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5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
 

5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011

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5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011

5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011

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    5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011 5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011 Presentation Transcript

    • Social Media: 5 Ideas for Recruitment and RetentionFlorence Melton Adult Mini-School Directors ConferenceKelli Brown | January 2011
    • Pixel/Point Press – what we do
      • Social Media
      • Search Engine Optimization (SEO)
      • Website Development in WordPress and Joomla!
      • Custom Facebook Tabs and Pages
      • Consulting
      • Strategy
      • Implementation
      • Maintenance
    • Why social media?
      To teach: Introduce thought-provoking ideas, share valuable resources found online, offer analysis
      To promote: Share your news, testimonials from students, Q&A with instructors and rabbis
      To entice: Encourage new visitors, direct prospective students to specific content, answer questions
    • Now is the time…
      Target demographic is using social media
      Reluctance to join in might become a missed opportunity
      Educational institutes are using social as a medium for their message
    • TED: Ideas worth sharing
    • web.mit.edu
    • Hebrew U
    • Who’s using social?
      Most active users on Facebook tend to be women aged 35-65
      Most active Twitter users are 35 or older with a slightly higher usage rate among men
      LinkedIn’s median age is 41 and is most popular among well-educated executives
    • A quarter million potential fans
      260,400 active Facebook users in the U.S. describe themselves as:
      Living in a city where Florence Melton has a program
      45 years of age and older
      Interested in either “Judaism” or “Israel”
      Sources: comScore and Facebook
    • Five Ideas for Recruitment and Retention
      Build a home base on the web
      Create and share unique content
      Encourage word-of-mouth marketing
      Produce short videos
      Foster an active learning community
    • Build a home base on the web
      Keep content on your own website or blog
      Users can subscribe via RSS or email
      Share links in the social networks
      Allows automated posting to Facebook and Twitter, among others
      Funnel your market back to your site
      Crowdsource – invite user-generated content
      Added benefit of search engine optimization
    • Create and share unique content
      Snippets from courses
      Guest posts from students
      Q&A interviews with instructors
      Offer regular features
      A series is more effective than a single post
      Stick to a calendar – weekly, twice a week
    • Encourage word-of-mouth marketing
      Prompt current students and alumni to share
      Build web-based corollaries to local classes
      Think local, act global – connect related communities
      Make it easy for people to share
      Social bookmarking icons
      Facebook Like button
      ReTweetbutton
    • Produce short videos
      Captures an audience like nothing else
      Shared more often
      Converts visitors – site visitors who view video are 20% more likely to perform a desired action
      Post both on your site/blog and on YouTube
      YouTube is the world’s second largest search engine behind Google – bigger than Bing and Yahoo combined
    • Video gets visitors
    • Foster an active learning community
      Move from classroom to the web to improve student retention
      Encourage discussion between different schools to broaden the learning experience
      Don’t wait for activity – supply community management to provoke discussion and sharing
    • Key Points for Social Success
      Share – successful campaignsshare more than their own content
      Resist the urge to “sell”: instead focus on helping people
      Before you post, ask why would someone read this? Comment on it? Share it?
      Expand your network slowly – it’s always better to add a new outlet than delete one
    • Questions?
      Thanks and keep in touchkelli@pixelpointpress.com+972-54-225-7879Presentation available at slideshare.net/pixelpointpress
      Facebook.com/pixelpointpress
      Twitter.com/pixelpointpress
    • Thanks and keep in touchkelli@pixelpointpress.com+972-54-225-7879Presentation available at slideshare.net/pixelpointpressPlease feel free to share!