Lunch and Learn:Facebook, Twitter, & LinkedIn"how to": tips, tricks, and best           practices
ObjectivesDuring todays Lunch and Learn we will discuss:  ● Why use social media  ● How to leverage social media for your ...
WHYWhat should we care about social media?
Why should businesses care about socialmedia?22% of all time spent online now is on social networking sites http://blog.ni...
The Big Boys of 2011 in the U.S.
GOALSWhy use social media?
Goals for using social media as a businessWebsite optimization ● Increase traffic to your website & boost SEOIncrease awar...
HOWBest practices for using Facebook, Twitter, and LinkedIn
Making the most of social media ● Integrate social media into your existing marketing efforts     ○ Include social media l...
Facebook vs. Twitter vs. LinkedInFacebookPersonal and professional online network based around "friends" and "fans"Twitter...
Facebook
Facebook: Setting up a page for your business ● Profiles are for people, pages are for businesses ● Characteristics of pag...
Choosing a page category ● Helps you rank in more relevant searches ● Cant change a category after youve created a page ● ...
Facebook for Business (facebook.com/business) ● Access tips for business page optimization ● Ads enable you to target spec...
Best practices for using Facebook ● Create engaging content: Use applications like YouTube video box to   enhance your pag...
Facebooks EdgeRank AlgorithmThe more engagement your posts receive, the more recent the engagement,and the greater the aff...
Example of a strong Facebook page
Twitter
Twitter Glossary ● Tweet: A post or status update of 140 characters or less ● Mention: Can mention someone elses account w...
Example of a Twitter Reply
Example of hashtag use
Twitter for Business (business.twitter.com) ● Access resources such as tweet and follow buttons ● Opportunity for advertis...
Best Practices for using Twitter  ● Create engaging content: Establish a consistent voice, share links and    resources, a...
Helpful tools for using Twitter ● Use Tweetdeck to streamline your twitter activity and get realtime   updates when someon...
LinkedIn
Best Practices for LinkedIn ● Create engaging content: Offer educational content in your profile,   use applications such ...
Example of a strong LinkedIn profile
Managing your social media presenceMonitor ● Scan Google Alerts for your name, brand, and products ● Use Social Mention or...
MORE TOOLSTools for monitoring and managing your social media                                          presence
Hootsuite.comStreamline your social media process and schedule future posts
Topsy.comReal time search for the social web
SocialMention.com ● Monitor your "mentions" in social media ● Can receive social media alerts via email
Google Alerts (google.com/alerts) ● Get email alerts of the latest Google results on a specific word or topic   of your ch...
ExamplesBusinesses effectively using social media
Matthew Weiss
Matthew Weiss
Matthew Weiss Specific Techniques1. Regular, relevant and timely content on his blog2. Using Facebook and Twitter to ampli...
Spohn Ranch Skateparks
Bramble Berry
Questions & Answers
ActivityPick a tool: Facebook, Twitter, or LinkedInPick one or more techniques:  ● Create engaging content  ● Develop a ne...
Resources1. Social media in plain English (Video) - http://bit.ly/nvuWjM3. Best business social media tools (Inc.) - http:...
Additional resourceswww.synotac.com/lunch - weekly lunch & learns on digitalmarketingwww.synotac.com/resources & www.synot...
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Synotac Lunch and Learn: Social Media

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Facebook, Twitter & LinkedIn “how to:” tips, tricks and best practices

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Synotac Lunch and Learn: Social Media

