Social Media Strategy For Business - PixelMEDIA

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A presentation on the hi-level planning for a social media strategy and implementation, by Jonathan B O'Donnell

Topics covered:

* What is Social Media?
* Why is it important to your business?
* Have a plan - Vision to Implementation
* Success Stories

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  • Connect with purposeBe real and responsiveHelp othersProvide resourcesExperience mattersHave multiple qualified people interactingKeep the bondBe there for your customers to lean onYou need to inspire trust with continuous support
  • Social Media Strategy For Business - PixelMEDIA

    1. 1. Social Media for Business – Step the Process<br />Hi-Level Plan From Vision to Implementation<br /> Jonathan O’Donnell email: od@pixelmedia.com<br />Twitter: jonodonnell<br />DATE: 12/15/09<br />
    2. 2. Housekeeping<br />Ask questions via the Q&A panel in your webinar console.<br />Comment and ask questions via Twitter by including #pxl within your tweet.<br />http://twitter.com/<br />http://search.twitter.com/ Then type: #pxl to see conversation<br />2<br />
    3. 3. Conversation<br />What is social media<br />Why it’s important<br />The plan<br />Examples<br />Q & A<br />3<br />
    4. 4. Process Works<br />The reason social media is so difficult for most organizations:<br />It&apos;s a process, not an event…<br /> …Processes build results for the long haul.<br />Seth Godin<br />4<br />
    5. 5. 5<br />What is Social Media?<br />Social media is about service (not just tools and apps)<br />Empowerment for your customers (choice, feedback, service)<br />Opportunity for your business (Information, brand awareness)<br />Do they care?<br />Comcast does!<br />
    6. 6. 6<br />Why Should You Care?<br /><ul><li>300% increase in the use of Social Media over the past year Nielsen
    7. 7. Social Media spend will go from $714mil to $3 billion in 5 years Forrester
    8. 8. Users have come to expect a superior experience online Babb</li></li></ul><li>7<br />The Challenge<br />Your Business<br />Your Customers<br />
    9. 9. The Process<br />8<br />
    10. 10. 9<br />Process: Plan - Listen - Engage - Track- Refine<br />Plan for success<br /><ul><li>Create a Social Media Vision
    11. 11. Work to complement existing business objectives
    12. 12. What is it you want to accomplish?
    13. 13. Start with goals & metrics in place
    14. 14. Brand awareness, # of lead conversions, % of client satisfaction, etc.
    15. 15. Research your audience
    16. 16. Perform a social media brand audit
    17. 17. Where are your customers?
    18. 18. Build a customized map of your online brand</li></li></ul><li>10<br />Process: Plan - Listen - Engage - Track- Refine<br />Plan for success, cont.<br /><ul><li>Build a sustainable strategy
    19. 19. Prioritize goals
    20. 20. Plan a phased rollout (e.g. Blog 1st, Twitter 2nd, Facebook 3rd…)
    21. 21. Train staff on tools in order of priority
    22. 22. Allow your company to acclimate culturally to social media
    23. 23. Think long term success</li></li></ul><li>11<br />Process: Plan - Listen - Engage - Track- Refine<br />Listen and learn<br /><ul><li>Focus on your objectives (avoid white noise)
    24. 24. Learn the protocols of your chosen communities
    25. 25. Harness any of the many monitoring tools available</li></li></ul><li>Process: Plan - Listen - Engage - Track- Refine<br />Engage your audience<br />Connect with purpose<br />Be real and responsive<br />Help others<br />Provide resources<br />Experience matters<br />Have multiple qualified people interacting<br />Keep the bond<br />Be there for your customers to lean on<br />You need to inspire trust with continuous support<br />12<br />
    26. 26. Process: Plan - Listen - Engage - Track - Refine<br />Track your success<br />Ask your customers for feedback<br />Use quick polls (Twitter, Blogs, etc)<br />Harness analytics to verify success (Google Analytics, Trendrr, Post Rank, Radian, etc) <br />13<br />
    27. 27. Process: Plan - Listen - Engage - Track- Refine<br />Refine and Experiment<br />Use feedback from customers<br />Test new approaches to delivery (video, webinars, seminars, etc)<br />Try new applications<br />14<br />
    28. 28. PixelMEDIA’s Case Study<br />Results<br />Lead from answering questions on LinkedIn<br />Leads from tweets (re-tweets) on our blogs posts<br />25% increase in blog traffic from re-tweets<br />Increased engagement from posting corporate video on Facebook <br />15<br />
    29. 29. Examples of Social Media<br />Jeep – Mashup page, focus on community, user generated content<br />16<br />
    30. 30. Examples of Social Media<br />My Starbucks Idea – User driven community, voting on new ideas<br />17<br />
    31. 31. Examples of Social Media<br />Nuance – Thought leadership blogs<br />18<br />
    32. 32. Examples of Social Media<br />Breast Cancer Stories – User-generated content, not 3rd party software<br />19<br />
    33. 33. Examples of Social Media<br />Harley-Davidson – Highly customized Facebook pages<br />20<br />
    34. 34. Examples of Social Media<br />Cirrus Village – Specific forums for owners of Cirrus planes<br />21<br />
    35. 35. Examples of Social Media<br />Seth Godin – Simple blog, more in-person, less online engagement<br />22<br />
    36. 36. Examples of Social Media<br />Best Buy – Using ‘Twelpforce’ for service. Twitter based application<br />23<br />
    37. 37. Questions<br />(Blog) http://blog.pixelmedia.com<br />(Website)http://www.pixelmedia.com<br />(Twitter)http://twitter.com/pixelmedia_inc<br />(Vimeo)http://vimeo.com/channels/letstalk<br />(Facebook) http://bit.ly/PixelMEDIA-Facebook<br />Thank you for listening!<br />Jonathan B. O’Donnell<br /> email: od@pixelmedia.com<br />Twitter: jonodonnell<br />24<br />

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