0
Advertising
Experience
               Pete Barry
  User Experience Director - Modern Climate




        Miami Ad School -...
What do you do?
Experiences

• Something that sucked
• Something that rocked
• Something that I did
• Something that you should do
Something That
Sucked
Awesome Idea
Horrible Idea
FAIL
Something That
Rocked
Interactive

• Click
• Touch
• Speak
• Look?
Something That
   I Did
Experience = Payoff?

• Double the expected visits
• 12% Click through to product page
• 28,163 Total unique visitors
Something That
You Should Do
Three Things

• What makes great experiences great?
• Get influenced & stay informed
• Care
Thank You
          Pete Barry
User Experience Director - Modern Climate

      pbarry@modernclimate.com

          @PJBFCP
Advertising Experience
Advertising Experience
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Advertising Experience

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November 23, 2009 Miami Ad School Minneapolis, MN

I was asked to speak to students about my role as User Experience Director at Modern Climate. This is the deck for that presentation.

Published in: Technology, Business
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  • Transcript of "Advertising Experience"

    1. 1. Advertising Experience Pete Barry User Experience Director - Modern Climate Miami Ad School - November 23, 2009
    2. 2. What do you do?
    3. 3. Experiences • Something that sucked • Something that rocked • Something that I did • Something that you should do
    4. 4. Something That Sucked
    5. 5. Awesome Idea
    6. 6. Horrible Idea
    7. 7. FAIL
    8. 8. Something That Rocked
    9. 9. Interactive • Click • Touch • Speak • Look?
    10. 10. Something That I Did
    11. 11. Experience = Payoff? • Double the expected visits • 12% Click through to product page • 28,163 Total unique visitors
    12. 12. Something That You Should Do
    13. 13. Three Things • What makes great experiences great? • Get influenced & stay informed • Care
    14. 14. Thank You Pete Barry User Experience Director - Modern Climate pbarry@modernclimate.com @PJBFCP
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