An Introduction to Social Media Marketing<br />Israel Translators Association<br />Annual General Meeting<br />Kelli Brown...
About your presenter<br />Expertise includes web design and development, SEO, social media marketing and strategy<br />Sev...
What is social media?<br />Using web-based tools to:<br />Generate interest and publicity<br />Elicit user involvement and...
Traditional vs. Social Marketing<br />Social Media:<br />- Content mixes promo/non-promo<br />- Viral distribution<br /><u...
 Content flows to and from consumers</li></ul>Traditional:<br />- All content is self-promotional<br />- Paid advertising<...
 Top-down distribution</li></li></ul><li>Tools to use<br />Content: WordPress blog or Web site<br />Media: YouTube, Flickr...
Tools to use<br />Blogging: Your home base for social media<br />Media: Rich content to expand your posts<br />Networks: Y...
How it works<br />Create unique content<br />Demonstrate your expertise<br />Answer questions<br />Comment on newsworthy i...
Why it works<br />All content is searchable<br />Real-time search in Twitter and Facebook<br />Google search through the b...
SMM in a nutshell<br />Create great content<br />Enhance it with video, PowerPoint, etc.<br />Share it with a relevant net...
Upcoming SlideShare
Loading in...5
×

An Introduction to Social Media Marketing

883

Published on

An introduction to social media marketing and tips on how to draft a campaign strategy, from content to message dissemination.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
883
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
38
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

An Introduction to Social Media Marketing

  1. 1. An Introduction to Social Media Marketing<br />Israel Translators Association<br />Annual General Meeting<br />Kelli Brown | September 8, 2009<br />
  2. 2. About your presenter<br />Expertise includes web design and development, SEO, social media marketing and strategy<br />Seven years in newspaper journalism<br />Created one of the first newspaper blogs<br />Created first Yahoo! newspaper widget<br />Captured target audience with Facebook, MySpace<br />Experienced technical communicator<br />Questions? kelli@pixelpointpress.com<br />
  3. 3. What is social media?<br />Using web-based tools to:<br />Generate interest and publicity<br />Elicit user involvement and feedback<br />Redirect attention to positive content<br />
  4. 4. Traditional vs. Social Marketing<br />Social Media:<br />- Content mixes promo/non-promo<br />- Viral distribution<br /><ul><li> Targeted market on a global stage
  5. 5. Content flows to and from consumers</li></ul>Traditional:<br />- All content is self-promotional<br />- Paid advertising<br /><ul><li> Blanket target audience
  6. 6. Top-down distribution</li></li></ul><li>Tools to use<br />Content: WordPress blog or Web site<br />Media: YouTube, Flickr, SlideShare, podcasting<br />Networks: Facebook, LinkedIn, Twitter<br />Industry Groups: Yahoo! or Google groups<br />
  7. 7. Tools to use<br />Blogging: Your home base for social media<br />Media: Rich content to expand your posts<br />Networks: Your gateway to target markets<br />Facebook: Largest network, easy to share<br />LinkedIn: Professional, can allocate budget, hire<br />Twitter: Drives traffic toward your content<br />Industry groups: An audience of your peers<br />
  8. 8. How it works<br />Create unique content<br />Demonstrate your expertise<br />Answer questions<br />Comment on newsworthy issues<br />Post it to your blog<br />Incorporate rich media when possible<br />Share the link in social networks<br />
  9. 9. Why it works<br />All content is searchable<br />Real-time search in Twitter and Facebook<br />Google search through the blog itself<br />Reaches a relevant market at the right time<br />Provides value for readers<br />Valuable content gets shared virally<br />
  10. 10. SMM in a nutshell<br />Create great content<br />Enhance it with video, PowerPoint, etc.<br />Share it with a relevant network<br />Engage your industry group and peers<br />
  11. 11. Questions?<br />Contact us at kelli@pixelpointpress.com<br />SMM classes are forming in Tel Aviv and Herzliya<br />Consulting is available on an hourly basis<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×