stop the
presses patrick collings
sagacite brand agency
Photo by Ed Schipul

years from now, people will look at the new
media business model and say it “happened” in
the recession of 2008 / 2009

Photo by Vanessa Pike-Russell
what started as a trickle

Miami Herald into third
restructuring New York Sun closes afte
New York Times Will Cut
years
Salaries; Washington Post to
Offer Buyouts When newspapers fold
Ad Declines in Mass Media US newspaper crisis deepens
Seen as More Than Just
Economic
Christian Science Monitor
abandons print edition
Rocky Mountain News Folds
Amid Ad Slump
Hearst Plans to Slash, Sell or
Shut Paper in Bay Area
Hearst Shuts Down a
Seattle Paper
Gannett slashing dividend to
preserve cash
Washington Post Net Plunges
Seattle Paper Advances Plans
Cincinnati Post folds to Turn Into Online-Only
Blender Magazine to Go Publication
Online Only

not only in the US, and not only newspapers
Note: Spoke about situation of media in Europe and what magazines were doing to save costs and increase revenue

those abandoning print either headed to...

Photo by Kirk

not coming back

1 the print business model was already under
long-term threat from digital
2 great expense in returning to traditional print
model
3 “recessionary push” will lead to changed
habits and rituals

abandoning print saves 50% costs, but ...

online advertising
not enough to sustain
traditional news
operations

?
defining questions &
issues

“it is possible to charge for content”

© that’s my copyright

photo by D Barefoot
the rise of the bloggers

and that raises more questions about business models

is trust the new slingshot
Note: Spoke about research that some blogs
were more trusted than traditional media photo by Jennifer Hayes

online advertising
is evolving and
will evolve further

Note: Spoke about how online publications were allowing banner ads to briefly take over the home page

Note: This is a “banner” ad for Apple that uses large portions of the page to show an online video ad

changing offline, not only online

WSJ.com

perhaps
the internet
is not such
a safe place
for traditional
print media
escaping the
photo by Kyriakos recession

digital doesn’t just mean the web
Photo by Rienk Jan Schurer

the kindle isn’t alone

new business models are rapidly emerging
Note: Among other things mentioned subsidized e-readers for long-term subscription models

expect to see early adoption by higher eduction

what can history teach us

remember when cell phones phoned

before text messages

before they took pictures

before they recorded video

before the applications

do you remember before

?
similar path for the e-reader

subscription models

the new textbook

colour is coming

so is video
Note: Probably several years down the line

and competitors

prices are falling

new ad models are emerging
Note: Whilst the Kindle does not yet carry formal advertising, this promotional offering from Showtime is available

1the decline of the traditional newspaper
business model will have a profound
impact on the future of digital information
and advertising

2
the divide between free and paid,
commodity and premium will
become more distinct

3
web revenue models will be tested,
found wanting and will evolve

4
media owners will seek the control of
the e-reader, copy the mobile phone
business model, and content and
advertising will follow

“I find it hard to believe that the
primary way of reading newspapers
10-plus years from now is going to
be on printed paper.”

Patrick Collings
patrick@sagacite.co.za
+27 (0)83 616 0967