Your SlideShare is downloading. ×
State of the Business Owner Accelerators Webinar, July 12
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

State of the Business Owner Accelerators Webinar, July 12

1,136
views

Published on

Published in: Business, News & Politics

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,136
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
146
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. State of the Business Owner 2012 Marketing & Technology Accelerators Accelerators Webinar July 12, 2012 Presented by: Cameron Madill, President and Founder, Synotac Jed Bickford, Director of Marketing, EMyth 333 SW Fifth Avenue, Suite 350 | Portland, OR 97204 | 800-620-0307 | www.synotac.com © Synotac Design, LLC 2012
  • 2. Presenters Cameron Madill Jed Bickford President & Founder, Director of Marketing, Synotac EMyth For Guides & Additional Resources www.stateoftheowner.com
  • 3. Webinar Questions & CommentsTwitter Hashtag: #sobo2012GoToWebinar chat For Guides & Additional Resources www.stateoftheowner.com
  • 4. BackgroundFor Guides & Additional Resources www.stateoftheowner.com
  • 5. State of the Business OwnerGoal: Learn about the success factors helpingsmall and midsize businesses succeed in 2012 Research gathered from a study of 802 business owners in early 2012 see the full research report at stateoftheowner.com KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 6. The Planner and The Pessimist Businesses owned by Planners... Grew faster in 2011 Had higher annual revenues Were more profitable Were more optimistic about 2012 KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 7. The Three Keys to the Growth EngineFundamentals Accelerators People KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 8. Accelerators:Marketing & Technology For Guides & Additional Resources www.stateoftheowner.com
  • 9. "Half the money I spend on marketing iswasted; the trouble is I dont know which half." - John Wanamaker KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 10. 4 out of every 5 dollars spent on marketing by small and midsize companies are wasted KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 11. KEY #2 - ACCELERATORSFor Guides & Additional Resources www.stateoftheowner.com
  • 12. "Because the purpose of business is to createa customer, it has only two basic functions:marketing and innovation....marketing is thedistinguishing, unique function of thebusiness." - Peter Drucker KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 13. A Tale of Two Entrepreneurs KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 14. Greg Crabtree KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 15. Business Owner #2 KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 16. A Tale of Two Entrepreneurs KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 17. Marketing &Technology Research For Guides & Additional Resources www.stateoftheowner.com
  • 18. What do you do? KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 19. Critical Marketing Questions1. WHO does your marketing implementation?2. HOW MUCH do you budget for marketing?3. HOW do you decide what to do and monitor results? KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 20. Primary Marketing Resource KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 21. Marketing BudgetsThe size of the marketing budget did not have asubstantial impact on growth rates.The average budget was 5.9%, and we found arange of budget sizes at all growth rates.Takeaway: Spend what is right for yourbusiness to reach your objectives. KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 22. Marketing Planning & MonitoringDo you have a marketing plan that you revisit atleast quarterly to evaluate results? KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 23. Marketing and PlannersOnly 35% of respondents had a marketing plan they evaluated at leastquarterly. KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 24. Last Website Redesign KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 25. Percentage of leads from digital KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 26. How to Use Technology to Accelerate Your Growth For Guides & Additional Resources www.stateoftheowner.com
  • 27. It can measure business results,leading to insights and opportunities KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 28. It can measure business results,leading to insights and opportunities IF you know why those numbers matter and how to change them KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 29. It can give you access to prospects you could not afford to reach KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 30. It can give you access to prospects you could not afford to reach IF you understand who yourprospects are and what problem you solve for them KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 31. Great Companies and Innovation KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 32. Monitor Your Results Effectively For Guides & Additional Resources www.stateoftheowner.com
  • 33. Measurement and SuccessBusinesses that monitor their lead generationand website analytics outperformed those thatdid not:- They grew 20% faster in 2011- They are twice as optimistic about 2012- They generated 30% more revenue overall KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 34. Why Does Measurement Fail?1. Don’t setup meaningful goals because youdont know benchmarks(what’s realistic and possible)2. Don’t know how to improve what you aremeasuring(access to resources) KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 35. "Insanity: doing the same thing over and overagain and expecting different results" Albert Einstein KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 36. Educate Your CustomersFor Guides & Additional Resources www.stateoftheowner.com
  • 37. Reaching customers before theydecide to buy KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 38. What do those 97%want to hear about? KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 39. Product data vs. market dataAs soon as you start talking about product data,97% of the audience stops listening and youlose permission to keep marketing to them. KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 40. Examples3 reasons you need to buy a super computer VS.How top research labs increase productivity without buying anything5 ways a logistics company can improve your supply chain VS.Free online tool to calculate the easiest way to route products to Asia4 ways that a translation company saves you money VS.Use our free reading level calculator to reduce translation costs and increaseaccuracy KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 41. Educational Marketing KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 42. Focusing on your customers needs before they are ready to buy allowsyou to build a relationship before they start price shopping KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 43. Stephens Margolin KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 44. Stephens Margolin KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 45. Stephens Margolin KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 46. The Digital Marketing Ecosystem For Guides & Additional Resources www.stateoftheowner.com
  • 47. The Digital Marketing Ecosystem KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 48. 4 out of every 5 dollars spent on marketing by small and midsize companies are wasted KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 49. Marketing and PlannersOnly 35% of respondents had a marketing plan they evaluated at leastquarterly. KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
  • 50. POLL KEY #2 - ACCELERATORSFor Guides & Additional Resources www.stateoftheowner.com
  • 51. Accelerators ResourcesFree Resources: synotac.com/resourcesTrainings: synotac.com/trainingsAssessments & Services: synotac.com/services KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com