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5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011
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5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011

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5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011

5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011

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  1. Social Media: 5 Ideas for Recruitment and RetentionFlorence Melton Adult Mini-School Directors ConferenceKelli Brown | January 2011<br />
  2. Pixel/Point Press – what we do<br /><ul><li>Social Media
  3. Search Engine Optimization (SEO)
  4. Website Development in WordPress and Joomla!
  5. Custom Facebook Tabs and Pages
  6. Consulting
  7. Strategy
  8. Implementation
  9. Maintenance</li></li></ul><li>Why social media?<br />To teach: Introduce thought-provoking ideas, share valuable resources found online, offer analysis<br />To promote: Share your news, testimonials from students, Q&A with instructors and rabbis<br />To entice: Encourage new visitors, direct prospective students to specific content, answer questions<br />
  10. Now is the time…<br />Target demographic is using social media<br />Reluctance to join in might become a missed opportunity<br />Educational institutes are using social as a medium for their message<br />
  11. TED: Ideas worth sharing<br />
  12. web.mit.edu<br />
  13. Hebrew U<br />
  14. Who’s using social?<br />Most active users on Facebook tend to be women aged 35-65<br />Most active Twitter users are 35 or older with a slightly higher usage rate among men<br />LinkedIn’s median age is 41 and is most popular among well-educated executives <br />
  15. A quarter million potential fans<br />260,400 active Facebook users in the U.S. describe themselves as:<br />Living in a city where Florence Melton has a program<br />45 years of age and older<br />Interested in either “Judaism” or “Israel”<br />Sources: comScore and Facebook<br />
  16. Five Ideas for Recruitment and Retention<br />Build a home base on the web<br />Create and share unique content<br />Encourage word-of-mouth marketing<br />Produce short videos<br />Foster an active learning community<br />
  17. Build a home base on the web<br />Keep content on your own website or blog<br />Users can subscribe via RSS or email<br />Share links in the social networks<br />Allows automated posting to Facebook and Twitter, among others<br />Funnel your market back to your site<br />Crowdsource – invite user-generated content<br />Added benefit of search engine optimization<br />
  18. Create and share unique content<br />Snippets from courses<br />Guest posts from students<br />Q&A interviews with instructors<br />Offer regular features<br />A series is more effective than a single post<br />Stick to a calendar – weekly, twice a week<br />
  19. Encourage word-of-mouth marketing<br />Prompt current students and alumni to share<br />Build web-based corollaries to local classes<br />Think local, act global – connect related communities<br />Make it easy for people to share<br />Social bookmarking icons<br />Facebook Like button<br />ReTweetbutton<br />
  20. Produce short videos<br />Captures an audience like nothing else<br />Shared more often<br />Converts visitors – site visitors who view video are 20% more likely to perform a desired action<br />Post both on your site/blog and on YouTube<br />YouTube is the world’s second largest search engine behind Google – bigger than Bing and Yahoo combined<br />
  21. Video gets visitors<br />
  22. Foster an active learning community<br />Move from classroom to the web to improve student retention<br />Encourage discussion between different schools to broaden the learning experience<br />Don’t wait for activity – supply community management to provoke discussion and sharing<br />
  23. Key Points for Social Success<br />Share – successful campaignsshare more than their own content<br />Resist the urge to “sell”: instead focus on helping people<br />Before you post, ask why would someone read this? Comment on it? Share it?<br />Expand your network slowly – it’s always better to add a new outlet than delete one<br />
  24. Questions?<br />Thanks and keep in touchkelli@pixelpointpress.com+972-54-225-7879Presentation available at slideshare.net/pixelpointpress<br />Facebook.com/pixelpointpress<br />Twitter.com/pixelpointpress<br />
  25. Thanks and keep in touchkelli@pixelpointpress.com+972-54-225-7879Presentation available at slideshare.net/pixelpointpressPlease feel free to share!<br />

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