Campaign to Elect theProgressive President• How can people change society?• Did this period of industrialization  and refo...
How do presidents get elected?
Types of Campaign Adds Bandwagon Cardstacking Contrast Glittering Generalities Mudslinging Plain Folks Testimonial...
Bandwagon An attempt to convey a sense of momentum  and to generate a positive “everybody’s doin’  it” so you should too”...
Cardstacking Use of statistics, often in a one-side  manner. It may omit information that is  crucial to drawing an infor...
Contrast Juxtaposing positive images of one’s  candidacy with negative images of the  opponent in the same ad.
Glittering Generalities-   Usually the first type of ad    used in a campaign. These    spots are usually used to    intr...
Mudslinging Called attack ads. They make assertions  about the opponent in a variety of  unflattering ways. Name calling ...
Plain Folks An attempt by a candidate to appeal to the  average voter as just “one of the people.”
Testimonial Endorsements from celebrities or other  well-known people.
Transfer Use of popular symbols to create a positive  connotation for the candidate or the use of  negative or controvers...
Directions 1/21. A president is assigned to your group.2. Create the graphic organizers.3. Read information about the thre...
Create the following graphic organizers.Theodore Roosevelt                                 Definition   Why is this       ...
William Howard Taft                       Definition   Why is this important?Payne-Aldrich TariffBull-Moose Party
Woodrow Wilson                                     Definition   Why is this important?Election of 1912Clayton Antitrust Ac...
Directions 2/25. Storyboard ideas for your add.6. Conduct additional research.7. Write the script for your add. Include f...
Choice of Products1. Three minute oral speech2. One minute radio add (podcast).3. Thirty second television add (video clip...
Processing Activity Rank the following Progressive reforms in  order of importance and be ready to  defend your answer.  ...
Vocabulary Trustbusting- Various progressive reforms sponsored by  President Roosevelt Interstate Commerce Commission- S...
Vocabulary Clayton Antitrust Act- Prohibited corporations from  acquiring the stock of another corporation if that would ...
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Campaign to elect the progressive president

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  • The Electoral College in Plain English
  • Campaign to elect the progressive president

    1. 1. Campaign to Elect theProgressive President• How can people change society?• Did this period of industrialization and reform move America closer or further away from its founding ideals?
    2. 2. How do presidents get elected?
    3. 3. Types of Campaign Adds Bandwagon Cardstacking Contrast Glittering Generalities Mudslinging Plain Folks Testimonial Transfer
    4. 4. Bandwagon An attempt to convey a sense of momentum and to generate a positive “everybody’s doin’ it” so you should too” mentality.
    5. 5. Cardstacking Use of statistics, often in a one-side manner. It may omit information that is crucial to drawing an informed or balanced conclusion.
    6. 6. Contrast Juxtaposing positive images of one’s candidacy with negative images of the opponent in the same ad.
    7. 7. Glittering Generalities-  Usually the first type of ad used in a campaign. These spots are usually used to introduce a candidate to the voters. Ads are almost always positive. Designed to leave a good first impression. Uses vague words and phrases that have a positive effect on the viewer and appeal to a variety of interests.
    8. 8. Mudslinging Called attack ads. They make assertions about the opponent in a variety of unflattering ways. Name calling and/or groundless assertions about one candidate by his/her opponents. This advertising strategy is used by a candidate primarily to create a negative impression of one’s opponent. This strategy may backfire and create a negative impression of the candidate who is responsible for the creation of the negative ad if used excessively or in a manner that is perceived as tasteless, false, deceptive, or going too far.
    9. 9. Plain Folks An attempt by a candidate to appeal to the average voter as just “one of the people.”
    10. 10. Testimonial Endorsements from celebrities or other well-known people.
    11. 11. Transfer Use of popular symbols to create a positive connotation for the candidate or the use of negative or controversial symbols to create a negative connotation of one’s opponent.
    12. 12. Directions 1/21. A president is assigned to your group.2. Create the graphic organizers.3. Read information about the three progressive presidents from the textbook.4. Fill in the graphic organizers.
    13. 13. Create the following graphic organizers.Theodore Roosevelt Definition Why is this important?Square DealTrustbustingInterstate Commerce CommissionPure Food and Drugs ActConservationNAACP
    14. 14. William Howard Taft Definition Why is this important?Payne-Aldrich TariffBull-Moose Party
    15. 15. Woodrow Wilson Definition Why is this important?Election of 1912Clayton Antitrust Act16th Amendment- Federal Income TaxFederal Reserve System19th Amendment- Female Suffrage17th Amendment
    16. 16. Directions 2/25. Storyboard ideas for your add.6. Conduct additional research.7. Write the script for your add. Include factual information from your textbook and other resources. This information should be hilighted or underlined. Use the different types of strategies used in political campaign adds.
    17. 17. Choice of Products1. Three minute oral speech2. One minute radio add (podcast).3. Thirty second television add (video clip).Please note: Your product must clearly include the participation of all group members.
    18. 18. Processing Activity Rank the following Progressive reforms in order of importance and be ready to defend your answer.  Trustbusting  Interstate Commerce Commission  Pure Food and Drugs Act  Conservation  NAACP  Payne-Aldrich Tariff  Clayton Antitrust Act  16th Amendment- Federal Income Tax  Federal Reserve System  19th Amendment- Female Suffrage  17th Amendment
    19. 19. Vocabulary Trustbusting- Various progressive reforms sponsored by President Roosevelt Interstate Commerce Commission- Set up to enforce the law prohibiting railroad owners from fixing prices in given areas Pure Food and Drugs Act- Halted the sale of contaminated foods and medicines and called for truth in labeling Conservation- Preserving some wilderness areas and developing others for the common good NAACP- National Association for the Advancement of Colored People which tried to gain full equality among the races Payne-Aldrich Tariff- A compromise that moderated high tariff rates and angered the Progressives
    20. 20. Vocabulary Clayton Antitrust Act- Prohibited corporations from acquiring the stock of another corporation if that would create a monopoly 16th Amendment- Federal Income Tax- A graduated tax of individual earning and corporate profits that raised money for the government Federal Reserve System- decentralized banking system, controlled by the federal government that controlled credit and the money supply 19th Amendment- Female Suffrage- Women gain the right to vote 17th Amendment- Direct election of senators

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