Social Media: 5 Ideas for Recruitment and RetentionFlorence Melton Adult Mini-School Directors ConferenceKelli Brown | Jan...
Pixel/Point Press – what we do<br /><ul><li>Social Media
Search Engine Optimization (SEO)
Website Development in WordPress and Joomla!
Custom Facebook Tabs and Pages
Consulting
Strategy
Implementation
Maintenance</li></li></ul><li>Why social media?<br />To teach: Introduce thought-provoking ideas, share valuable resources...
Now is the time…<br />Target demographic is using social media<br />Reluctance to join in might become a missed opportunit...
TED: Ideas worth sharing<br />
web.mit.edu<br />
Hebrew U<br />
Who’s using social?<br />Most active users on Facebook tend to be women aged 35-65<br />Most active Twitter users are 35 o...
A quarter million potential fans<br />260,400 active Facebook users in the U.S. describe themselves as:<br />Living in a c...
Five Ideas for Recruitment and Retention<br />Build a home base on the web<br />Create and share unique content<br />Encou...
Build a home base on the web<br />Keep content on your own website or blog<br />Users can subscribe via RSS or email<br />...
Create and share unique content<br />Snippets from courses<br />Guest posts from students<br />Q&A interviews with instruc...
Encourage word-of-mouth marketing<br />Prompt current students and alumni to share<br />Build web-based corollaries to loc...
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5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011

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5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011

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Transcript of "5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011"

  1. 1. Social Media: 5 Ideas for Recruitment and RetentionFlorence Melton Adult Mini-School Directors ConferenceKelli Brown | January 2011<br />
  2. 2. Pixel/Point Press – what we do<br /><ul><li>Social Media
  3. 3. Search Engine Optimization (SEO)
  4. 4. Website Development in WordPress and Joomla!
  5. 5. Custom Facebook Tabs and Pages
  6. 6. Consulting
  7. 7. Strategy
  8. 8. Implementation
  9. 9. Maintenance</li></li></ul><li>Why social media?<br />To teach: Introduce thought-provoking ideas, share valuable resources found online, offer analysis<br />To promote: Share your news, testimonials from students, Q&A with instructors and rabbis<br />To entice: Encourage new visitors, direct prospective students to specific content, answer questions<br />
  10. 10. Now is the time…<br />Target demographic is using social media<br />Reluctance to join in might become a missed opportunity<br />Educational institutes are using social as a medium for their message<br />
  11. 11. TED: Ideas worth sharing<br />
  12. 12. web.mit.edu<br />
  13. 13. Hebrew U<br />
  14. 14. Who’s using social?<br />Most active users on Facebook tend to be women aged 35-65<br />Most active Twitter users are 35 or older with a slightly higher usage rate among men<br />LinkedIn’s median age is 41 and is most popular among well-educated executives <br />
  15. 15. A quarter million potential fans<br />260,400 active Facebook users in the U.S. describe themselves as:<br />Living in a city where Florence Melton has a program<br />45 years of age and older<br />Interested in either “Judaism” or “Israel”<br />Sources: comScore and Facebook<br />
  16. 16. Five Ideas for Recruitment and Retention<br />Build a home base on the web<br />Create and share unique content<br />Encourage word-of-mouth marketing<br />Produce short videos<br />Foster an active learning community<br />
  17. 17. Build a home base on the web<br />Keep content on your own website or blog<br />Users can subscribe via RSS or email<br />Share links in the social networks<br />Allows automated posting to Facebook and Twitter, among others<br />Funnel your market back to your site<br />Crowdsource – invite user-generated content<br />Added benefit of search engine optimization<br />
  18. 18. Create and share unique content<br />Snippets from courses<br />Guest posts from students<br />Q&A interviews with instructors<br />Offer regular features<br />A series is more effective than a single post<br />Stick to a calendar – weekly, twice a week<br />
  19. 19. Encourage word-of-mouth marketing<br />Prompt current students and alumni to share<br />Build web-based corollaries to local classes<br />Think local, act global – connect related communities<br />Make it easy for people to share<br />Social bookmarking icons<br />Facebook Like button<br />ReTweetbutton<br />
  20. 20. Produce short videos<br />Captures an audience like nothing else<br />Shared more often<br />Converts visitors – site visitors who view video are 20% more likely to perform a desired action<br />Post both on your site/blog and on YouTube<br />YouTube is the world’s second largest search engine behind Google – bigger than Bing and Yahoo combined<br />
  21. 21. Video gets visitors<br />
  22. 22. Foster an active learning community<br />Move from classroom to the web to improve student retention<br />Encourage discussion between different schools to broaden the learning experience<br />Don’t wait for activity – supply community management to provoke discussion and sharing<br />
  23. 23. Key Points for Social Success<br />Share – successful campaignsshare more than their own content<br />Resist the urge to “sell”: instead focus on helping people<br />Before you post, ask why would someone read this? Comment on it? Share it?<br />Expand your network slowly – it’s always better to add a new outlet than delete one<br />
  24. 24. Questions?<br />Thanks and keep in touchkelli@pixelpointpress.com+972-54-225-7879Presentation available at slideshare.net/pixelpointpress<br />Facebook.com/pixelpointpress<br />Twitter.com/pixelpointpress<br />
  25. 25. Thanks and keep in touchkelli@pixelpointpress.com+972-54-225-7879Presentation available at slideshare.net/pixelpointpressPlease feel free to share!<br />
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