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Writing for the Web: Starting Points and Finish Lines ...
Writing for the Web: Starting Points and Finish Lines
PixelMEDIA content strategists Luke Michel and Jeff Binder share their tips and techniques for shaping copy and content for online delivery. No red pens or pop quizzes—just some useful information that practically anyone can use to keep their projects on target.
Topics on tap:
• The three-point landing: easy to find, easy to read, easy to act
• How thinking backwards can make decisions easier
• Juggling multiple audiences, multiple needs
• Resources and references we love
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