EDIPRESSE’s DRUPAL EXPERIENCE Pierre Jean Duvivier Responsable WebFactory Edipresse SA

WHO IS EDIPRESSE ? An International Media Company with 200 newspapers or magazines all over the world In Europe & Asia

SWISS FLAGSHIP NEWSPAPERS 49% edipresse

SWISS FLAGSHIP MAGAZINE

SWISS ONLINE ACTIVITIES Media Website Classified Website SWISS ONLINE ACTIVITIES REPRESENT A SIGNIFICATIVE PART OF THE EDIPRESSE SWITZERLAND REVENUE

THE ROAD TO DRUPAL

THE ORIGIN September 2007 Edipresse Switzerland was stuck with bad technical solution for its Media Website and searching for new one.

WHAT WE NEEDED ?

DRUPAL ANSWER

WHAT IS DRUPAL ? DRUPAL is an PHP Content Management System, Open Source and Free . « Build by everybody and Own by nodoby ». It works with the PHP / MySQL tandem (and support also PostGre) DRUPAL was created in 2000 by a student of the university of Anvers in netherland. - Dries Buytaert. At the end of 2008, more than 350.000 websites use this CMS with great website (MTV, Yahoo, Rue 89, France 24, Barack Obama website…) DRUPAL is simple, quick and customizable with a procedural mode of development mainly. DRUPAL have a great success after the VERSION 4 and 5 and have now a large professional module’s background ALL the MEDIA WEBSITE at Edipresse Switzerland are made with this CMS.

11 WEBSITES WITH DRUPAL IN 18 MONTHS Test phase with Magazine Website ( 1’000’000 pages views) Femina.ch LesQuotidiennes.com Dec 07 May 08 NashaGazeta.ch Industrial phase with Edipresse Media Website (30’000’000 pages views) Tdg.ch 24heures.ch Lematin.ch Terreetnature.ch Bilan.ch Jun 08 May 09 + 3 others website

FEMINA.CH 60 days

LESQUOTIDIENNES.COM 20 days

NASHAGAZETA 20 days

24 HEURES.CH 60 days

LEMATIN.CH 40 days

TDG.CH 60 jours

BILAN, TERRE et NATURE, and 3 others websites…between 20 – 40 jours.h

TEAM BUILDING

TEAM BUILDING

SCRUM DRUPAL ! Drupal is fully compatible with Scrum project management method because of it’s simplicity and real efficiency

www.terreetnature.ch www.tdg.ch www.NashaGazeta.ch www.lematin.ch 40 days 60 days 20 days 40 days NO SMALL WEBSITE NO BIG ONE only one application

DRUPAL PRODUCE LOW I.T MAINTENANCE Some Website Unique visitor/day Corrective Maintenance /Month 50’000 2 days / month 35’000 2 days / month 4’000 0.25 days / month 80’000 4 days / month 2’000 Very low

DRUPAL AS MEDIA CENTER

DRUPAL PRINT TO WEB The link between print to web is fully automatized Reporter write with Méthode His article in a Word Like Environnement XML Methode send an Xml Feed to our server Drupal Module Edipresse build a new drupal module to import the news from Print each 1 minute

EDIPRESSE NEWSDESK Each Backoffice of each website can Push and Retreive content from all others Drupal’s Backoffice

TECHNICAL SUCCESS Items May 09 Website under Drupal 11 Average Unique visitor / day 190’000 Average Quote to produce one website 40 days Average corrective maintenance load 12 days / month (only 60% FTE) Servers for this 11 websites 13 Server configuration Only Memcache + Load Balancing Classic LAMPP Cost cutting compare to old solution (equal items) to produce one website By 8

TRAFIC SUCCESS Fast website, SEO advanced method and easy to use backend produce more dynamic website . Mai 09 : 16 millions* Sept 07 : 5 millions * *Source REMPP NetMetrix (PageView)

BUSINESS SUCCESS All « classic newspaper» Media website loose money on the web around us. Thanks to Drupal will succeed to cut our global IT cost by 4. Thanks to our new digital organization ; IT / Commercial / Content work together to produce new offer for the advertiser. Our business is based on image and pages views only…all our content is free (except on Swisster.ch ). In 2010. Edipresse Classic NewsPaper Website will earn money.