Your SlideShare is downloading. ×
Assessing the progressive presidents
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Assessing the progressive presidents


Published on

Published in: News & Politics
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • The Electoral College in Plain English
  • Transcript

    • 1. Campaign to Elect theProgressive President• How can people change society?• Did this period of industrialization and reform move America closer or further away from its founding ideals?
    • 2. How do presidents get elected?
    • 3. Types of Campaign Adds Bandwagon Cardstacking Contrast Glittering Generalities Mudslinging Plain Folks Testimonial Transfer
    • 4. Bandwagon An attempt to convey a sense of momentum and to generate a positive “everybody’s doin’ it” so you should too” mentality.
    • 5. Cardstacking Use of statistics, often in a one-side manner. It may omit information that is crucial to drawing an informed or balanced conclusion.
    • 6. Contrast Juxtaposing positive images of one’s candidacy with negative images of the opponent in the same ad.
    • 7. Glittering Generalities-  Usually the first type of ad used in a campaign. These spots are usually used to introduce a candidate to the voters. Ads are almost always positive. Designed to leave a good first impression. Uses vague words and phrases that have a positive effect on the viewer and appeal to a variety of interests.
    • 8. Mudslinging Called attack ads. They make assertions about the opponent in a variety of unflattering ways. Name calling and/or groundless assertions about one candidate by his/her opponents. This advertising strategy is used by a candidate primarily to create a negative impression of one’s opponent. This strategy may backfire and create a negative impression of the candidate who is responsible for the creation of the negative ad if used excessively or in a manner that is perceived as tasteless, false, deceptive, or going too far.
    • 9. Plain Folks An attempt by a candidate to appeal to the average voter as just “one of the people.”
    • 10. Testimonial Endorsements from celebrities or other well-known people.
    • 11. Transfer Use of popular symbols to create a positive connotation for the candidate or the use of negative or controversial symbols to create a negative connotation of one’s opponent.
    • 12. Directions 1/21. A president is assigned to your group.2. Read information about the three progressive presidents from the textbook.3. Create a three-column chart.4. Write down notes about the three presidents • Focus on accomplishments for your president • Focus on failures of the other two presidents
    • 13. Create the following graphic organizers.Theodore Roosevelt Definition Why is this important?Square DealTrustbustingInterstate Commerce CommissionPure Food and Drugs ActConservationNAACP
    • 14. William Howard Taft Definition Why is this important?Payne-Aldrich TariffBull-Moose Party
    • 15. Woodrow Wilson Definition Why is this important?Election of 1912Clayton Antitrust Act16th Amendment- Federal Income TaxFederal Reserve System19th Amendment- Female Suffrage17th Amendment
    • 16. Directions 2/25. Storyboard ideas for your add.6. Conduct additional research.7. Write the script for your add. Include factual information from your textbook and other resources. This information should be hilighted or underlined. Use the different types of strategies used in political campaign adds.
    • 17. Choice of Products1. Three minute oral speech2. One minute radio add (podcast).3. Thirty second television add (video clip).Please note: Your product must clearly include the participation of all group members.
    • 18. Processing Activity Rank the following Progressive reforms in order of importance and be ready to defend your answer.  Trustbusting  Interstate Commerce Commission  Pure Food and Drugs Act  Conservation  NAACP  Payne-Aldrich Tariff  Clayton Antitrust Act  16th Amendment- Federal Income Tax  Federal Reserve System  19th Amendment- Female Suffrage  17th Amendment