5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011

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5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011

5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011

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  • 1. Social Media: 5 Ideas for Recruitment and RetentionFlorence Melton Adult Mini-School Directors ConferenceKelli Brown | January 2011
  • 2. Pixel/Point Press – what we do
    • Social Media
    • 3. Search Engine Optimization (SEO)
    • 4. Website Development in WordPress and Joomla!
    • 5. Custom Facebook Tabs and Pages
    • 6. Consulting
    • 7. Strategy
    • 8. Implementation
    • 9. Maintenance
  • Why social media?
    To teach: Introduce thought-provoking ideas, share valuable resources found online, offer analysis
    To promote: Share your news, testimonials from students, Q&A with instructors and rabbis
    To entice: Encourage new visitors, direct prospective students to specific content, answer questions
  • 10. Now is the time…
    Target demographic is using social media
    Reluctance to join in might become a missed opportunity
    Educational institutes are using social as a medium for their message
  • 11. TED: Ideas worth sharing
  • 12. web.mit.edu
  • 13. Hebrew U
  • 14. Who’s using social?
    Most active users on Facebook tend to be women aged 35-65
    Most active Twitter users are 35 or older with a slightly higher usage rate among men
    LinkedIn’s median age is 41 and is most popular among well-educated executives
  • 15. A quarter million potential fans
    260,400 active Facebook users in the U.S. describe themselves as:
    Living in a city where Florence Melton has a program
    45 years of age and older
    Interested in either “Judaism” or “Israel”
    Sources: comScore and Facebook
  • 16. Five Ideas for Recruitment and Retention
    Build a home base on the web
    Create and share unique content
    Encourage word-of-mouth marketing
    Produce short videos
    Foster an active learning community
  • 17. Build a home base on the web
    Keep content on your own website or blog
    Users can subscribe via RSS or email
    Share links in the social networks
    Allows automated posting to Facebook and Twitter, among others
    Funnel your market back to your site
    Crowdsource – invite user-generated content
    Added benefit of search engine optimization
  • 18. Create and share unique content
    Snippets from courses
    Guest posts from students
    Q&A interviews with instructors
    Offer regular features
    A series is more effective than a single post
    Stick to a calendar – weekly, twice a week
  • 19. Encourage word-of-mouth marketing
    Prompt current students and alumni to share
    Build web-based corollaries to local classes
    Think local, act global – connect related communities
    Make it easy for people to share
    Social bookmarking icons
    Facebook Like button
    ReTweetbutton
  • 20. Produce short videos
    Captures an audience like nothing else
    Shared more often
    Converts visitors – site visitors who view video are 20% more likely to perform a desired action
    Post both on your site/blog and on YouTube
    YouTube is the world’s second largest search engine behind Google – bigger than Bing and Yahoo combined
  • 21. Video gets visitors
  • 22. Foster an active learning community
    Move from classroom to the web to improve student retention
    Encourage discussion between different schools to broaden the learning experience
    Don’t wait for activity – supply community management to provoke discussion and sharing
  • 23. Key Points for Social Success
    Share – successful campaignsshare more than their own content
    Resist the urge to “sell”: instead focus on helping people
    Before you post, ask why would someone read this? Comment on it? Share it?
    Expand your network slowly – it’s always better to add a new outlet than delete one
  • 24. Questions?
    Thanks and keep in touchkelli@pixelpointpress.com+972-54-225-7879Presentation available at slideshare.net/pixelpointpress
    Facebook.com/pixelpointpress
    Twitter.com/pixelpointpress
  • 25. Thanks and keep in touchkelli@pixelpointpress.com+972-54-225-7879Presentation available at slideshare.net/pixelpointpressPlease feel free to share!