  1. 1. Lunch and Learn:Facebook, Twitter, & LinkedIn"how to": tips, tricks, and best practices
  2. 2. ObjectivesDuring todays Lunch and Learn we will discuss: ● Why use social media ● How to leverage social media for your business or organization ● Best practices for using Facebook, Twitter, and LinkedIn ● How to manage your social media accounts
  3. 3. WHYWhat should we care about social media?
  4. 4. Why should businesses care about socialmedia?22% of all time spent online now is on social networking sites http://blog.nielsen.com/nielsenwire/global/social-media-accounts-for-22-percent-of-time-online/52% of Facebook users and 33% of Twitter users engage with the platformdailyhttp://pewinternet.org/Reports/2011/Technology-and-social-networks/Summary/Findings.aspxThe overall number of people using social media sites has nearly doubledsince 2008http://pewinternet.org/Reports/2011/Technology-and-social-networks/Summary/Findings.aspx
  5. 5. The Big Boys of 2011 in the U.S.
  6. 6. GOALSWhy use social media?
  7. 7. Goals for using social media as a businessWebsite optimization ● Increase traffic to your website & boost SEOIncrease awareness of your company / service ● Promote brand awareness ● Attract and engage potential customers (virtual "word of mouth") ● Better manage and monitor your brand and online presence (keep an ear out for what people are saying about you)Connect with your customers ● Provide customer support ● Solicit feedback ● Establish your industry expertise and provide valuable resources
  8. 8. HOWBest practices for using Facebook, Twitter, and LinkedIn
  9. 9. Making the most of social media ● Integrate social media into your existing marketing efforts ○ Include social media links in your email signature, website, blog, email newsletter, etc. ● Amplify existing content ○ Publicize existing content such as blog posts, email newsletters, and upcoming events ● Streamline your social media processes ○ Reach wide audiences with minimal time expenditure
  10. 10. Facebook vs. Twitter vs. LinkedInFacebookPersonal and professional online network based around "friends" and "fans"TwitterPublic "microblogging" site for instant communication and informationsharingLinkedInFocused business networking
  11. 11. Facebook
  12. 12. Facebook: Setting up a page for your business ● Profiles are for people, pages are for businesses ● Characteristics of pages: ○ Always public ○ Can designate multiple admins ○ Can choose an appropriate page "category" ○ Dont need approval to become a fan ● Groups vs. pages: Groups are for communities of people with a common interest, pages are for brands or entities with "fans" ● Places: Location-based marketing (use "check-ins" at your location)
  13. 13. Choosing a page category ● Helps you rank in more relevant searches ● Cant change a category after youve created a page ● Each category has different fields on the Info sub-page
  14. 14. Facebook for Business (facebook.com/business) ● Access tips for business page optimization ● Ads enable you to target specific demographics
  15. 15. Best practices for using Facebook ● Create engaging content: Use applications like YouTube video box to enhance your page, add photos and videos, create contests and polls, or pose questions ● Develop a network: Interact with fans, "like" other businesses and they may "like" you back ● Connect to your other digital platforms: Link your email signature, website, blog, email newsletter, Twitter, Slideshare, YouTube, and more to your Facebook page
  16. 16. Facebooks EdgeRank AlgorithmThe more engagement your posts receive, the more recent the engagement,and the greater the affinity between user and "edge" creator, the greater thelikelihood that your posts appear in your fans newsfeeds.
  17. 17. Example of a strong Facebook page
  18. 18. Twitter
  19. 19. Twitter Glossary ● Tweet: A post or status update of 140 characters or less ● Mention: Can mention someone elses account with an @ symbol (e.g. "lunch and learn hosted by @synotac") ● Retweet: Click Retweet below someone elses message, and you can share it with your followers (e.g. retweeting a useful article) ● Hashtag: Use a # symbol before a word to create categories (e.g. "keep updated with Synotac lunch and learns http://bit.ly/pVXZau #lunch") ● Message: Start your tweet with DM or D to send a private message to someone (e.g. "DM @synotac what is the lunch and learn topic?")
  20. 20. Example of a Twitter Reply
  21. 21. Example of hashtag use
  22. 22. Twitter for Business (business.twitter.com) ● Access resources such as tweet and follow buttons ● Opportunity for advertising through promoted tweets, etc.
  23. 23. Best Practices for using Twitter ● Create engaging content: Establish a consistent voice, share links and resources, ask questions, use hashtags, use photos, use geolocation, and more ● Develop a network: Comment on others tweets and retweet what others have posted, find potential leads and regional tweets with Advanced Search ● Connect to your other digital platforms: Link Twitter to your LinkedIn account and to your blog, website, eNewsletter, and moreAdditionally: ● Use Twitter Search to monitor whats being said about your organization or product
  24. 24. Helpful tools for using Twitter ● Use Tweetdeck to streamline your twitter activity and get realtime updates when someone tweets a phrase or topic youre following (allows you to monitor your brand and seize opportunities) ● Use a URL shortening tool like bit.ly ● Find people in your industry on twellow.com (like a Twitter phone directory by industry) ● Use twittergrader.com to evaluate your Twitter influence
  25. 25. LinkedIn
  26. 26. Best Practices for LinkedIn ● Create engaging content: Offer educational content in your profile, use applications such as Slideshare or ReadingList by Amazon, link to your blog, products, etc. ● Develop a network: Lead or join a "Group" to discuss industry-related topics, update your status frequently, and use the Question and Answer function to engage in industry-related conversations. ● Connect to your other digital platforms: Link your email signature to LinkedIn, and link to your website, blog, etc.
  27. 27. Example of a strong LinkedIn profile
  28. 28. Managing your social media presenceMonitor ● Scan Google Alerts for your name, brand, and products ● Use Social Mention or Topsy to monitor your online presenceUpdate ● Streamline and automate your updates using Hootsuite or by linking your accounts ● Write blog posts and push out to all your social media accountsEngage ● Scan LinkedIn questions, Facebook conversations, etc. and spend a few minutes responding
  29. 29. MORE TOOLSTools for monitoring and managing your social media presence
  30. 30. Hootsuite.comStreamline your social media process and schedule future posts
  31. 31. Topsy.comReal time search for the social web
  32. 32. SocialMention.com ● Monitor your "mentions" in social media ● Can receive social media alerts via email
  33. 33. Google Alerts (google.com/alerts) ● Get email alerts of the latest Google results on a specific word or topic of your choice
  34. 34. ExamplesBusinesses effectively using social media
  35. 35. Matthew Weiss
  36. 36. Matthew Weiss
  37. 37. Matthew Weiss Specific Techniques1. Regular, relevant and timely content on his blog2. Using Facebook and Twitter to amplify the reach of his new content byposting links to new articles3. Following Twitter topics (hashtags) that his prospects will use, and directmessaging them valuable resources
  38. 38. Spohn Ranch Skateparks
  39. 39. Bramble Berry
  40. 40. Questions & Answers
  41. 41. ActivityPick a tool: Facebook, Twitter, or LinkedInPick one or more techniques: ● Create engaging content ● Develop a network ● Connect to your other digital platformsDevelop a social media strategy using the tool and technique(s) youvechosen.
  42. 42. Resources1. Social media in plain English (Video) - http://bit.ly/nvuWjM3. Best business social media tools (Inc.) - http://bit.ly/nQK0xl5. Twitter overview and lexicon - http://bit.ly/opwm006. URL shortening tool - www.bit.ly
  43. 43. Additional resourceswww.synotac.com/lunch - weekly lunch & learns on digitalmarketingwww.synotac.com/resources & www.synotac.com/blog - resourcesrelated to digital marketing

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