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Trisa Electronic Profile
 

Trisa Electronic Profile

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    Trisa Electronic Profile Trisa Electronic Profile Presentation Transcript

    • „Made by people for people“ Trisa Sales & Marketing 2009 2
    • WELCOME OF TRISA ELECTRO Vitus Studer, CEO TE Philipp Studer, Junior CEO TE Andrea Dieziger, Assistant CEO TE Manfred Nicoletti, Export Manager TE Trisa Sales & Marketing 2009 3
    • Agenda History (past, present, future) Electrical appliances: Advantages / Benefits; philosophy (brand, services, innovation) Potential product groups and articles Why with Trisa Electro and this branch? Next steps (potential partnership) Trisa Sales & Marketing 2009 4
    • Trisa Group Hystorical Swiss Group (turnover 250mio, 1000 employees) founded in 1887. Active through several Companies in different branches like small domestic appliances, toothbrushes and oral care, hairbrushes, hair accessoires and houshold articles. Based on hard export competence (95% is export) since decades, to europe and around all the word. Trisa Sales & Marketing 2009 5
    • History 1964 Introduction of 1st electrical toothbrush worldwide Trisa Sales & Marketing 2009 6
    • Trisa electric Trisadent 1971 Launch of 2nd generation of electrical toothbrushes Trisa Sales & Marketing 2009 7
    • 1971 1st direct replacement brushes for hairstyling worldwide Trisa Sales & Marketing 2009 8
    • 1977 own production of electrical toothbrushes and hairdryers Trisa Sales & Marketing 2009 9
    • 1977 success of hairstyling set, until 1995 (!) in assortment Trisa Sales & Marketing 2009 10
    • 1981 successful line extension (general agent WIK Germany for CH) 11 Trisa Sales & Marketing 2009
    • 1982 worldwide 1st Accu generation with revolutionary cabinet induction Trisa Sales & Marketing 2009 12
    • 1987 Foundation Trisa Electro + new General Agent for Krups CH (in addition to Trisa oralcare and hairstyling) Trisa Sales & Marketing 2009 13
    • Stop Krups activities (Moulinex bought Krups 1992) Start export Austria Trisa Sales & Marketing 2009 14
    • 01.01.1997 Start with complete range brand Trisa: after dentalcare and hairstyling, new household Trisa Sales & Marketing 2009 15
    • Anno 2000 Trisa Sales & Marketing 2009 16
    • 2003 New building ready, Triengen Trisa Sales & Marketing 2009 17
    • Ecological aspects No air conditioning, but cooling by construction building elements on the ceiling Solar cell facility for 60‘000 KW of electricity output Ground water sourcing saves up 20‘000 liter of oil/year; heating during winter, cooling during summer Trisa Sales & Marketing 2009 18
    • Figures Foundation: 1987 Turnover 2008: CHF 29.5 Mio. Export Markets: CHF 9.9 Mio. (+50%!, ref. 2007) Austria (Möbelix, Mediamarkt/Saturn, Cosmos, Interspar) France (Carrefour, Cora, Leclerc, Intermarché) Germany (Möbelix, General Contractor=GC HKS) Hungary (GC) Ucraine (GC) Former Yugoslavia (GC) Bulgaria (TRISA Bulg.) Nepal Russia •Jordan, Iran Trisa Sales & Marketing 2009 19
    • Vision We want to be leader in CH and Austria. Expand our export area with excellence, quality and market oriented range of household electrical appliances. As well as with perfect full range services. Target:  50% Export / 50% CH Trisa Sales & Marketing 2009 20
    • Mission statement Through innovation, speed and flexibility we want to be a market leader Continuos market research/analyze and implementation of new technologies are the supporting tools With partnership and the right people: emphasize TRISA spirit (inside and with TRISA partners) Trisa Sales & Marketing 2009 21
    • Innovativ Instruction manuals In 12 different languages (D/F/I/E/CZ/H/SLO/KRO/ RU/BU/PO/TU), upgradeable for further languages Pictorial representation for easy understanding Trisa Sales & Marketing 2009 22
    • Packaging Modern Design Colored Trisa Sales & Marketing 2009 23
    • Why with Trisa Electro? Why with electrical appliances? AAA partnership: trust, reliability and open communication; slim and optimized process/structure Competent and entrepreneurial employees: focused to satisfy your needs simply and efficient Service range: complete and fully customized e.g. training etc Speed: answer/offers to your inquiries within 24h Handsome business (success stories) Trisa Sales & Marketing 2009 24
    • Product Groups Trisa Sales & Marketing 2009 25
    • Dentalcare „For a big bright smile“ Trisa Sales & Marketing 2009 26
    • Hairstyling „For the beauty in you“ Trisa Sales & Marketing 2009 27
    • Health and Fitness „For body and soul“ Trisa Sales & Marketing 2009 28
    • Coffeetime „For a relaxed break“ Trisa Sales & Marketing 2009 29
    • Kitchentime „For the better taste“ Trisa Sales & Marketing 2009 30
    • Cheese and Grill „For pleasure times“ Trisa Sales & Marketing 2009 31
    • Ironing „For professionals and travellers“ Trisa Sales & Marketing 2009 32
    • Cleantime „For a cleaner World“ Trisa Sales & Marketing 2009 33
    • Hot and Cool touch „For cool and hot people“ Trisa Sales & Marketing 2009 34
    • Market Share of Trisa Electro (source FEA 2006) Article 2006 Article 2006 Article 2006 Electrical toothbrush 24% Sandwichtoaster 14% Espresso machine 18% incl. Sonic (double plates) Table oven 29% Hairclipper 26% Steam station 11% Stand Mixer 18% Deep fryer 17% Slicer 16% Table & outdoor grill 49% Raclette, Partygrill 23% Filter coffee machine 11% Toaster (clip) 21% Vacuum cleaner 23% Toaster 14% Tower Fan 24% Bread baker 10% Micro wave 4% Kettle 20% Hairdryer 18% Trisa share in CH on small electrical appliances (overall) > 20%! Trisa Sales & Marketing 2009 35
    • Next Steps? Trisa Sales & Marketing 2009 36
    • Which products/product ranges ideal for you? Each country is different from the other Not necessary full range (focus from the beginning on groups) Previous shall check situation and market: I want this? Yes/no partnership? Yes: which product range(s)? Which kind of products? Feedback with decision about products/ranges, and local market We will submit you offers/documentation and support you with all what you need to be successful Trisa Sales & Marketing 2009 37
    • Conclusion Welcome to visit Trisa Electro during 2008 Future partnership with Trisa Electro Advantages / Benefits (brand, services, innovation) Matching product groups and articles Alternative Trisa Sales & Marketing 2009 38
    • Suggestion next steps Basic general decision Market check feedback / contact / visit / questions Follow up from our side regular and soon Trisa Sales & Marketing 2009 39
    • Your contact at Trisa Electro Piyush Tulsian Tel +91 11 43211222 Tel Mob +91 9818836186 Fax +91 11 43211205 Piyush.tulsian@htpl.co.in Himalayan Times Pvt Ltd, New Delhi India Trisa Sales & Marketing 2009 40
    • THANK YOU for your attention! Trisa Sales & Marketing 2009 41