Your SlideShare is downloading. ×
Assessing the progressive presidents
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Assessing the progressive presidents

359

Published on

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
359
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • The Electoral College in Plain English
  • Transcript

    • 1. Campaign to Elect theProgressive President• How can people change society?• Did this period of industrialization and reform move America closer or further away from its founding ideals?
    • 2. How do presidents get elected?
    • 3. Types of Campaign Adds Bandwagon Cardstacking Contrast Glittering Generalities Mudslinging Plain Folks Testimonial Transfer
    • 4. Bandwagon An attempt to convey a sense of momentum and to generate a positive “everybody’s doin’ it” so you should too” mentality.
    • 5. Cardstacking Use of statistics, often in a one-side manner. It may omit information that is crucial to drawing an informed or balanced conclusion.
    • 6. Contrast Juxtaposing positive images of one’s candidacy with negative images of the opponent in the same ad.
    • 7. Glittering Generalities-  Usually the first type of ad used in a campaign. These spots are usually used to introduce a candidate to the voters. Ads are almost always positive. Designed to leave a good first impression. Uses vague words and phrases that have a positive effect on the viewer and appeal to a variety of interests.
    • 8. Mudslinging Called attack ads. They make assertions about the opponent in a variety of unflattering ways. Name calling and/or groundless assertions about one candidate by his/her opponents. This advertising strategy is used by a candidate primarily to create a negative impression of one’s opponent. This strategy may backfire and create a negative impression of the candidate who is responsible for the creation of the negative ad if used excessively or in a manner that is perceived as tasteless, false, deceptive, or going too far.
    • 9. Plain Folks An attempt by a candidate to appeal to the average voter as just “one of the people.”
    • 10. Testimonial Endorsements from celebrities or other well-known people.
    • 11. Transfer Use of popular symbols to create a positive connotation for the candidate or the use of negative or controversial symbols to create a negative connotation of one’s opponent.
    • 12. Directions 1/21. A president is assigned to your group.2. Read information about the three progressive presidents from the textbook.3. Create a three-column chart.4. Write down notes about the three presidents • Focus on accomplishments for your president • Focus on failures of the other two presidents
    • 13. Create the following graphic organizers.Theodore Roosevelt Definition Why is this important?Square DealTrustbustingInterstate Commerce CommissionPure Food and Drugs ActConservationNAACP
    • 14. William Howard Taft Definition Why is this important?Payne-Aldrich TariffBull-Moose Party
    • 15. Woodrow Wilson Definition Why is this important?Election of 1912Clayton Antitrust Act16th Amendment- Federal Income TaxFederal Reserve System19th Amendment- Female Suffrage17th Amendment
    • 16. Directions 2/25. Storyboard ideas for your add.6. Conduct additional research.7. Write the script for your add. Include factual information from your textbook and other resources. This information should be hilighted or underlined. Use the different types of strategies used in political campaign adds.
    • 17. Choice of Products1. Three minute oral speech2. One minute radio add (podcast).3. Thirty second television add (video clip).Please note: Your product must clearly include the participation of all group members.
    • 18. Processing Activity Rank the following Progressive reforms in order of importance and be ready to defend your answer.  Trustbusting  Interstate Commerce Commission  Pure Food and Drugs Act  Conservation  NAACP  Payne-Aldrich Tariff  Clayton Antitrust Act  16th Amendment- Federal Income Tax  Federal Reserve System  19th Amendment- Female Suffrage  17th Amendment

    ×