Augmented Reality | Patrick Collings

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    Augmented Reality | Patrick Collings - Presentation Transcript

    1. Augmented reality as a design component of Cape Town Presentation by Patrick Collings, Sagacite Brand Agency Cape Town Creative Cluster, Design Indaba February 2009 photo by Kieran Connellan http://www.flickr.com/photos/mrhappy8/357028037/sizes/o/
    2. is Cape Town a design city In what way could design make a difference to the Cape Town central city (related the presentation to the topic of the conference. argued that relevant information delivered at the right time is an important design component of a city)
    3. ly ck ui q y b go es ut n i m 10 Photo by Patrick Boury http://www.flickr.com/photos/pbo31/223047944/sizes/o/
    4. this presentation is technically barren Photo by Estado Lateral Media Lab http://www.flickr.com/photos/i2offplusr3nder/2493389484/sizes/o/
    5. Augmented reality deals with the combination of real-world and computer-generated data, where computer graphics objects are blended into real footage in real time.
    6. Augmented reality is the real-time delivery of digital information to enhance or enable a geographical / physical experience (expanded on the previous definition to make it broader and include delivery via channels such as sms and bluetooth)
    7. as a society we are comfortable Photo by Mo Riza http://www.flickr.com/photos/moriza/272912203/sizes/o/
    8. with the tools on hand Photo by Massimo Regonati Lab http://www.flickr.com/photos/mastrobiggo/2414317157/sizes/o/
    9. and a desire to know more
    10. consuming information in layers
    11. our reality coexists with our virtuality
    12. in our literature & films
    13. in our philosophy Jean Baudrillard (1929 - 2007) (french philosopher who tackled the concept of virtuality in society)
    14. we trade in currencies that we never actually hold
    15. second life introduced the reality of virtual worlds to many adults
    16. transmedia (an important theme that looks at how society moves between the real and the virtual. spoke about campaigns that encourage this)
    17. we have the tools
    18. bringing it all together
    19. (in the nearby town of stellenbosch, more than 20 sculptures have been place on the sidewalks with numbers that can be smsed for more information)
    20. (introduced the audience to the concept of qr codes)
    21. (this slide and the next looked at the future of mobile devices using positioning and image recognition to provide more information about a geographical location)
    22. layering the information
    23. user content marketing information geographic reality
    24. design needs to exist in all the layers, in the reality as well as the virtual and in their combination
    25. Thank you patrick collings patrick@sagacite.co.za +27 83 616 0967

    + Patrick CollingsPatrick Collings, 8 months ago

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