Positioning Yourself for a Job Search


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This presentation explains how to combine web elements with traditional elements to position yourself ahead of a job search.

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Positioning Yourself for a Job Search

  1. 1. Positioning Yourself for a Job Search<br />NefeshB’Nefesh<br />Kelli Brown | December 2009<br />
  2. 2. About your presenter<br />Decade of experience:<br />Web development and design<br />Print and digital graphic design<br />Web marketing<br />Search Engine Optimization (SEO)<br />Aliyah in July 2007 with NefeshB’Nefesh<br />kelli@pixelpointpress.com and 054-225-7879<br />Presentation is available to view or download at http://bit.ly/nbnjobsppt<br />
  3. 3. Today’s seminar<br />How the web fits in with your job search<br />Why you need a web presence<br />What to do to position yourself<br />Questions on first half (10:30)<br />Break (approx. 10:45-11:00)<br />What to do when you get hired (11:30)<br />Questions on anything covered (Noon)<br />
  4. 4. About the group<br />How long have you been in Israel?<br />What’s your job situation:<br />My old career exists here<br />My old career exists here, but I’m not qualified<br />I’m switching industries or positions<br />I’m moving into self-employment<br />I just graduated (Mazaltov!) or a student<br />
  5. 5. Today’s job market – high tech<br />Many positions are filled before they are advertised<br />HR receives between 15-85 resumes for each open position<br />Positions requiring three years experience are often filled by applicants with 15+ years exp.<br />Unpaid internships are filled by 5+ years exp.<br />
  6. 6. Job Search Challenges<br />Your resume has less impact in Israel<br />Where you went to school<br />Where you worked<br />Your references aren’t well-known<br />Your network is tough to leverage<br />Your language skills might be an issue<br />Your job may not exist here<br />Perhaps the pay rate makes it infeasible<br />
  7. 7. Job Search Opportunities<br />You have what many companies need<br />Years of experience, mother-tongue English<br />You will be judged by your expertise<br />Many companies are willing to take a chance<br />You can make connections quickly<br />Your attitude makes all the difference<br />
  8. 8. Resume 2.0<br />Web doesn’t replace traditional job search<br />Traditional elements:<br /><ul><li>Business card
  9. 9. Cover letter
  10. 10. Resume/CV
  11. 11. Portfolio (if applicable)
  12. 12. References
  13. 13. Networking in real life
  14. 14. Employment ads</li></ul>Web elements:<br /><ul><li>Website
  15. 15. Blog
  16. 16. Searchable resume (LinkedIn)
  17. 17. Gallery (if applicable)
  18. 18. Social networks
  19. 19. Networking online
  20. 20. Industry groups</li></ul>Most traditional elements have a corollary element online<br />
  21. 21. Goals of your web presence*<br />Leverage your strengths, overcome weaknesses<br />Demonstrate industry expertise<br />Promote a hidden skill set<br />Help you stand out from other applicants<br />Know your competition<br />In short, to answer the question:<br />“Why should I hire you instead of someone else forthis position?”<br />* And to make it all searchable on Google so employers find you<br />
  22. 22. What you need<br />Website with a blog<br />Simple and easy to navigate<br />Content to share<br />Which means you need industry knowledge<br />Completed profile on LinkedIn<br />Networks to leverage, groups to connect<br />
  23. 23. What to do<br />Before writing, explore your target industry<br />Use blog posts to expand beyond your CV<br />Broadcast your content wide and far<br />Yes, this means Facebook and Twitter<br />Combine your web and real-life networks<br />Keep it in English<br />Unless you speak Hebrew fluently<br />
  24. 24. Your website<br />Up-to-date resume: clear and concise<br />Make links and email addresses clickable<br />Link to your university, employers, etc.<br />About page: anticipate employer questions<br />Contact info: phone, email, network URLs<br />Updated blog: post at least once a week<br />Site should be your own domain name<br />
