An Introduction to Social Media Marketing

An Introduction to Social Media Marketing
Israel Translators Association
Annual General Meeting
Kelli Brown | September 8, 2009

About your presenter
Expertise includes web design and development, SEO, social media marketing and strategy
Seven years in newspaper journalism
Created one of the first newspaper blogs
Created first Yahoo! newspaper widget
Captured target audience with Facebook, MySpace
Experienced technical communicator
Questions? kelli@pixelpointpress.com

What is social media?
Using web-based tools to:
Generate interest and publicity
Elicit user involvement and feedback
Redirect attention to positive content

Traditional vs. Social Marketing
Social Media:
- Content mixes promo/non-promo
- Viral distribution

Targeted market on a global stage
Content flows to and from consumers

Traditional:
- All content is self-promotional
- Paid advertising

Blanket target audience
Top-down distribution

Tools to use
Content: WordPress blog or Web site
Media: YouTube, Flickr, SlideShare, podcasting
Networks: Facebook, LinkedIn, Twitter
Industry Groups: Yahoo! or Google groups

Tools to use
Blogging: Your home base for social media
Media: Rich content to expand your posts
Networks: Your gateway to target markets
Facebook: Largest network, easy to share
LinkedIn: Professional, can allocate budget, hire
Twitter: Drives traffic toward your content
Industry groups: An audience of your peers

How it works
Create unique content
Demonstrate your expertise
Answer questions
Comment on newsworthy issues
Post it to your blog
Incorporate rich media when possible
Share the link in social networks

Why it works
All content is searchable
Real-time search in Twitter and Facebook
Google search through the blog itself
Reaches a relevant market at the right time
Provides value for readers
Valuable content gets shared virally

SMM in a nutshell
Create great content
Enhance it with video, PowerPoint, etc.
Share it with a relevant network
Engage your industry group and peers

Questions?
Contact us at kelli@pixelpointpress.com
SMM classes are forming in Tel Aviv and Herzliya
Consulting is available on an hourly basis