EDIPRESSE’s WINNING ONLINE STRATEGY Pierre Jean Duvivier Head of WebFactory - EDIPRESSE [email_address]

WHO IS EDIPRESSE ? An International Media Company with 200 newspapers or magazines all over the world In Europe & Asia

SWISS FLAGSHIP NEWSPAPERS 49% edipresse

SWISS FLAGSHIP MAGAZINE

EDIPRESSE SWISS ONLINE ACTIVITIES « Classic » Media Website Classified Website 11 websites 200’000 uniques visitors by days Dating 1st swiss website Job 1st french swiss website Housing -1st swiss website

MEDIA CRISIS

CLASSIC MEDIA WEBSITE. CRISIS !!!! 2007 A – Ads : The print to web conversion for advertiser is low : when a classic print advertiser spent 100, it spend only 10 on the web. B – Classic Ads display is not enough. C –Online information is free .

WHAT WE NEEDED ? Need to be fast Need stability and simplicity Need to be LOW COST

11 WEBSITES WITH DRUPAL IN 18 MONTHS Test phase with Magazine Website ( 1’000’000 pages views) Femina.ch LesQuotidiennes.com Dec 07 May 08 NashaGazeta.ch Industrial phase with Edipresse Media Website (30’000’000 pages views) Tdg.ch 24heures.ch Lematin.ch Terreetnature.ch Bilan.ch Jun 08 May 09 + 3 others website

24 HEURES.CH 60 days 30’000 unique visitors / day

TDG.CH 60 days 50’000 unique visitors / day

LEMATIN.CH 40 days 90’000 unique visitor/day

Stable & Simple Fast ..WINNING CHAIN New Ads Product like Corner (website) For advertiser Allow good seo work

NEW REVENUE : ESCAPING FROM ADS DISPLAY

Some example of new adversting on our website « Corners » (1/2) Définition Sponsored thematics Long term link between the partner and the field of expertise (life insurance & health, housing and real estate) Content Neutral journalistic content with Partner’s credibility Feed by Edipresse and The Partner Mini Website with deep level of navigation Drupal give us the power to quickly build complete new website with all the function in a package. I Digital

Définition

Sponsored thematics

Long term link between the partner and the field of expertise (life insurance & health, housing and real estate)

Content

Neutral journalistic content with Partner’s credibility

Feed by Edipresse and The Partner

Mini Website with deep level of navigation

Drupal give us the power to quickly build complete new website with all the function in a package.

= Corners = (2/2) Promotion Permanent presence on our website Direct access with the classic navigation of the online newspaper Search Engine effect Google Friendly Google Page Rank from our website give credibility to the corner too Links from the partner’website I Digital

Promotion

Permanent presence on our website

Direct access with the classic navigation of the online newspaper

Search Engine effect

Google Friendly

Google Page Rank from our website give credibility to the corner too

Links from the partner’website

= Newsletters = I Digital Content Client’s thematic Done by Edipresse with Drupal modules (text, images & videos) Promotion Sent by our mailing system

Content

Client’s thematic

Done by Edipresse with Drupal modules (text, images & videos)

Promotion

Sent by our mailing system

= Widget = I Digital Définition Dynamic insertion Web 2.0 interaction with Internaute Not linked to the website Content Client’s application Done by the client Content selected by the internaut

Définition

Dynamic insertion

Web 2.0 interaction with Internaute

Not linked to the website

Content

Client’s application

Done by the client

Content selected by the internaut

= Service Integration = I Digital Définition Give a service to the client Contextual : linked to the content The partner is associated to the service Content Done by client Example : When LeMatin.ch speak about a concert in Geneva. A link appear and ask to the client if he want to go the Concert in Train, Car,….if he select train it’s the service widget of Swiss RailRoad wich appears

Définition

Give a service to the client

Contextual : linked to the content

The partner is associated to the service

Content

Done by client

Example : When LeMatin.ch speak about a concert in Geneva. A link appear and ask to the client if he want to go the Concert in Train, Car,….if he select train it’s the service widget of Swiss RailRoad wich appears

NEED TO BE MORE SEXY FOR ADVERTISER & USERS

FOCUS ON MOBILITY PROJECT .. WHAT SERVICES DO YOU BRING WITH YOUR CONTENT ? A journalist write a story about the montreux jazz festival Drupal have a list a event(s) linked to mobility problem (readers want to go the Montreux Jazz Festival) (we use only taxonomy)

READERS READING THE ARTICLE CAN GO TO MONTREUX IN TRAIN, PLANE ? , CAR FORM(s) HERE TO GO WITH Swiss RailWays WE WILL CONTACT Geneva airport

AND ? In 2008 we were loosing with bad technology approach, bad organization and lack of commercial’s imagination some millions of dollars with 4 websites and 15 millions of page view by month In 2010 we will have benefits with 12 websites and 32 millions of pages views

TO CONTACT ME FOR MORE INFORMATION PIERRE JEAN DUVIVIER head of webfactory Digital & Business Development [email_address]