’s eCommerce Web Site Strategy, Design & Implementation • Sprint Retail Stores Dynamic Digital Merchandising Content Strategy, Design & Implementation • Target Dynamic Digital Media Content Development • Tiffany & Co. Web Site Strategy, Design & Implementation • US Department of Defense Commissary Self-Serve Checkout • Verizon Wireless Social Media Program Management • Walmart Master Data ManagementCPG • Anheuser Busch/InBev Global Web Transition Strategy • Campbell’s Soup HR Portal Development • Godiva Dynamic Digital Merchandising Solution • Kodak Picture Gallery Web Site Strategy, Design & Implementation Atlanta, GA • Mobile (678) 524-7094 • • Twitter: @pjatlanta [5]
  • Parthy “P.J.” Walker Award-Winning Digital Account DirectorCPG (cont.) • McDonald’s Digital Menu Design & Development • Phillip Morris/Altria Corporate Web Site Strategy, Design & Implementation • Proctor and Gamble Intelligent Digital Platform Strategy • The Coca-Cola Company Global Loyalty Web Site Application Re-Design, Upgrades, Maintenance & SupportTravel/Transportation/Hospitality • American Airlines Baggage Claim Digital Media Consulting • British Airways eCommerce for Web, Kiosk and Wireless Applications • CSX Railroad Wireless Application Project • Delta Airlines SkyMiles Web Site Infrastructure & Maintenance • Destination Hotels and Resorts Web Site Redesign • Harrah’s Total Rewards Kiosks Strategy Consulting • Strategy Consulting • Mandalay Convention Center Expansion Order Processing and Fulfillment • Royal Caribbean Cruise Lines Cybercafé • Sotheby’s International Realty (Cendant Corp.) Web Site Strategy, Development, Hosting, Maintenance & Support • Starwood Preferred Guest Web Site Design, Development • Starwood’s Hotel and Resorts Preferred Guest Web Site • The St. Joe Company Web Site Re-Design • Trump Casino’s Players Club Kiosks Strategy Consulting • United Airlines Self Serve Kiosk Design & Development Atlanta, GA • Mobile (678) 524-7094 • • Twitter: @pjatlanta [6]
  • Parthy “P.J.” Walker Award-Winning Digital Account DirectorBanking & Finance • Banker’s Trust PDA/Mobile Broker Application • Fidelity Investments Web Site Strategy and Information Architecture • Merrill Lynch Private Client Custom Application & Brand Creation • Morgan Stanley Dean Witter Private Client Custom Application & Brand Creation • NYSE Web Site Infrastructure & Maintenance • Putnam Investments PDA/ Mobile Broker Application • State Street Web Site Infrastructure & Maintenance Atlanta, GA • Mobile (678) 524-7094 • • Twitter: @pjatlanta [7]