State of the Business Owner Accelerators Webinar, July 12
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State of the Business Owner Accelerators Webinar, July 12

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    State of the Business Owner Accelerators Webinar, July 12 State of the Business Owner Accelerators Webinar, July 12 Presentation Transcript

    • State of the Business Owner 2012 Marketing & Technology Accelerators Accelerators Webinar July 12, 2012 Presented by: Cameron Madill, President and Founder, Synotac Jed Bickford, Director of Marketing, EMyth 333 SW Fifth Avenue, Suite 350 | Portland, OR 97204 | 800-620-0307 | www.synotac.com © Synotac Design, LLC 2012
    • Presenters Cameron Madill Jed Bickford President & Founder, Director of Marketing, Synotac EMyth For Guides & Additional Resources www.stateoftheowner.com
    • Webinar Questions & CommentsTwitter Hashtag: #sobo2012GoToWebinar chat For Guides & Additional Resources www.stateoftheowner.com
    • BackgroundFor Guides & Additional Resources www.stateoftheowner.com
    • State of the Business OwnerGoal: Learn about the success factors helpingsmall and midsize businesses succeed in 2012 Research gathered from a study of 802 business owners in early 2012 see the full research report at stateoftheowner.com KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • The Planner and The Pessimist Businesses owned by Planners... Grew faster in 2011 Had higher annual revenues Were more profitable Were more optimistic about 2012 KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • The Three Keys to the Growth EngineFundamentals Accelerators People KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Accelerators:Marketing & Technology For Guides & Additional Resources www.stateoftheowner.com
    • "Half the money I spend on marketing iswasted; the trouble is I dont know which half." - John Wanamaker KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • 4 out of every 5 dollars spent on marketing by small and midsize companies are wasted KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • KEY #2 - ACCELERATORSFor Guides & Additional Resources www.stateoftheowner.com
    • "Because the purpose of business is to createa customer, it has only two basic functions:marketing and innovation....marketing is thedistinguishing, unique function of thebusiness." - Peter Drucker KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • A Tale of Two Entrepreneurs KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Greg Crabtree KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Business Owner #2 KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • A Tale of Two Entrepreneurs KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Marketing &Technology Research For Guides & Additional Resources www.stateoftheowner.com
    • What do you do? KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Critical Marketing Questions1. WHO does your marketing implementation?2. HOW MUCH do you budget for marketing?3. HOW do you decide what to do and monitor results? KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Primary Marketing Resource KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Marketing BudgetsThe size of the marketing budget did not have asubstantial impact on growth rates.The average budget was 5.9%, and we found arange of budget sizes at all growth rates.Takeaway: Spend what is right for yourbusiness to reach your objectives. KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Marketing Planning & MonitoringDo you have a marketing plan that you revisit atleast quarterly to evaluate results? KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Marketing and PlannersOnly 35% of respondents had a marketing plan they evaluated at leastquarterly. KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Last Website Redesign KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Percentage of leads from digital KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • How to Use Technology to Accelerate Your Growth For Guides & Additional Resources www.stateoftheowner.com
    • It can measure business results,leading to insights and opportunities KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • It can measure business results,leading to insights and opportunities IF you know why those numbers matter and how to change them KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • It can give you access to prospects you could not afford to reach KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • It can give you access to prospects you could not afford to reach IF you understand who yourprospects are and what problem you solve for them KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Great Companies and Innovation KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Monitor Your Results Effectively For Guides & Additional Resources www.stateoftheowner.com
    • Measurement and SuccessBusinesses that monitor their lead generationand website analytics outperformed those thatdid not:- They grew 20% faster in 2011- They are twice as optimistic about 2012- They generated 30% more revenue overall KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Why Does Measurement Fail?1. Don’t setup meaningful goals because youdont know benchmarks(what’s realistic and possible)2. Don’t know how to improve what you aremeasuring(access to resources) KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • "Insanity: doing the same thing over and overagain and expecting different results" Albert Einstein KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Educate Your CustomersFor Guides & Additional Resources www.stateoftheowner.com
    • Reaching customers before theydecide to buy KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • What do those 97%want to hear about? KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Product data vs. market dataAs soon as you start talking about product data,97% of the audience stops listening and youlose permission to keep marketing to them. KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Examples3 reasons you need to buy a super computer VS.How top research labs increase productivity without buying anything5 ways a logistics company can improve your supply chain VS.Free online tool to calculate the easiest way to route products to Asia4 ways that a translation company saves you money VS.Use our free reading level calculator to reduce translation costs and increaseaccuracy KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Educational Marketing KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Focusing on your customers needs before they are ready to buy allowsyou to build a relationship before they start price shopping KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Stephens Margolin KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Stephens Margolin KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Stephens Margolin KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • The Digital Marketing Ecosystem For Guides & Additional Resources www.stateoftheowner.com
    • The Digital Marketing Ecosystem KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • 4 out of every 5 dollars spent on marketing by small and midsize companies are wasted KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • Marketing and PlannersOnly 35% of respondents had a marketing plan they evaluated at leastquarterly. KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com
    • POLL KEY #2 - ACCELERATORSFor Guides & Additional Resources www.stateoftheowner.com
    • Accelerators ResourcesFree Resources: synotac.com/resourcesTrainings: synotac.com/trainingsAssessments & Services: synotac.com/services KEY #2 - ACCELERATORS For Guides & Additional Resources www.stateoftheowner.com