PROMOTIONAL MIX
<ul><li>ATTRACTS NEW CUSTOMERS </li></ul><ul><li>DRAWS CUSTOMERS INTO THE STORE </li></ul><ul><li>CAN DIRECT TOWARD A SPEC...
<ul><li>CAN BE VERY CREATIVE </li></ul><ul><li>DRAWS CUSTOMERS INTO THE STORE </li></ul><ul><li>INCREASES IMPULSE BUYING <...
<ul><li>PERSONAL SERVICE TO CUSTOMERS </li></ul><ul><li>HELPS CUSTOMER SATISFY SPECIFIC NEEDS </li></ul><ul><li>INCREASE S...
<ul><li>BUILDS REPUTATION FOR BUSINESS </li></ul><ul><li>CREATES GOODWILL IN COMMUNITY </li></ul><ul><li>CAN OBTAIN FREE A...
<ul><li>USUALLYCREATES GOOD CUSTOMER RESPONSE </li></ul><ul><li>COUPONS ENCOURAGE CUSTOMERS TO TRY NEW PRODUCTS </li></ul>...
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Promotional mix

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Describes the promotional mix along with the pros and cons of each type.

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Promotional mix

  1. 1. PROMOTIONAL MIX
  2. 2. <ul><li>ATTRACTS NEW CUSTOMERS </li></ul><ul><li>DRAWS CUSTOMERS INTO THE STORE </li></ul><ul><li>CAN DIRECT TOWARD A SPECIFIC MARKET </li></ul><ul><li>EXPENSIVE </li></ul><ul><li>INFORMATION IS NOT ALWAYS CLEAR OR COMPLETE </li></ul>ADVERTISING PROS CONS
  3. 3. <ul><li>CAN BE VERY CREATIVE </li></ul><ul><li>DRAWS CUSTOMERS INTO THE STORE </li></ul><ul><li>INCREASES IMPULSE BUYING </li></ul><ul><li>CAN HELP CREATE STORE IMAGE </li></ul><ul><li>TIME CONSUMING TO CREATE AND CHANGE </li></ul><ul><li>RESTRICTED TO STORE AREA ONLY </li></ul>DISPLAY PROS CONS
  4. 4. <ul><li>PERSONAL SERVICE TO CUSTOMERS </li></ul><ul><li>HELPS CUSTOMER SATISFY SPECIFIC NEEDS </li></ul><ul><li>INCREASE SALES THROUGH SUGGESTION SELLING </li></ul><ul><li>EXPENSIVE </li></ul><ul><li>CAN BE TOO PERSUASINE (HIGH PRESSURE) </li></ul>PERSONAL SELLING PROS CONS
  5. 5. <ul><li>BUILDS REPUTATION FOR BUSINESS </li></ul><ul><li>CREATES GOODWILL IN COMMUNITY </li></ul><ul><li>CAN OBTAIN FREE ADVERTISING THROUGH PUBLICITY </li></ul><ul><li>CUSTOMER VIEWS PUBLICITY AS LESS BIASED THAT PAID ADVERTISING </li></ul><ul><li>OFTEN NON-PERSONAL </li></ul><ul><li>EXPENSIVE TO SPONSOR MAJOR EVENTS </li></ul><ul><li>ONE BAD PUBLICITY ITEM CAN BE DISASTROUS </li></ul>PUBLIC RELATIONS PROS CONS
  6. 6. <ul><li>USUALLYCREATES GOOD CUSTOMER RESPONSE </li></ul><ul><li>COUPONS ENCOURAGE CUSTOMERS TO TRY NEW PRODUCTS </li></ul><ul><li>FREE ITEMS USUALLY DRAW MANY CUSTOMERS </li></ul><ul><li>CREATES GOODWILL </li></ul><ul><li>WHEN MANY COMPETITORS USE SIMILAR TECHNIQUES, ADVANTAGES ARE MINIMIZED </li></ul>SALES PROMOTION PROS CONS
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