FarmBridge
                       Building communities around local food


                            Design Expo, Spring...
Flickr Credit: The Bitten Word




                 Healthier, locally farmed food
                                +
     ...
Our Product
              FarmBridge is an online platform that makes it easier
                       for neighbors to fo...
Our Product
                                      It provides:
                       1) Management tools for community le...
Flickr Credit: XXXXXX               Flickr Credit: p0ps Harlow


                       CO-OPs                            ...
WHAT IS CSA?

                       COMMUNITY
                       SUPPORTED
                       AGRICULTURE




Mon...
Number of registered CSAs (1997-2009)
                                                                          5000



  ...
CSAs are currently unable to keep up with demand.




Monday, May 17, 2010
Typical FarmBridge Community Site




Monday, May 17, 2010
Organizers & Members:
                           User Research




Monday, May 17, 2010
Monday, May 17, 2010
“Administrative work is definitely the
          biggest challenge.”
                   - Lauren Melodia,
                 ...
Monday, May 17, 2010
“It took me a solid year to figure out
          what I was doing. Mostly because
          records were messy.”
          ...
“Living closely to your season and
          eating in accordance to that is really
          complicated. ”
             ...
Monday, May 17, 2010
Monday, May 17, 2010
VIDEO




Monday, May 17, 2010
Organizer




Monday, May 17, 2010
Members




                                    Local Farmer
                        Organizer




Monday, May 17, 2010
Members




                                    Local Farmer
                        Organizer




Monday, May 17, 2010
FarmBridge for
                       Community Managers




Monday, May 17, 2010
Flickr Credit: Sean Dreilinger
Monday, May 17, 2010
Jen
                       COMMUNITY
                        MANAGER
                       Occupation: PR
               ...
Flickr Credit: missginsu
Monday, May 17, 2010
Flickr Credit: ninahale
Monday, May 17, 2010
How Can We Address
                  Community Manager Needs?




Monday, May 17, 2010
How Can We Address
                  Community Manager Needs?
                   • Decrease Administrative Burden
        ...
Monday, May 17, 2010
Collaborative Participation




Monday, May 17, 2010
Collaborative Participation




Monday, May 17, 2010
Monday, May 17, 2010
Monday, May 17, 2010
Collaborative Participation




Monday, May 17, 2010
Collaborative Participation




Monday, May 17, 2010
Monday, May 17, 2010
Monday, May 17, 2010
FarmBridge for
                       Community Members




Monday, May 17, 2010
Flickr Credit: ryanlachica
Monday, May 17, 2010
Brian
                       COMMUNITY
                        MEMBER
                       Occupation: Designer
        ...
My Basket




Monday, May 17, 2010
My Basket




Monday, May 17, 2010
Monday, May 17, 2010
Monday, May 17, 2010
Monday, May 17, 2010
Monday, May 17, 2010
Monday, May 17, 2010
Monday, May 17, 2010
My Basket




Monday, May 17, 2010
Flickr Credit: ryanlachica
Monday, May 17, 2010
Sharing




Monday, May 17, 2010
Sharing




Monday, May 17, 2010
Neighborhood View




Monday, May 17, 2010
Conclusion




Monday, May 17, 2010
Neighborhood View




Monday, May 17, 2010
Credit: WindFall Farms
Monday, May 17, 2010
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Design Expo: FarmBridge

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Team FarmBridge presentation for Design Expo, presented to NYU ITP | Spring 2010

