2. A new and exciting opportunity…

3. Two formidable and highly regarded magazine titles

4.  First published in 1845
 Longest continuously published magazine in the US
 Won 2011 National Magazine Award for General Excellence
 Independently ranked among the Top 10 US consumer
media for the “most credible” and the “most objective”
 Scientific American delivers 117,980 Opinion Leaders
ranking #7 against all magazines in the Erdos & Morgan
Opinion Leaders 2013 report
 First published in 1869
 #1 weekly journal in multidisciplinary sciences for the sixth
consecutive year
 Awarded ‘Journal of the Century’ and named
‘the most influential journal of the last 100 years (1909-2009)
 Authors include Watson & Crick, Michael Faraday, Francis
Collins and Albert Einstein
 Nature delivers 71,916 Opinion Leaders ranking #25 against
all publications in the Erdos & Morgan Opinion Leaders
2013 report
151 Nobel Prize scientists
have contributed over
245 articles
270 Nobel Prize scientists have
contributed over 1,700 articles

5. 1.7 Million Likes
776k Followers
250k Followers
286k Likes
116k Followers
331k Followers
12.2 Million
Monthly
Page Views
8.2 Million
Monthly Page
Views
 10 out of the 12 pharmaceutical companies
included in the Fortune 500 list have online
access to Nature.
 Nature online delivers 33,105 Opinion Leaders
ranking #30 against 105 measured websites
 1 of every 4 Washington DC insiders turns to
Scientific American in print
 Scientific American Online delivers 28,474
Opinion Leaders ranking #33 against 105
measured websites
Sources: MRI Spring 2012, MMR 2012,Erdos & Morgan Opinion Leaders 2012 report

6. Distinctly branded
Expertly written
Beautifully illustrated
Creatively produced

7. Innovative Content…
 12-14 page supplement
 Newsworthy and relevant topics
 Bound into Scientific American and independently
bound as an accompanying supplement with
issues of Nature
 An accompanying microsite with additional multimedia
options

8. Innovative Possibilities…
 Global/Continent/Country level
distribution
 Accompanying purpose-made and
editorially-led videos
 Custom webcasts inviting an interactive
forum for reader questions
 Additional distribution with other NPG
journals or at select conferences
The opportunity to stimulate international interest and debate from an engaged
audience on topics related to the sponsor can be further established through scalable
options and tailored possibilities:

9. POTENTIAL
COMBINED
AUDIENCE
POLICYMAKERS
KEY SCIENTIFIC,
ACADEMIC AND
RESEARCH
OPINION LEADERS
EDUCATED AND
ENGAGED
CONSUMERS/
CITIZENS
BUSINESS,
FINANCIAL AND
VENTURE CAPITAL
SECTORS
EDUCATORS &
STUDENTS
SCIENCE,
BUSINESS AND
CONSUMER
MEDIA OUTLETS

10. To learn more about this unique and exclusive
sponsorship opportunity please contact us
Reya Silao
Head of Sponsorship & Reprints
Nature Publishing Group
T: +44 20 7843 4977
E: r.silao@nature.com
Jeremy Abbate
Director of Global Media Solutions
Scientific American
T: +1 212 451 8859
E: jabbate@sciam.com