An Introduction to Facebook

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A beginner's guide to using the social network Facebook.

A beginner's guide to using the social network Facebook.

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  • 1. An Introduction to FacebookESRAKelli Brown | June 2011
  • 2. About your presenter
    CEO and lead consultant at Pixel/Point Press
    Decade of experience:
    Web development and design
    Print and digital graphic design
    Web marketing
    Search Engine Optimization (SEO)
    Send questions to kelli@pixelpointpress.com
  • 3. What we do:
    • Social Media
    • 4. Search Engine Optimization (SEO)
    • 5. Website Development in WordPress and Joomla!
    • 6. Custom Facebook Tabs and Pages
    • 7. Consulting
    • 8. Strategy
    • 9. Implementation
    • 10. Maintenance
  • What is Facebook?
  • 11. Facebook in a nutshell
    Largest social network worldwide
    Translated into 97 different languages and dialects (including Hebrew, Pirate English)
    Nearly 700 million active users
    Visited the site in the past month
    Passed Google as most visited site on the web
  • 12. Facebook’s (short) history
    Founded at Harvard as an internal network
    Expanded to international colleges
    High schools also added
    Expanded to work networks
    Expanded worldwide – Sept. 2006
  • 13. Facebook growth
  • 14. Why use Facebook?
    To connect: With family, friends, organizations, companies, groups and communities
    To share: Storytelling, events, photos, videos
    To discuss: Comments, feedback, reviews, discussions, polls
  • 15. News Feed
  • 16. Facebook Page Types
    Four types of pages:
    Profile – for individual people
    Group – whether commercial or for fun
    Fan – Businesses, products, artists, public figures
    And others – it changes quickly and often
  • 17. Getting Started – Personal profiles
    Use your real name and an email address you check often
    Add a picture to make it easier to find you
    Add basic biography information
    Adjust your privacy settings
  • 18.
  • 19. My favorite part of Facebook is…
    SHARING
    Sharing news quickly with a huge amount of people I’m connected to worldwide…
    (posted about an hour after arrival)
  • 20. Comments
  • 21. Photos
  • 22. Videos
  • 23. Links to other sites on the web
  • 24. Events
  • 25. Notes
  • 26. How to start sharing?
    Who will see the updates I post?How do I find friends first?
  • 27. Finding new friends
  • 28. Searching
  • 29. Facebook Messages
  • 30. Privacy Settings - Individual
  • 31. Privacy Settings - Content
  • 32. Questions about personal profiles?
  • 33. Facebook Groups
  • 34. Groups Controversy
    Anyone can add you to any group they are a member of
    Other group members can view your info
    Your group “affiliation” is visible
    Changes irk a lot of people
    Once you reject a group “invitation,” the host can’t invite you to any other groups
  • 35. Pages
    To become a fan, click the Like button:
  • 36. Games
  • 37. Causes
  • 38. For best results…
    Never give out your Facebook password
    Never input your credit card number on Facebook
    Don’t post anything you might regret…
    Use caution with location-based information
    When it doubt, change your password
    Don’t click on anything that looks suspicious
  • 39. Questions?
    Feel free to contact me later at kelli@pixelpointpress.com