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Power to the People - Building Engagement Online

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Three tips to build engagement across websites, blog and social media.

Three tips to build engagement across websites, blog and social media.

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  • 1. Pixel/Point Press – Social Media & SEO Visit us online at pixelpointpress.com Contact us at info@pixelpointpress.com for more information
  • 2. How do you getsomeone to careabout yourmessage?Three tips…
  • 3. Grow yourfollowerscarefully
  • 4. Growing Followers• Focus on high-quality target market• Do not invite friends, family, etc. to join • Ultimately hurts EdgeRank• Resist the urge to give something away• Keep all advertising highly targeted • Don’t pay to connect with uninterested parties
  • 5. Allocate resources well
  • 6. Spend It Wisely• Invest in content and your site first • Your content is higher priority than third-party aggregation/collation • Your site comes before social networks • Don’t lose that balance as you expand
  • 7. Use Good Manners• Reply to all comments, mentions, retweets, direct messages• Say thanks for shares, likes, new fans and followers• Acknowledge negative feedback politely • Don’t try to fight back • Ignoring it isn’t good enough
  • 8. Questions?

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