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An Introduction to Social Media Marketing
An Introduction to Social Media Marketing
An Introduction to Social Media Marketing
An Introduction to Social Media Marketing
An Introduction to Social Media Marketing
An Introduction to Social Media Marketing
An Introduction to Social Media Marketing
An Introduction to Social Media Marketing
An Introduction to Social Media Marketing
An Introduction to Social Media Marketing
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An Introduction to Social Media Marketing

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An introduction to social media marketing and tips on how to draft a campaign strategy, from content to message dissemination.

An introduction to social media marketing and tips on how to draft a campaign strategy, from content to message dissemination.

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  • 1. An Introduction to Social Media Marketing<br />Israel Translators Association<br />Annual General Meeting<br />Kelli Brown | September 8, 2009<br />
  • 2. About your presenter<br />Expertise includes web design and development, SEO, social media marketing and strategy<br />Seven years in newspaper journalism<br />Created one of the first newspaper blogs<br />Created first Yahoo! newspaper widget<br />Captured target audience with Facebook, MySpace<br />Experienced technical communicator<br />Questions? kelli@pixelpointpress.com<br />
  • 3. What is social media?<br />Using web-based tools to:<br />Generate interest and publicity<br />Elicit user involvement and feedback<br />Redirect attention to positive content<br />
  • 4. Traditional vs. Social Marketing<br />Social Media:<br />- Content mixes promo/non-promo<br />- Viral distribution<br /><ul><li> Targeted market on a global stage
  • 5. Content flows to and from consumers</li></ul>Traditional:<br />- All content is self-promotional<br />- Paid advertising<br /><ul><li> Blanket target audience
  • 6. Top-down distribution</li></li></ul><li>Tools to use<br />Content: WordPress blog or Web site<br />Media: YouTube, Flickr, SlideShare, podcasting<br />Networks: Facebook, LinkedIn, Twitter<br />Industry Groups: Yahoo! or Google groups<br />
  • 7. Tools to use<br />Blogging: Your home base for social media<br />Media: Rich content to expand your posts<br />Networks: Your gateway to target markets<br />Facebook: Largest network, easy to share<br />LinkedIn: Professional, can allocate budget, hire<br />Twitter: Drives traffic toward your content<br />Industry groups: An audience of your peers<br />
  • 8. How it works<br />Create unique content<br />Demonstrate your expertise<br />Answer questions<br />Comment on newsworthy issues<br />Post it to your blog<br />Incorporate rich media when possible<br />Share the link in social networks<br />
  • 9. Why it works<br />All content is searchable<br />Real-time search in Twitter and Facebook<br />Google search through the blog itself<br />Reaches a relevant market at the right time<br />Provides value for readers<br />Valuable content gets shared virally<br />
  • 10. SMM in a nutshell<br />Create great content<br />Enhance it with video, PowerPoint, etc.<br />Share it with a relevant network<br />Engage your industry group and peers<br />
  • 11. Questions?<br />Contact us at kelli@pixelpointpress.com<br />SMM classes are forming in Tel Aviv and Herzliya<br />Consulting is available on an hourly basis<br />

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