The Writer As Digital Immigrant | Patrick Collings 2009

  • 647 views
Uploaded on

This is a presentation that I gave to a creative writing class at the University of Cape Town. It is based on my digital trends presentation but expands to look at the impact on creative and …

This is a presentation that I gave to a creative writing class at the University of Cape Town. It is based on my digital trends presentation but expands to look at the impact on creative and commercial writing. Like all my presentations it really needs a talking head in front of the slides. I have added notes to better explain some of the slides.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
647
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
54
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. the writer as digital immigrant creative writing master class patrick collings 25 August 2009
  • 2. former foreign correspondent pioneer in the south african internet partner in sagacite brand agency working both the business and creative side of branding author of the brand architect blog recipient of brand leadership award i am a digital immigrant
  • 3. image by tim morgan
  • 4. image by bernardo borghetti
  • 5. the digital landscape image by trey ratcliff
  • 6. let’s set the scene
  • 7. Note: Video of Digital Mad Men
  • 8. web 3.0 web 2 Photo by Stig Nygaard
  • 9. Note: Video highlighting the growth of social media
  • 10. image by jeff turner
  • 11. the flow, not the contours Note: The following slides indicate how changing applications serve similar digital needs over time
  • 12. must understand our own landscape photo by glado trouchky
  • 13. 1.5bn | 0.3% Note: South Africa’s share of global internet connectivity is .3% of 1.5 billion
  • 14. 51m | 10% Note: South Africa accounts for 10% of Africa’s connectivity
  • 15. 12m | 0.03% Note: The number of active blogs and the percentage from South Africa
  • 16. 340m | 0.5% Note: Readers of blogs and the percentage who read South African blogs
  • 17. 9.5% | 96% Note: Internet connectivity in South Africa versus percentage of adults owning a cell phone
  • 18. some final observations on the landscape
  • 19. Photo by Trey Ratcliff Note: Internet a combination of the big and the small
  • 20. Note: Video of Faris Yakob talking about recombinant culture
  • 21. photo by Oliver Wilke crowdsourcing
  • 22. smaller, more mature Photo by Akbar Simonse
  • 23. camera, action Photo by Wen Zhang
  • 24. as a society we are becoming more visual “video beats pictures beats text” - trendwatching.com 2008 report
  • 25. what sort of numbers are we talking about
  • 26. five billion videos serves each month by youtube 44 percent of all online video consumption in the U.S.A.
  • 27. Cisco: By 2013 Video Will Be 90 Percent of All Consumer IP Traffic and 64 Percent of Mobile
  • 28. a digital lubricant
  • 29. today, everyone can be a director
  • 30. video clip of user generated polo “commercial”
  • 31. But it is not only the directors who are going to
  • 32. what we need to consider now are the communication channels and models available to brand managers increasingly becoming a home to branded entertainment
  • 33. but not everyone is happy with the concept of branded entertainment Photo by Darwin Bell
  • 34. what about the news media
  • 35. monetize it
  • 36. TV Ads
  • 37. “Google is not the first company to confuse a large audience with an attractive business model” Financial Times, 20 August 2009
  • 38. user generated and premium content will that increasingly be the model?
  • 39. stop the Photo by Ed Schipul presses
  • 40. years from now, people will look at the new media business model and say it “happened” in the recession of 2008 / 2009
  • 41. Photo by Vanessa Pike-Russell what started as a trickle
  • 42. Miami Herald into third restructuring New York Sun closes aft New York Times Will Cut years Salaries; Washington Post to Offer Buyouts When newspapers fold Ad Declines in Mass Media US newspaper crisis deepens Seen as More Than Just Economic Christian Science Monitor abandons print edition Rocky Mountain News Folds Amid Ad Slump Hearst Plans to Slash, Sell or Shut Paper in Bay Area Hearst Shuts Down a Seattle Paper Gannett slashing dividend to preserve cash Washington Post Net Plunges Seattle Paper Advances Plans Cincinnati Post folds to Turn Into Online-Only Blender Magazine to Go Publication Online Only
  • 43. not only in the US, and not only newspapers
  • 44. those abandoning print either headed to...
  • 45. Photo by Kirk
  • 46. not coming back
  • 47. 1 the print business model was already under long-term threat from digital 2 great expense in returning to traditional print model 3 “recessionary push” will lead to changed habits and rituals
  • 48. abandoning print saves 50% costs, but ...