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Design Expo: FarmBridge

  1. 1. FarmBridge Building communities around local food Design Expo, Spring 2010 Noah Waxman Julio Terra Tianwei Liu Cindy Wong Monday, May 17, 2010
  2. 2. Flickr Credit: The Bitten Word Healthier, locally farmed food + Greater sense of connection and community Flickr Credit: ryanlachica Monday, May 17, 2010
  3. 3. Our Product FarmBridge is an online platform that makes it easier for neighbors to form groups and gain access to locally farmed food. Monday, May 17, 2010
  4. 4. Our Product It provides: 1) Management tools for community leaders 2) Social software for community members Monday, May 17, 2010
  5. 5. Flickr Credit: XXXXXX Flickr Credit: p0ps Harlow CO-OPs Farmers’ Markets Flickr Credit: CantalopeAlone Flickr Credit: XXXX CSAs Gourmet Stores Monday, May 17, 2010
  6. 6. WHAT IS CSA? COMMUNITY SUPPORTED AGRICULTURE Monday, May 17, 2010
  7. 7. Number of registered CSAs (1997-2009) 5000 3750 2500 1250 1997 1999 2001 0 2003 2005 2007 2009 CSAs Registered Nationwide Source: LocalHarvest, January 2010 Monday, May 17, 2010
  8. 8. CSAs are currently unable to keep up with demand. Monday, May 17, 2010
  9. 9. Typical FarmBridge Community Site Monday, May 17, 2010
  10. 10. Organizers & Members: User Research Monday, May 17, 2010
  11. 11. Monday, May 17, 2010
  12. 12. “Administrative work is definitely the biggest challenge.” - Lauren Melodia, Core Group, Bedstuy CSA Monday, May 17, 2010
  13. 13. Monday, May 17, 2010
  14. 14. “It took me a solid year to figure out what I was doing. Mostly because records were messy.” - Andrea Aldana Core Group, Washington Square CSA Monday, May 17, 2010
  15. 15. “Living closely to your season and eating in accordance to that is really complicated. ” - Melissa Danielle, Core Group, Bedstuy CSA Monday, May 17, 2010
  16. 16. Monday, May 17, 2010
  17. 17. Monday, May 17, 2010
  18. 18. VIDEO Monday, May 17, 2010
  19. 19. Organizer Monday, May 17, 2010
  20. 20. Members Local Farmer Organizer Monday, May 17, 2010
  21. 21. Members Local Farmer Organizer Monday, May 17, 2010
  22. 22. FarmBridge for Community Managers Monday, May 17, 2010
  23. 23. Flickr Credit: Sean Dreilinger Monday, May 17, 2010
  24. 24. Jen COMMUNITY MANAGER Occupation: PR Interests: Yoga, Vegan, Baking Flickr Credit: Sean Dreilinger Monday, May 17, 2010
  25. 25. Flickr Credit: missginsu Monday, May 17, 2010
  26. 26. Flickr Credit: ninahale Monday, May 17, 2010
  27. 27. How Can We Address Community Manager Needs? Monday, May 17, 2010
  28. 28. How Can We Address Community Manager Needs? • Decrease Administrative Burden • Increase Flexibility Monday, May 17, 2010
  29. 29. Monday, May 17, 2010
  30. 30. Collaborative Participation Monday, May 17, 2010
  31. 31. Collaborative Participation Monday, May 17, 2010
  32. 32. Monday, May 17, 2010
  33. 33. Monday, May 17, 2010
  34. 34. Collaborative Participation Monday, May 17, 2010
  35. 35. Collaborative Participation Monday, May 17, 2010
  36. 36. Monday, May 17, 2010
  37. 37. Monday, May 17, 2010
  38. 38. FarmBridge for Community Members Monday, May 17, 2010
  39. 39. Flickr Credit: ryanlachica Monday, May 17, 2010
  40. 40. Brian COMMUNITY MEMBER Occupation: Designer Interest: Cooking, Art, Local Food Flickr Credit: ryanlachica Monday, May 17, 2010
  41. 41. My Basket Monday, May 17, 2010
  42. 42. My Basket Monday, May 17, 2010
  43. 43. Monday, May 17, 2010
  44. 44. Monday, May 17, 2010
  45. 45. Monday, May 17, 2010
  46. 46. Monday, May 17, 2010
  47. 47. Monday, May 17, 2010
  48. 48. Monday, May 17, 2010
  49. 49. My Basket Monday, May 17, 2010
  50. 50. Flickr Credit: ryanlachica Monday, May 17, 2010
  51. 51. Sharing Monday, May 17, 2010
  52. 52. Sharing Monday, May 17, 2010
  53. 53. Neighborhood View Monday, May 17, 2010
  54. 54. Conclusion Monday, May 17, 2010
  55. 55. Neighborhood View Monday, May 17, 2010
  56. 56. Credit: WindFall Farms Monday, May 17, 2010
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