Tweeting Your Business in a 140 Characters or Less

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Of all the social media platforms, Twitter is often considered the most difficult for a business to adapt and integrate into their marketing mix. Limited by its 140 characters and short micro-blog …

Of all the social media platforms, Twitter is often considered the most difficult for a business to adapt and integrate into their marketing mix. Limited by its 140 characters and short micro-blog style, this social platform is often pushed aside in favor of the more 'logical' platforms, Facebook, Google+ and LinkedIn. Ironically, in my opinion, Twitter allows businesses the most direct, unique, yet informal point of entry and access to industry leaders, influencers and a new mode of customer communication.

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  • 1. •••••••
  • 2. ••••••••
  • 3. Twitter allows businesses a new mode of customercommunication that can be tailored to match their customers’preferences.
  • 4. • Customer Relations• Crisis Management• Corporate Reputation Management• Event Activation• Issue Advocacy• Product Promotion and Sales• Internal CommunicationIdentify what Twitter strategy works bestfor your company or client.
  • 5.   
  • 6. 123456
  • 7. ••••