  25. 25. Your blog<br />Update regularly: shows consistency<br />Communication skills<br />Comment on news: industry awareness<br />Expand on your skills<br />Projects you’ve managed – other hidden talents<br />Awards and achievements (and why they matter)<br />What would you try to convey in an interview?<br />
  26. 26. Blog posts should be<br />250 to 600 words in length<br />Related to news when possible<br />Written in a conversational (yet professional) tone<br />Organized neatly into categories<br />
  27. 27. Your first five blog posts<br />Who you are<br />What career you’re aiming for and why<br />Your successes and strengths<br />Your work history<br />Why you’re the best candidate for the job<br />
  28. 28. LinkedIn (linkedin.com)<br />Create an account and complete profile<br />Profile picture: simple, clear headshot<br />Not a comic avatar, kids, pets, pint of beer<br />Use the same image across networks<br />Add your blog feed (maybe Twitter too?)<br />Join industry groups, connect with other members<br />Comment and answer questions<br />
  29. 29. “Social” networks<br />Mythbusting – common misconceptions<br />Join Facebook or Twitter (or both)<br />Balance professional and personal information<br />Share link to your site/blog posts on networks<br />Utilize your connections – wherever they are<br />What do you have to lose?<br />
  30. 30. Common responses<br />“But I have pictures of my kids on there…”<br />Welcome to Israel – it might help you<br />“But I don’t want them to see my FB page…”<br />You can’t prevent them from searching Google<br />“But a lot of my profile is personal – favorite books, music, hobbies, etc.”<br />And it might make a wonderful ice breaker<br />
  31. 31. Israel job sites: tips for job hunting and openings<br />International industry-related groups: latest news<br />Israeli industry-specific groups: find potential colleagues, job openings, networking events, conferences<br />Company-specific groups: learn more about a prospective employer<br />Networking groups: where jobs are often posted first<br />Industry Groups (Yahoo!)<br />Don’t forget to find out if they have blogs, sites, Facebook groups, etc.<br />
  32. 32. Extra credit<br />Have video? Post it to YouTube and embed it back into your site or blog<br />Have a portfolio? Post it to Flickr and embed it as a slideshow into your site<br />Given presentations? Upload your PowerPoint files to SlideShare.net and embed in your site<br />Remember the goal is to stand out in a good way<br />
  33. 33. Your questions on the first half<br />If you have questions later, please feel free to contact me:<br />kelli@pixelpointpress.com<br />054-225-7879 (office hours 7 a.m. to 4 p.m.)<br />
  34. 34. Time for a break!<br />See you in 15 minutes<br />
  35. 35. When you get hired…<br />Keep up your personal branding<br />Blogging once a week<br />Chronicle your achievements<br />Get samples for your portfolio<br />Connect with new colleagues<br />Ask for recommendations<br />
  36. 36. When you’re employed…<br />Your blog serves as a catalog of what you do<br />Easier to position yourself while you’re employed – “no ulterior motive”<br />Demonstrates ongoing skill development<br />Less suspicious than branding yourself later<br />What did you learn from the last two years?<br />
  37. 37. Benefits of ongoing branding<br />Demonstrates value to current employer<br />Promotes relevance within industry<br />Prepares you for next transition<br />Bonus: You might enjoy yourself<br />
  38. 38. Resources Online<br />WordPress blogging software: wordpress.org<br />Includes free themes and tutorials<br />NBN Employment: www.nbn.org.il/about/nbn_employ.htm<br />JobMob: jobmob.co.il<br />Pixel/Point Press blog: pixelpointpress.com<br />
  39. 39. To learn more<br />Social Media Marketing classes<br />Herzliya: Dec. 15-22-29 from 9 a.m. to noon<br />Jerusalem: Dec. 16-23-30 from 9 a.m. to noon<br />Suited to small business owners and marketing executives<br />Contact classes@pixelpointpress.com for more information or to register<br />
  40. 40. Thanks<br />For attending – your feedback is welcome<br />To NefeshB’Nefesh for hosting<br />B’hatzlacha on your job search!<br />
  41. 41. More time for questions<br />If you have questions later, please feel free to contact me:<br />kelli@pixelpointpress.com<br />054-225-7879 (office hours 7 a.m. to 4 p.m.)<br />