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An Introduction to Social Media Marketing

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An introduction to social media marketing and tips on how to draft a campaign strategy, from content to message dissemination.

An introduction to social media marketing and tips on how to draft a campaign strategy, from content to message dissemination.


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  • 1. An Introduction to Social Media Marketing
    Israel Translators Association
    Annual General Meeting
    Kelli Brown | September 8, 2009
  • 2. About your presenter
    Expertise includes web design and development, SEO, social media marketing and strategy
    Seven years in newspaper journalism
    Created one of the first newspaper blogs
    Created first Yahoo! newspaper widget
    Captured target audience with Facebook, MySpace
    Experienced technical communicator
    Questions? kelli@pixelpointpress.com
  • 3. What is social media?
    Using web-based tools to:
    Generate interest and publicity
    Elicit user involvement and feedback
    Redirect attention to positive content
  • 4. Traditional vs. Social Marketing
    Social Media:
    - Content mixes promo/non-promo
    - Viral distribution
    • Targeted market on a global stage
    • 5. Content flows to and from consumers
    Traditional:
    - All content is self-promotional
    - Paid advertising
    • Blanket target audience
    • 6. Top-down distribution
  • Tools to use
    Content: WordPress blog or Web site
    Media: YouTube, Flickr, SlideShare, podcasting
    Networks: Facebook, LinkedIn, Twitter
    Industry Groups: Yahoo! or Google groups
  • 7. Tools to use
    Blogging: Your home base for social media
    Media: Rich content to expand your posts
    Networks: Your gateway to target markets
    Facebook: Largest network, easy to share
    LinkedIn: Professional, can allocate budget, hire
    Twitter: Drives traffic toward your content
    Industry groups: An audience of your peers
  • 8. How it works
    Create unique content
    Demonstrate your expertise
    Answer questions
    Comment on newsworthy issues
    Post it to your blog
    Incorporate rich media when possible
    Share the link in social networks
  • 9. Why it works
    All content is searchable
    Real-time search in Twitter and Facebook
    Google search through the blog itself
    Reaches a relevant market at the right time
    Provides value for readers
    Valuable content gets shared virally
  • 10. SMM in a nutshell
    Create great content
    Enhance it with video, PowerPoint, etc.
    Share it with a relevant network
    Engage your industry group and peers
  • 11. Questions?
    Contact us at kelli@pixelpointpress.com
    SMM classes are forming in Tel Aviv and Herzliya
    Consulting is available on an hourly basis

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