Blogging and LinkedIn for Business


Published on

An introduction to using blogging and LinkedIn to market your small business - including how to use groups and LinkedIn Answers. This presentation was originally given at the Kishor Social Media Conference in Jerusalem.

Published in: Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Blogging and LinkedIn for Business

  1. 1. Blogging and LinkedIn for Business<br />Kishor Social Media Conference<br />Kelli Brown | February 2010<br />
  2. 2. About your presenter<br />Decade of experience:<br />Web development and design<br />Print and digital graphic design<br />Web marketing<br />Search Engine Optimization (SEO)<br />Send questions to<br />
  3. 3. Blogging and LinkedIn for Business<br />Tech setup – what you need online<br />Getting started with blogging<br />Making the most of your LinkedIn profile<br />Building connections<br />Demonstrating expertise – LinkedIn Answers<br />Leveraging LinkedIn Groups<br />
  4. 4. Why you need a web presence<br />Leverage your strengths, overcome weaknesses<br />Demonstrate industry expertise<br />Promote a hidden skill set<br />Help you stand out from other applicants<br />Know your competition<br />In short, to answer the question:<br />“Why should I hire you instead of someone else forthis position?”<br />And to make it all searchable on Google so potential clients find you<br />
  5. 5. What you need online<br />Website with a blog<br />Strongly recommend: WordPress (<br />Simple and easy to navigate<br />Content to share<br />Which means you need industry knowledge<br />Completed profile on LinkedIn<br />
  6. 6. Getting started with a blog<br />Before writing, explore your target market<br />Use blog posts to expand beyond your CV<br />Broadcast your content wide and far<br />WordPress plugin syncs blog with LinkedIn<br />Combine your web and real-life networks<br />
  7. 7. Your site should have…<br />Up-to-date resume: clear and concise<br />Make links and email addresses clickable<br />Link to your university, employers, etc.<br />Link to work samples posted online<br />About page: anticipate client questions<br />Contact info: phone, email, web addresses<br />Updated blog: post at least once a week<br />Site should be your own domain name<br />
  8. 8. Your blog<br />Update regularly: shows consistency<br />Communication skills<br />Comment on news within your target market<br />Expand on your skills<br />Projects you’ve managed – other hidden talents<br />Awards and achievements (and why they matter)<br />Market yourself – your elevator speech<br />
  9. 9. What is a blog?<br />Web page displaying chronological posts<br />Supports photos, video, audio, presentations<br />Can be part of a larger website or standalone<br />Organized into categories<br />Indexed by tags<br />Followers subscribe via email or RSS<br />
  10. 10. Blog posts should be<br />250 to 600 words in length<br />Related to news when possible<br />Written conversationally (yet professionally)<br />Organized neatly into categories, tagged<br />
  11. 11. Your first five blog posts<br />Who you are – distinct from your CV<br />What you do – get specific<br />Your successes and strengths<br />Your work history<br />Why you’re the best fit for your clients<br />
  12. 12. What to post about<br />Balance good content with self-promotion<br />Relevant news from your industry<br />New clients or projects – case studies<br />Ongoing education<br />Articles that justify your services<br />Q&A with potential/current clients<br />Your opinion on relevant topics<br />
  13. 13. LinkedIn (<br />Create an account and complete profile<br />Basic account is fine – no need to pay<br />Profile picture: simple, clear headshot<br />Not a comic avatar, kids, pets, etc.<br />Use the same image across networks<br />Add your blog feed using an application<br />Begin networking<br />
  14. 14. Building connections<br />Import existing contacts from email<br />Find fellow/former colleagues and classmates<br />Find your competition<br />Recommend others<br />Only approach contacts you “know”<br />Remind them how they know you<br />One invitation is enough, thanks<br />LinkedIn penalizes people who abuse this feature<br />
  15. 15. LinkedIn Answers<br />
  16. 16. LinkedIn Answers<br />Show what you know – answer questions<br />Answer them correctly<br />Best answers make you an “expert”<br />Recommend other experts from your network<br />Connect with those you’ve helped<br />Ask educated questions<br />
  17. 17. LinkedIn Groups<br />Industry-related groups: latest news<br />Local industry-specific groups: potential colleagues, job openings, networking events, conferences<br />Company-specific groups: learn more about what your clients do and need<br />Networking groups: where jobs are often posted first<br />Don’t forget to find out if they have blogs, sites, Facebook groups, etc.<br />
  18. 18. LinkedIn Groups<br />Participate in discussions<br />Pure marketing is not a “discussion topic”<br />Answer questions when possible<br />Connect with group members when relevant<br />Post relevant news articles<br />No spamming<br />Extra credit: Create a group for your niche<br />Keep it “open” if possible or respond quickly<br />
  19. 19. Homework: Your action items<br />Create a website or blog for your work<br />Update your content regularly<br />Join LinkedIn and begin building connections<br />Join industry groups and connect/learn<br />
  20. 20. Questions and answers<br />Think of a question later? Email me at<br />