Gain or Economy <ul><li>Customers want to make money, save time, or save money. There are many products today that allow customers to get more for their money. </li></ul>
Health <ul><li>Customers want to buy products or services that help to maintain their physical well-being and health. </li></ul>
Comfort and Convenience <ul><li>People may buy products because they want to be comfortable. Customers also want products that are convenient. </li></ul>
Affection and Love <ul><li>Customers often make purchases because of love and affection. People like to buy things for the people they love. </li></ul>
Prestige and Recognition <ul><li>Customers may also buy things to make themselves feel important. Recognition is another buying motive. People like to be acknowledged and noticed by others. </li></ul>Kathy, I love that dress! Oh, Thanks
Variety and Recreation <ul><li>Sometimes customers want a change from their daily routines. In this case, they may purchase a product or service for variety or recreation. </li></ul>
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.