Augmented reality
as a design component
of Cape Town
Presentation by
Patrick Collings, Sagacite Brand Agency
Cape Town Creative Cluster, Design Indaba
February 2009
photo by Kieran Connellan http://www.flickr.com/photos/mrhappy8/357028037/sizes/o/

is Cape Town a design city
In what way could design make a difference to the Cape Town central city
(related the presentation to the topic of the conference. argued that relevant
information delivered at the right time is an important design component of a city)

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Photo by Patrick Boury http://www.flickr.com/photos/pbo31/223047944/sizes/o/

this presentation is
technically barren
Photo by Estado Lateral Media Lab http://www.flickr.com/photos/i2offplusr3nder/2493389484/sizes/o/

Augmented reality deals with the combination
of real-world and computer-generated data,
where computer graphics objects are blended
into real footage in real time.

Augmented reality is the real-time delivery of
digital information to enhance or enable a
geographical / physical experience
(expanded on the previous definition to make it broader and include
delivery via channels such as sms and bluetooth)

as a society we are comfortable
Photo by Mo Riza http://www.flickr.com/photos/moriza/272912203/sizes/o/

with the tools
on hand
Photo by Massimo Regonati Lab http://www.flickr.com/photos/mastrobiggo/2414317157/sizes/o/

and a desire to know more

consuming
information
in layers

our reality coexists
with our virtuality

in our literature
& films

in our
philosophy
Jean Baudrillard (1929 - 2007)
(french philosopher who tackled the concept of virtuality in society)

we trade in
currencies
that we never
actually hold

second life
introduced
the reality
of virtual
worlds to
many adults

transmedia
(an important theme that looks at how society moves between the real
and the virtual. spoke about campaigns that encourage this)

we have the tools

bringing it all together

(in the nearby town of stellenbosch, more than 20 sculptures have been place on
the sidewalks with numbers that can be smsed for more information)

(introduced the audience to the concept of qr codes)

(this slide and the next looked at the future of mobile devices using positioning and image
recognition to provide more information about a geographical location)

layering the information

user content
marketing information
geographic reality

design needs to exist in all the
layers, in the reality as well as the
virtual and in their combination

Thank you
patrick collings
patrick@sagacite.co.za
+27 83 616 0967