Power to the People - Building Engagement Online

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Three tips to build engagement across websites, blog and social media.

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Power to the People - Building Engagement Online

  1. 1. Pixel/Point Press – Social Media & SEO Visit us online at pixelpointpress.com Contact us at info@pixelpointpress.com for more information
  2. 2. How do you getsomeone to careabout yourmessage?Three tips…
  3. 3. Grow yourfollowerscarefully
  4. 4. Growing Followers• Focus on high-quality target market• Do not invite friends, family, etc. to join • Ultimately hurts EdgeRank• Resist the urge to give something away• Keep all advertising highly targeted • Don’t pay to connect with uninterested parties
  5. 5. Allocate resources well
  6. 6. Spend It Wisely• Invest in content and your site first • Your content is higher priority than third-party aggregation/collation • Your site comes before social networks • Don’t lose that balance as you expand
  7. 7. Use Good Manners• Reply to all comments, mentions, retweets, direct messages• Say thanks for shares, likes, new fans and followers• Acknowledge negative feedback politely • Don’t try to fight back • Ignoring it isn’t good enough
  8. 8. Questions?

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