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Fmcg

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  • 1. CRM IN FMCG SECTOR BY: PiYush Ojha 12BsP1927 sec-B
  • 2. Advantage of CRM in FMCG sector        Understanding customers behaviors. Effective communication and sharing of information the whole company Gaining market insight to accelerate innovation process Develop customer center process Creating competitive advantage Customer satisfaction Customer retenstion and loyalty
  • 3. Implementing CRM in FMCG sector       we arrange clear goals and which could pave way for future process and successful application of CRM according to reality. Business process automation On-line information communication Process standardization Summarize experience model Available information accumulation
  • 4. potential needs and max value of customers     Support market event, convert market event to opportunity Sales representative and manager could apply scheduling, approving and visiting management Evaluate sales workers and managers by performance system Create report supporting decision-making analysis  Consider FMCG product as application foundation platform
  • 5. Challenge facing the consumer good industry  Trend towards concentration  Diversification of sales channel Decreasing efficiency of traditional advertisement initiatives Falling brand recognition verses increasing price consciousness create an unified view of supply channel holders   
  • 6. Approaches in fMCG sector        The customer life-cycle Multi channel CRM Visit and route planning Refunding management Campaign management Point of sale (POS) Activity and action management
  • 7. Conti…     CRM for FMCGs has evolved from a customer facing application to a customer-centric strategy that manages the complete cycle from customer needs to product delivery. Increase wallet-share by brand building  Trade promotion to maximize product sales Profiling information plus transaction and feedback data.
  • 8. k n a h T u o Y

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