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Social Media for Business – Step the Process,[object Object],Hi-Level Plan From Vision to Implementation,[object Object], Jonathan O’Donnell email:  od@pixelmedia.com,[object Object],Twitter: jonodonnell,[object Object],DATE: 12/15/09,[object Object]
Housekeeping,[object Object],Ask questions via the Q&A panel in your webinar console.,[object Object],Comment and ask questions via Twitter by including #pxl within your tweet.,[object Object],http://twitter.com/,[object Object],http://search.twitter.com/   Then type: #pxl to see conversation,[object Object],2,[object Object]
Conversation,[object Object],What is social media,[object Object],Why it’s important,[object Object],The plan,[object Object],Examples,[object Object],Q & A,[object Object],3,[object Object]
Process Works,[object Object],The reason social media is so difficult for most organizations:,[object Object],It's a process, not an event…,[object Object],		…Processes build results for the long haul.,[object Object],Seth Godin,[object Object],4,[object Object]
5,[object Object],What is Social Media?,[object Object],Social media is about service (not just tools and apps),[object Object],Empowerment for your customers (choice, feedback, service),[object Object],Opportunity for your business (Information, brand awareness),[object Object],Do they care?,[object Object],Comcast does!,[object Object]
6,[object Object],Why Should You Care?,[object Object],[object Object]
Social Media spend will go from $714mil to $3 billion in 5 years Forrester
Users have come to expect a superior experience online Babb,[object Object]
The Process,[object Object],8,[object Object]
9,[object Object],Process: Plan - Listen - Engage - Track- Refine,[object Object],Plan for success,[object Object],[object Object]
Work to complement existing business objectives
What is it you want to accomplish?
Start with goals & metrics in place
Brand awareness, # of lead conversions, % of client satisfaction, etc.
Research your audience
Perform a social media brand audit
Where are your customers?
Build a customized map of your online brand,[object Object]
Prioritize goals
Plan a phased rollout (e.g. Blog 1st, Twitter 2nd, Facebook 3rd…)
Train staff on tools in order of priority
Allow your company to acclimate culturally to social media
Think long term success,[object Object]
Learn the protocols of your chosen communities

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Social Media Strategy For Business - PixelMEDIA

Editor's Notes

  1. Connect with purposeBe real and responsiveHelp othersProvide resourcesExperience mattersHave multiple qualified people interactingKeep the bondBe there for your customers to lean onYou need to inspire trust with continuous support