  • 49. online advertising not enough to sustain traditional news operations
  • 50. ? defining questions
  • 51. “it is possible to charge for content”
  • 52. © that’s my copyright
  • 53. photo by D Barefoot the rise of the bloggers
  • 54. America’s Photo by Jacob Botter newest profession
  • 55. 1,700,000 Note: Number of people in US making money from blogging
  • 56. 452,000 Note: Number of people in US earning their primary income from blogging
  • 57. 100,000 = $75,000 Note: Rule of thumb that 100,000 users translates into annual ad income of USD 75,000
  • 58. $75 - $200 Note: What people are charging for writing a blog
  • 59. $45,000 - $90,000 Note: What people are earning for blogging for a corporate
  • 60. 1% >$200,000 Note: One percent of bloggers earning more than USD 200,000
  • 61. journalists bloggers Note: rise of bloggers, drop of journalists in Washington photo by matthew bradley
  • 62. is trust the new slingshot Note: People increasingly trusting blogs rather than media organizations photo by Jennifer Hayes
  • 63. business model changing offline, not only online
  • 64. perhaps the internet is not such a safe place for traditional print media escaping the photo by Kyriakos recession
  • 65. digital doesn’t just mean the web Photo by Rienk Jan Schurer
  • 66. the kindle isn’t alone
  • 67. new business models are rapidly emerging
  • 68. expect to see early adoption by higher eduction
  • 69. what can history teach us
  • 70. remember when cell phones phoned
  • 71. before text messages
  • 72. before they took pictures
  • 73. before they recorded video
  • 74. before the applications
  • 75. do you remember before
  • 76. ? similar path for the e-reader
  • 77. subscription models
  • 78. the new textbook
  • 79. colour is coming
  • 80. so is video
  • 81. and competitors
  • 82. prices are falling
  • 83. new ad models are emerging
  • 84. “I find it hard to believe that the primary way of reading newspapers 10-plus years from now is going to be on printed paper.”
  • 85. our virtual reality
  • 86. virtuality is increasingly our present and future Photo by Jerry Charlotte Miller
  • 87. we have been preparing for virtuality for some time
  • 88. in our philosophy Jean Baudrillard (1929 - 2007)
  • 89. in our literature & films
  • 90. our children brought virtuality home
  • 91. we trade in currencies that we never actually hold
  • 92. we immerse ourselves in the game
  • 93. second life introduced the reality of virtual worlds to many adults
  • 94. video clip of sony home virtual world
  • 95. video clip of sony home virtual world
  • 96. virtual worlds were the next evolution of the internet
  • 97. 14!000!000 800!000 they came from september 2006 to june 2008, the number of second life members grew from 800,000 to 14,000,000
  • 98. 80!000 10!000 they played from september 2006 to february 2009, the number of simultaneous second life users grew from 10,000 to 80,000
  • 99. 35!000!000 15!000!000 they paid in the space of 42 months the average value of transactions per month on second life went from $15m to nearly $35m
  • 100. 64!000 44!600 they profited in february 2009 over 64,000 people had a positive linden dollar flow, up from 44,600 in september 2007
  • 101. 32 | 45 average age % female
  • 102. great virtual land rush philips c|net adidas mercedes bmw dell mazda microsoft reuters sony bmg vodafone l’oreal ibm mtv
  • 103. what went wrong?
  • 104. limited understanding + flawed strategy + rushed implementation is always going to end in tears
  • 105. goes on
  • 106. 3 to take out
  • 107. original, evolving, crowdsourced stories
  • 108. Note: Video promoting Wagner James Au’s book
  • 109. virtual stories with real consequences
  • 110. the rise of the avatar
  • 111. some are detailed
  • 112. of 26 million and counting
  • 113. unique avatars and within games
  • 114. Ray Winstone
  • 115. John Malkovich Anthony Hopkins Angelina Jolie
  • 116. avatars are child’s play
  • 117. 0 1,5 3,0 4,5 6,0 webkinz 6,0 clubpenguin 4,7 zwinky 4,4 neopets 3,6 imvu 2,4 barbiegirls 1,8 gaia 1,3 0,6 habbo 0,6 redlightcenter kaneva 0,6 second life 0,5 unique US visitors in Sept 07, in millions
  • 118. look east...
  • 119. 340 m i l l i o n accounts
  • 120. virtuality is a third of transmotion Photo by Chad Nicholson
  • 121. the second is transmedia
  • 122. the third is augmented reality
  • 123. Note: Augmented reality campaign in South Africa
  • 124. “One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real, the virtual from the real. In the future, that will become literally impossible. The distinction between cyberspace and that which isn’t cyberspace is going to be unimaginable” William Gibson
  • 125. Patrick Collings patrick@sagacite.co.za +27 (0)83 616 0967